Cobra Golf

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Cobra Golf
Subsidiary of Puma SE
FounderThomas L. Crow

Cobra Golf, based in Carlsbad, California, is an American manufacturer of golf equipment. The company is currently a subsidiary of the German athleticwear and sports lifestyle company Puma, which in turn is part of the French holding Kering.


Founded in 1973 by Thomas L. Crow,"Crow, winner of the 1961 Australian amateur golf championship, was inspired by the notion that golfers in the United States typically bought clubs at a whim, with the hopes that they may make their game better." Read more at produced one of the first utility clubs, the Baffler, long before the use of such clubs became popular. The company was acquired in 1996 by American Brands Inc. (later known as Fortune Brands)[1] and was grouped together under the Acushnet Company umbrella along with the company's other golf brands, Titleist, FootJoy, and Pinnacle Golf. Cobra was acquired by Puma SE.

Early Success[edit]

Cobra's early success was kick started with the Baffeler. "The company's first success came in 1980 in the form of the Baffler, a fat-head club that assists the golfer through tough lies. In five years, the company was selling about $4.5 million worth of these clubs annually. Read more at


Between 1989 and 1993, the company grew from $20 million to $56 million in annual sales thanks to aggressive marketing that included endorsements from golfing greats Hale Irwin, Beth Daniel and Greg Norman. Read more at deals == Cobra had a successful relationship with former world number one Greg Norman.[2]


Puma is a clothing brand that is associated with Cobra Golf.

Recent Success[edit]

In 2019 Cobra was named by Golf Digest the best game improvement iron.

In February 2014, Cobra Golf signed a multi-year partnership[3] with the PGA Tour's Honda Classic, making it one of the lead sponsors of the event.

PGA and European Tours


Golf clubs[edit]

Cobra markets a full range of golf clubs.


  1. ^ [dead link]
  2. ^ "COBRA Golf teams up with Greg Norman". January 23, 2014. Archived from the original on March 13, 2014.
  3. ^ Charlie Lemay (February 19, 2014). "Cobra signs multi-year agreement with Honda Classic".