Coca-Cola Citra

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Coca-Cola Citra
Cocacola citra brand logo.png
Product typeCitrus flavored cola
OwnerThe Coca-Cola Company
CountryU.S.
Introduced2005; 17 years ago (2005)
Related brandsDiet Coke
Coca-Cola with Lemon
Coca-Cola with Lime
MarketsU.S., Mexico,[1] New Zealand, Japan[2]

Coca-Cola Citra is a beverage made by The Coca-Cola Company. The design shows yellow and green stripes, and a pair of citrus fruits resembling a lemon and a lime. It is accompanied by Coca-Cola Light with Citra in Mexico and Japan, and Diet Coke with Citra in Labasa.

The drink itself entered the Coca-Cola company's portfolio when the brand was acquired during Coca-Cola's acquisition of the Parle groups soft drink portfolio, in India. Coca-Cola has re-introduced the drink into the Indian market since lemon-lime flavoured drinks are the most popular type in the market.[3]

Countries where Citra has been introduced[edit]

  • Mexico - 2005 on a trial basis[1]
  • New Zealand - 2005 for a limited time, discontinued in 2006
  • New Zealand - reintroduced in March 2007, discontinued in September 2007
  • Japan - officially launched on May 29, 2006, including 1.5 litre, 500 ml, and 300 ml varieties

See also[edit]

References[edit]

  1. ^ a b Lanza otra Coca-Cola en México on El Siglo del Torreón, 9 Mar 2005
  2. ^ Coca-Cola flavours from around the world on Love Food
  3. ^ "Coca-Cola to revive Citra after 19 years, aims mopping up volumes". The Economic Times. 13 February 2012. Retrieved 22 February 2012.