This article needs additional citations for verification. (September 2014)
|Product type||Citrus flavored cola|
|Owner||The Coca-Cola Company|
|Related brands||Diet Coke|
Coca-Cola with Lemon
Coca-Cola with Lime
|Markets||U.S., Mexico, New Zealand, Japan|
Coca-Cola Citra is a beverage made by The Coca-Cola Company. The design shows yellow and green stripes, and a pair of citrus fruits resembling a lemon and a lime. It is accompanied by Coca-Cola Light with Citra in Mexico and Japan, and Diet Coke with Citra in Labasa.
The drink itself entered the Coca-Cola company's portfolio when the brand was acquired during Coca-Cola's acquisition of the Parle groups soft drink portfolio, in India. Coca-Cola has re-introduced the drink into the Indian market since lemon-lime flavoured drinks are the most popular type in the market.
Countries where Citra has been introduced
- Mexico - 2005 on a trial basis
- New Zealand - 2005 for a limited time, discontinued in 2006
- New Zealand - reintroduced in March 2007, discontinued in September 2007
- Japan - officially launched on May 29, 2006, including 1.5 litre, 500 ml, and 300 ml varieties
- Lanza otra Coca-Cola en México on El Siglo del Torreón, 9 Mar 2005
- Coca-Cola flavours from around the world on Love Food
- "Coca-Cola to revive Citra after 19 years, aims mopping up volumes". The Economic Times. 13 February 2012. Retrieved 22 February 2012.