Coca-Cola FEMSA

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Coca-Cola FEMSA, S.A.B. de C.V.
Public
Traded as BMVKOF
NYSEKOF
Industry Beverage
Founded 1991
Headquarters Monterrey, Mexico
Area served
Latin America and The Philippines
Key people
José Antonio Fernández
(Chairman)
John Santa María Otazua
(CEO)
Revenue Increase Mex$ 147.3 billion (2014)
Increase US$ 11.1 billion
Increase Mex$ 11.0 billion (2014)
Increase US$ 0.8 billion
Total assets Increase Mex$ 212.4 billion (2014)
Increase US$ 16.0 billion
Parent FEMSA
Website www.coca-colafemsa.com

Coca-Cola FEMSA, S.A.B. de C.V., known as Coca-Cola FEMSA or KOF, is a Mexican multinational beverage company headquartered in Monterrey, Mexico. It is a subsidiary of FEMSA which owns 48% of its stock, with 28% held by wholly owned subsidiaries of The Coca-Cola Company and the remaining 24% listed publicly on the Mexican Stock Exchange (since 1993) and the New York Stock Exchange (since 1998).[1] The largest franchise Coca-Cola bottler in the world, the company has operations in Latin America and the Philippines, although its largest and most profitable market is in Mexico.[2][3]

Coca-Cola FEMSA began as a joint venture with The Coca Cola Company in 1991 with FEMSA initially owning 51% of the stock. It started expanding its international operations in 2003 when it acquired Panoramico, another Mexican Coca-Cola bottler with operations in Central America, Colombia, Venezuela, and Brazil. It later acquired additional bottling companies in Brazil (its second largest market) as well as the main Coca-Cola bottler in the Philippines in 2013.[3][4] The company reported revenues of US$ 9.6 billion for 2015.[2]

See also[edit]

References[edit]

  1. ^ Coca-Cola FEMSA (2015). Annual Report. Retrieved 13 May 2016
  2. ^ a b Moody's Investors Service (1 April 2016). " Rating Action: Moody's affirms Coca-Cola Femsa's A2 ratings; negative outlook". Retrieved 13 May 2016.
  3. ^ a b Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. (2014). Strategic Management: Concepts and Cases: Competitiveness and Globalization. p. 248. Cengage. ISBN 1285425170
  4. ^ Grosse, Robert (2015). Emerging Markets: Strategies for Competing in the Global Value Chain, pp. 171–172. Kogan Page. ISBN 0749474505

Further reading[edit]

On Coca-Cola FEMSA's 2011 venture into the coffee vending market:

On Coca-Cola FEMSA's approach to human resource management, focusing on their operations in Colombia:

On the strategic moves undertaken by Coca-Cola FEMSA and five other Mexican firms during the 2008 financial crisis and subsequent recession:

External links[edit]