Coca-Cola Life PET bottle
|Manufacturer||The Coca-Cola Company|
|Country of origin||Argentina / Chile|
|Related products||Coca-Cola or Diet Coke|
Coca-Cola Life is a product of Coca Cola launched in Argentina in June 2013, in Chile in November of that year, in Sweden in June 2014 and in the UK in September 2014. It was created in Argentina and Chile after five years of research together in these countries. It has subsequently been launched in many other countries.
It is a lower calorie version of Coca-Cola, having 27kcal/100mL, containing 60% of the calories of regular Coca-Cola. Coca-Cola Life tried to co-exist with Diet Coke and Coca-Cola Zero in the Argentine and Chilean market, however it has been slowly removed for these beverage markets because of its low reception from customers.
The roll-out of Coca-Cola Life in the United States began in the summer of 2014, with the product being sold at a number of locations of The Fresh Market grocery store. Nationwide distribution began on November 4, 2014. The release of Coca-Cola Life is the first Coca-Cola product launch in the U.S. since 2006.
Prior to the full-scale national launch, the market research firm Haynes & Co. said that early research findings showed a positive view by consumers toward the drink. The company plans to host 4,000 events at stores where people can sample the drink for free. To help with its advertising and public marketing campaign, the company hired Fitzgerald and Company to develop strategy and promote the product on social media.
To promote the drink, at one event the company hired British model and actress Rosie Huntington-Whiteley, who promoted the drink at a launch party in London in September.
In August, The Telegraph sent a correspondent, Harry Wallop, and a film crew onto the streets of Victoria to conduct a taste test of random people. In a video news segment produced from the taste test, Wallop says that most people could tell the difference in taste between Coca-Cola classic and Coca-Cola Life, although many people told him they preferred the taste of Life.
In the United Kingdom, the Coca-Cola company has led several health initiatives, and it considers the introduction of Coca-Cola Life as a vital component to its initiatives. Specifically, the company promoted lower obesity rates and more active lifestyles among British people. The company insisted in connecting the roll-out of Life with its stance on promoting health.
The Grocer, a 150-year-old magazine in the U.K., conducted a blind taste test among seven of its staff members in June. According to The Grocer, all seven tasters preferred the taste of Life to the other products. (The article in The Grocer did not specify which products Life was tested against.) However, all seven tasters said that they thought they had been tasting Coca-Cola Classic.
In Argentina, the launch of Coca-Cola Life placed an emphasis on the recyclable bottle. The drink is distributed in Coca-Cola's "PlantBottle", which is made up of recyclable petroleum-based material plus around 30 percent plant-based material.
Coca-Cola released a television ad in Argentina called "Parents" to promote Coca-Cola Life. Marketing in Argentina was focused, much like in the U.K, around healthy lifestyles. "Parents" is a humorous commercial featuring a young married couple receiving news about their first pregnancy. The commercial shows the parents going through common hardships of young parenthood, such as getting little sleep, having a toddler make a mess in the house, etc. Toward the end of the commercial, the father closes his eyes and takes a long drink from a Coca-Cola Life bottle. He opens his eyes, and while still drinking, his wife shows him a "positive" pregnancy test result. What appears to be a look of horror on the father's face (his eyes widen) turns into a look of joy and excitement.
Coca-Cola Life is the first branded Coke product to use stevia leaf extract. However, it is not the first product owned by the Coca-Cola company to use stevia. Vitamin Water and Seagram's Ginger Ale both use it.
Coca-Cola Life contains sugar, but uses less sugar than traditional Coca-Cola. An 8 US fluid ounces (240 ml) serving contains around 60 calories, 17 grams of carbohydrates of which 17 grams is sugar (equals only 1/3 less sugar than traditional Coca-Cola). The list of ingredients is carbonated water, cane sugar, caramel color, caffeine, phosphoric acid, and stevia.
The drink comes in glass bottles, plastic bottles, or aluminum cans. The logo is a small green leaf. The plastic bottle is based on 30% plant-based resources (like the normal PET bottles). Said that 70% of the bottle remains with fossil raw-materials.
Coca-Cola Life is currently sold in:
- Argentina 
- Australia 
- Germany  
- Netherlands 
- New Zealand 
- Norway 
- United Kingdom
- United States
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- "Coca-Cola Life’s Viral Commercial Named In AdWeek’s ‘Best Ads Of 2014’". Food and Dining. Inquisitr. 14 December 2014. Retrieved 2 January 2015.
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- Alexander, Dan (24 November 2014). "The Golden Elephant". Forbes. Nexis.
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- "Kommt bald die „grüne“ Cola?". Retrieved 16 May 2015.
- http://www.cotodigital.com.ar/l.asp?cat=192&id=192. Missing or empty
- "Coke to introduce low calorie green fizz". NZ Herald. 30 October 2014.
- "Coca-Cola Life will launch in France, Belgium and Netherlands". Coca-Cola Enterprises. The Coca-Cola Company. 13 October 2014. Retrieved 2 January 2015.
- Majoube, Ulla (7 October 2014). "Le Coca-Cola Life à la stévia arrive en janvier 2015 en France". L'Express (in French). Retrieved 2 January 2015.
- "Coca-Cola Life mit Stevia-Süße: Coca-Cola Deutschland". 30 January 2015. Retrieved 22 March 2015.
- "Coca-Cola Life: Der Nepp mit der grünen Cola". Retrieved 16 May 2015.
- "Coca-Cola Ireland Announces Plans To Launch Coca-Cola Life". 10 October 2014. Retrieved 23 January 2015.
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- Horovitz, Bruce (1 October 2014). "Green is the new red for Coke Life opening". USA Today. Retrieved 2 January 2015.
- "Official Coca-Cola Press Release". 17 February 2015.
- "Coca-Cola accused of 'greenwashing' with launch of sugar-reduced Coke Life". Retrieved 16 May 2015.
- "So is this new 'Green' Coke all it's cracked to be? Critics warn low-sugar Coca-Cola Life is simply a marketing gimmick". Retrieved 16 May 2015.