Cocaine is a highly caffeinatedenergy drink distributed by Redux Beverages. It contains more caffeine than rival energy drinks Red Bull and Rockstar, symbolized by three and a half steer heads on the label. Aside from caffeine, the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.
Cocaine was pulled from U.S. shelves as a result of the FDA's decision that Cocaine "was illegally marketing the drink as both a street drug alternative and a dietary supplement". Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to "No Name:" energy drink, with the new can label. On 17 June 2007, the drink was redistributed in the U.S. under the new labeling.
The drink is available online and in local beverage stores around the U.S. The beverage is also available in Europe, where it has always been sold as Cocaine Energy Drink rather than "No Name" (as it was briefly sold in the U.S). According to Cocaine's official website, the drink is now being sold in three varieties: one being Original, one being "Cut" (which lacks the purported "throat-burning" sensation of Original), and one being "Free", which contains no sugar. However, on July 9, 2008 Redux Beverages received a FDA Warning Letter indicating that they had objection to the fonts that Redux licensed for the front of their product Cocaine Energy Supplement. The fonts in question have been removed from production and will be replaced with new fonts. In addition to the fonts, they have also removed the term Cut from the mild version of the supplement and have replaced it with a blue can. They also have another flavor called Spicy (which comes in a Red Can)