Cocomelon – Nursery Rhymes
Cocomelon – Nursery Rhymes
|Total views||48 billion|
|Updated January 18, 2020|
Cocomelon — Nursery Rhymes, simply known as Cocomelon and formerly known as ABCkidTV (2013—2018) and ThatsMEonTV (2006—2013), is a YouTube channel. It is maintained by an American company, Treasure Studio, that specializes in 3D animation videos of both traditional nursery rhymes and their own original children's songs. The company has been subject to controversy due to a lack of transparency. As of October 2019[update], they are the most-viewed YouTube channel in the United States, the most-subscribed children's channel in the world and the third most-subscribed channel in the world behind T-Series and PewDiePie.
In 2007, Cocomelon was created on YouTube as a potential platform to provide the public with free education. Then known as ThatsMEonTV, the channel uploaded the first two videos, two versions of the Alphabet Song, to YouTube on September 1, 2007. The channel uploaded their third video 9 months later, titled "Learning ABC Alphabet – Letter "K" — Kangaroo Game". Most videos on the channel taught a single alphabet with a typical length of between 1-2 minutes.
The ABCkidTV era featured a new intro, jingle and logo. The logo shows a TV with a ladybug on the upper left corner. The channel began remastering older videos followed by a transition from alphabet videos to nursery rhymes and longer video lengths. The channel began transitioning into 3D animation, with their first 3D character being used in Twinkle Twinkle Little Star on April 8, 2016. The video featured a 3D flying star guiding 2D characters through the sky. 3D animation video uploads became more frequent and longer, with some videos even using motion capture technology. Animation and music production continued to improve, and a reoccurring cast of characters began to form.
Rise in Popularity
After 9 years on YouTube, Cocomelon reached 1 million subscribers on May 15, 2016. One month later, the channel reached 1 billion views. The following two years continued to see growth with nearly 400,000 subscribers per month to 10 million subscribers and gaining 7 billion views. On August 18 2018, the company was re-branded again.
Cocomelon had the second largest YouTube channel subscriptions gain in 2019 with an increase of over 36 million, ending the year on 67.4 million in channel subscriptions. In 2018, YouTube's algorithm recommended Cocomelon's video Bath Song +More Nursery Rhymes & Kids Songs 650 times "among the 696,468 suggestions that Pew tracked" making it most recommended video on Youtube.
In May and June 2019, Cocomelon received 2.5 billion video views, averaging 83 million daily viewers. Comparatively, the "major four TV broadcast networks averaged just 13 million viewers daily during the TV season". In July 2019, YouTube changed its algorithm after the Federal Trade Commission raised concerns over child safety. Multiple children's channels were affected including Cocomelon which "dropped from 575 million views the week before the change, to 436 million the week of, to 307 million the week after, and 282 million the week after that".
It is unclear who runs the Cocomelon YouTube channel. When The Wall Street Journal attempted to find out who creates Cocomelon videos, they were unable to contact Treasure Studio, which owns the channel. Wired magazine was able to find a couple in Irvine who seemed to have some ties with Treasure Studio, but were was unable to confirm that they owned the channel.
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