Codigo Emprende

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Código Emprende
Genre Business
Presented by Juan Ramón Lucas
Country of origin Spain
Original language(s) Spanish
No. of series 1
No. of episodes 7
Production location(s) Valencia, Spain
Running time 70 minutes
Production company(s) Televisión Española and BBVA
Original network La 1
TVE Internacional
Picture format 16:9, 480p (SDTV)
1080i (HDTV)
Audio format Stereo
Original release September 11 – October 23, 2013
External links

Código Emprende, (English: Code Undertake), is a Spanish television series, hosted by Juan Ramón Lucas. The format of the show is owned by Televisión Española and BBVA.



The show is a competitive reality television series that allows 6 entrepreneurs an opportunity to present their varying business that are in different evolution stages.

It shows, through personal stories, that any idea can be turned into a project to make a living and aims to promote the idea that in Spain you can create jobs.

It is based on the experiences of 6 new entrepreneurs seeking to get money to create jobs. Advised by a business expert, they will try to improve their projects over 6 weeks in order to convince a jury, that will award one of them a prize of 100,000 euros.

In those 6 weeks, the show depicts the entrepreneurs lives, so that the audience get to know their stories and who is on their sides. They witness their struggle to bring up an idea, enjoy their triumphs and their failures feel that their lives make us very close.[ambiguous]

In each of the chapters, participants will undergo a special tests that are sometimes very hard. They all meet to do exercises typical of business management courses: outdoor workouts (survival, rafting, communication in extreme conditions), actual sales simulations, and have experiences as workers in sectors that has nothing to do with theirs.



Produced by Spanish Television in collaboration with producer CI Communicación, with the support of BBVA as a cultural sponsor.


  • María Benjumea - Infoempleo president and director of Spain Startup.[2]
  • Paloma Cabello - MIT Enterprise Forum Spain president.
  • Gustavo Vinacua - director of the BBVA Innovation Center.


The 6 finalists are 'ordinary people', 3 women and 3 men, from more than 2,000 applicants.[3]

Entrepreneur Place of Birth Hometown Age Project
Spain Aitor Grandes Basque Country (autonomous community) San Sebastián Community of Madrid Madrid 36 years 24 Symbols - flat rate eBook platform
Spain Alejandro Fanjul Asturias Gijón Aragon Zaragoza 33 years Palbin - online shops for SMEs
Spain Álvaro de la Rocha Region of Murcia Cartagena Region of Murcia Cartagena 32 years Tu chico de los recados (Spanish for 'your gofer') - delivery with ecological tricycles
Spain Elisabet Cuenca Catalonia Barcelona Catalonia Barcelona 36 years OpenDomo Services - home automation systems
Spain María Cózar Valencian Community Valencia Valencian Community Valencia 30 years María Cózar Couture - female fashion designer
Spain Ro Muñoz Andalusia Sevilla Community of Madrid Madrid 37 years Real Fábrica Española - store of the authentic Spanish products


External links[edit]