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The bar originated in the UK in the 1930s as a chocolate bar named Rowntree's Wafer Crisp. This was later renamed "Chocolate Crisp". The bar was later introduced to Canadians as Biscrisp. In 1938, a coffee variation (Coffee Crisp) was added to the line of flavoured Biscrisps (which included fruit flavours). Rowntree's takeover by Nestle in the 1980s included the Canadian operations of Rowntree's; this included the Toronto chocolate factory where the bar is made. As of 2014[update] the product is marketed by Nestlé Canada.
Other versions of the confection
In 2001, the first variation of the Coffee Crisp brand was introduced, a limited edition "Coffee Crisp Orange" flavour. A limited amount of the orange flavour was reissued in 2002. That same year, a limited edition "Coffee Crisp Raspberry" flavour was released. "Coffee Crisp Café Caramel" was sold in the summer of 2004 and again in the summer of 2006. A limited edition "Coffee Crisp White" was launched in the autumn that same year. A limited edition maple flavoured bar was available from April to September 2005.
For much of the 2000s, Coffee Crisp was available in "French Vanilla" and "Triple Mocha" flavours. In 2005, the coffee bean shaped "Coffee Crisp Beans" were introduced. The most recent bar form was Coffee Crisp Yogurt.
In January 2007, all variations of Coffee Crisp bars other than the original were discontinued.
Coffee Crisp 70% dark chocolate was introduced in 2009. Some time between 2008 and 2010, French Vanilla and Chocolate Crunch variations were made available. In 2014, Coffee Crisp Latte was released, in celebration of Coffee Crisp's 75th anniversary.
A Coffee Crisp-flavoured ice cream bar and ice cream flavour are also available.
Availability outside of Canada
Canadian expatriates have long lamented the bar's relative unavailability outside of Canada. Coffee Crisp is available in Australia at some specialised sweet shops, and unofficial exports of Coffee Crisp treats (originally labelled for the Canadian market) to the U.S. have also occurred, especially in shops close to the Canada–United States border.
There was a petition at coffeecrisp.org asking Nestlé to market the Coffee Crisp in all U.S. cities. According to the site, the petition succeeded, and Nestlé began marketing the Coffee Crisp nationwide in late July 2006. In April 2009, the marketing of the Coffee Crisp bar into the U.S. was discontinued by Nestlé Canada. In May 2009 Coffee Crisp was being exported into the U.S. market by British Wholesale Imports.
- "We Win! Coffee Crisp to be Sold Nationwide!". 2006. Archived from the original on Dec 22, 2007. Retrieved 2009-02-10.
After six long years of petitioning Nestlé they have finally seen the light. In late July, 2006 Nestlé began to market Coffee Crisp nationally, treating it like any other of the many candy bars they sell in the U.S. For the first time, Americans will finally be exposed to what had previously been an exclusively Canadian delicacy.
- Bonisteel, Sara (October 10, 2006). "A Canadian Candy Bar's Long Journey to America". FOX News. Retrieved 2009-02-10.
In 2000, John Flaig, a Milwaukee software engineer, posted an online petition on his Web site, CoffeeCrisp.org, asking Nestlé to start selling the Coffee Crisp — a chocolate wafer bar with creamy coffee filling — in the U.S. Six years and thousands of supporting signatures later, Flaig can now find it in his state, and soon (very soon, he hopes), at his gas station.