Coca-Cola Zero Sugar

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Coca-Cola Zero Sugar
Coca-Cola Zero Sugar Logo.png
Type Diet Cola
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced 2005; reformulated 2016
Color Caramel E-150d
Flavor Cola
Variants
  • Coca-Cola Zero Cherry
  • Coca-Cola Zero Vanilla
  • Coca-Cola Zero Lemon
  • Coca-Cola Zero Peach
  • Caffeine Free Coca-Cola Zero
Related products Diet Coke

Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company.[1] In some countries it is sold as Coca-Cola No Sugar.[2]

Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola.[3] Many fans of Coke Zero were furious about the change.[4][5][6]

History[edit]

Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky.[7] It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke, which has a different flavor profile.[8][9]

2017 reformulation[edit]

In 2017, despite increasing sales in the United States, the Coca-Cola Company announced that Coca-Cola Zero would be replaced by Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola.[10][11][12] Coca-Cola Zero Sugar was first tested in the United Kingdom in June 2016, with plans to roll it out in other countries in the following months.[13][14][11] Many fans of Coke Zero were outraged and discouraged about the new flavor.[15][6][4] The Washington Post noted Coke Zero is very popular, and that fans compared the change to the launch of New Coke in 1985.[5]

In Australia, it was launched as "Coca-Cola No Sugar" in 2017 but has had trouble gaining acceptance and will be discontinued by September 2018.[16] In July 2018 it was confirmed that there are no plans to phase out the original Coca-Cola Zero formula in New Zealand, and that it will co-exist in the market alongside the reformulation, which is marketed under the name Coca-Cola No Sugar.[17]

[edit]

The original Coca-Cola Zero logo generally featured the Coca-Cola logo in red script with white trim, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). These words appeared on a black background. Some details varied from country to country. Later packagings swapped the colors of the "Coca-Cola" script and "Zero", leaving the former in white and the latter in red.

The Coca-Cola Zero Sugar logo features the Coca-Cola logo in white script, with the words "zero sugar" in black underneath. The word "zero" is in lower case in the geometric typeface Avenir (or a customized version of it); the word "sugar" is in upper case. These words appear in a red disc on a black background.

Ingredients[edit]

All versions of Coca-Cola Zero Sugar sold in various countries are based on the same flavoring formula, and all are carbonated. One liter of Coca-Cola Zero contains 96 mg caffeine.[18] Additionally, artificial sweeteners are used. In the U.S., this includes aspartame and acesulfame potassium.[19] However, the exact combination of sweeteners and preservatives used varies from market to market.

Sweeteners and health concerns[edit]

Sodium cyclamate, a relatively inexpensive artificial sweetener banned by the U.S. Food and Drug Administration (FDA) since 1969 and once believed to be a carcinogen, has been used in the Coca-Cola Zero versions produced in Germany, Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.[20] In June 2009, Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.[20]

Marketing[edit]

A Coca-Cola Zero Sugar billboard in Hudson Yards, Manhattan in 2017

Coke Zero was originally specifically marketed to men, who are shown to associate "diet" drinks with women.[21] It was primarily marketed towards young adult males[22][23] and it has been nicknamed "Bloke Coke" in the UK.[7] In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[23] U.S. marketing also emphasized its similarity in taste to sugared Coca-Cola; an advertising campaign for the beverage focused on Coca-Cola executives who were so angry over the drinks' similarities, they were considering suing their co-workers for "taste infringement".[23] Continuing the theme, a Coca-Cola Zero ad aired during Super Bowl XLIII parodied Coke's iconic "Hey Kid, Catch!" commercial, which is interrupted by two Coca-Cola "brand managers" accusing Troy Polamalu of "stealing" their commercial.[24][25]

In Australia, the product's launch was promoted by a fake front group; the campaign included outdoor graffiti and online spamming that mentioned a fake blog.[26][27] Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[28] to comment on the ethics of Coke's activities.[29]

Coca-Cola Zero sponsors Bundesliga club Borussia Dortmund, the NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway in July, and also the Suzuka 8 Hours in Japan, a motorcycle endurance race.[30]

In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in many European countries with 150 of the most popular local names for a summer-long "Share a Coke" campaign.[31] The same campaign was used in North America the following summer.

For Christmas 2013, Coke Zero launched an interactive website that allowed people to customize the designs of their Christmas sweater,[32] which have a significant role in United Kingdom Christmas traditions.[33] On the website, people could detail the cut, pattern, and icons for their sweater, [34] and join a popularity contest.[35] Users could choose from Christmas trees and Santa’s head, to reindeer, sleighs, and turkeys.[36] This initiative was tied to a social media campaign,[37] where the top 100 sweater designs with the most votes were manufactured and shipped to the contest winners.[38] According to the Coca-Cola Company, the website generated nearly 42,000 sweater designs in its first four days.[39]

Variants[edit]

Name Launched Discontinued Notes
Coca-Cola Zero Caffeine-Free 2010 Coca-Cola Zero Sugar without the Caffeine. First released in France in February 2010 as Coca-Cola Zero Sans Cafeine [40] It was later released in Japan as Coca-Cola Zero Free in April 2010.[41] In the Netherlands, Belgium, Greece and Luxembourg as Coca-Cola Zero Caffeine Free since the start of 2011 and in the US since July 2013.
Coca-Cola Cherry Zero 2007 Coca-Cola Zero Sugar with a Cherry flavor. Introduced in the US in late January 2007 (replaced Coca-Cola C2 in the remaining markets it was available in) and was widely available throughout the United States before its official debut, which occurred on February 7, 2007 at New York City's Fashion Week.[42]. It was launched in the UK in 2014. In 2017 it was launched alongside with Coca-Cola Lemon Zero Sugar in Luxembourg and Belgium.
Coca-Cola Vanilla Zero 2007 Coca-Cola Zero Sugar with a Vanilla flavor. Introduced in the US in June 2007[43]concurrently with the relaunch of Coca-Cola Vanilla, and was later introduced in the UK in 2017. It has also been sold in Australia, New Zealand and Belgium.
Coca-Cola Lemon Zero Sugar 2017 Coca-Cola Zero Sugar with a Lemon flavor. It has been sold since 2017 in Italy, Luxembourg, Belgium, Norway, Netherlands, Sweden and Israel.
Coca-Cola Peach Zero Sugar 2018 Coca-Cola Zero Sugar with a Peach flavor. Released in the UK in 2018.
Coca-Cola Clear 2018 A 'clear' version of Coca-Cola Zero Sugar, with a hint of lemon. Released in Japan in 2018.

The Coca-Cola company has stated that despite the change from Coca-Cola Zero to Coca-Cola Zero Sugar, these variant flavors will be changing neither their names nor their formulas.

Distribution[edit]

Coke Zero and Coke Zero Sugar have been sold in:

  • Afghanistan
  • Albania
  • Algeria
  • Angola
  • Argentina (since January 2007)
  • Armenia (since March 2015)
  • Aruba (since 2009)
  • Australia (since January 2006, also Cherry and Vanilla Zero)[44]
  • Austria (since February 2007)
  • Bahamas
  • Bahrain
  • Bangladesh (since August 2017)
  • Barbados
  • Belarus
  • Belgium (since August 2006)
  • Bolivia (since January 2007)
  • Bosnia and Herzegovina (since January 2012)
  • Brazil (since January 2007)[45]
  • Bulgaria (since March 2013)
  • Canada (since February 2005) also available Coca-Cola Vanilla Zero
  • Chile (since April 2007, rebranded as "Coca-Cola Sin Azúcar" in 2018)[46]
  • China (since January 2008)
  • Colombia (since February 2008)
  • Costa Rica (since September 2008)
  • Croatia (since February 2007)
  • Cyprus (since August 2007)
  • Czech Republic (since January 2008)
  • Denmark (since January 2007)
  • Dominican Republic (since April 2008)
  • Ecuador (since September 2007)
  • Egypt (since July 2007)
  • El Salvador (since November 2007)
  • Estonia (since March 2008)
  • Faroe Islands (since January 2007)
  • Finland (since November 2006) also Cherry Zero
  • France (since January 2007) also Caffeine Free Zero and Cherry Zero
  • Georgia
  • Germany (since July 2006) also Caffeine Free Zero
  • Ghana
  • Gibraltar
  • Greece (since January 2007) also Caffeine Free Zero
  • Guatemala (since May 2012)
  • Honduras
  • Hong Kong (since March 2007)
  • Hungary (since April 2008)
  • Iceland (since March 2007)
  • India (Since September 2014 in 300ML tin cans and 400ML bottles)
  • Indonesia (since February 2008)
  • Iran
  • Ireland (since June 2006)
  • Israel (since March 2008)
  • Italy
  • Jamaica (since June 2009)[47]
  • Japan (since June 2007) also Caffeine Free Zero
  • Jordan (since 2007)
  • Kazakhstan (since April 2011)
  • Kosovo
  • Kuwait
  • Lithuania (since March 2008)
  • Latvia (since March 2008)
  • Lebanon
  • Lesotho
  • Luxembourg
  • Macedonia (since March 2013)
  • Malaysia (since December 2014, previously sold as an unofficial imported product)
  • Maldives (introduced in September 2015)
  • Malta
  • Mauritius (since August 2008)
  • Mexico (since January 2007, rebranded as "Coca-Cola Sin Azúcar" in 2017)
  • Moldova (since February 2017)
  • Morocco
  • Namibia
  • Nepal
  • New Zealand (since January 2006) also Vanilla Zero
  • Netherlands (since February 2007) also Caffeine Free Zero
  • Nicaragua (since early 2012)
  • Nigeria
  • Norway (since September 2006)[48]
  • Oman
  • Pakistan
  • Palestinian territories (since February 2008)
  • Panama (since February 2009)
  • Papua New Guinea (since 2007)
  • Paraguay
  • Peru (since January 2007)[49]
  • Philippines (since February 2008)
  • Poland (since March 2008)(also Coca Cola Zero Cherry since December 2017)
  • Portugal (since May 2005)[50]
  • Puerto Rico
  • Qatar
  • Romania (since April 2007)
  • Russia (since May 2015) (also Coca Cola Zero Cherry)
  • Rwanda (since 2008)
  • Saudi Arabia
  • Serbia (since September 2007)
  • Singapore (since February 2008)
  • Slovakia (since January 2008)
  • Slovenia (since January 2008)
  • South Africa (since August 2008)
  • South Korea (since April 2006)
  • Spain (since June 2006)[51] Also Caffeine free as Coca-Cola Zero Zero
  • St. Kitts and Nevis (since September 2009)
  • Sweden (since March 2007)
  • Switzerland (since February 2007)
  • Syria (since August 2009)
  • Taiwan (since March 2007)
  • Thailand (since May 2007)
  • Trinidad and Tobago (since 2007)
  • Tunisia (since 2008)
  • Turkey (since February 2008)
  • Uganda (since November 2011)
  • Ukraine (since February 2017)
  • United Arab Emirates (since February 2008)
  • United Kingdom (since June 10, 2006)[52]
  • United States (since June 2005)
  • Uruguay (since December 2007)
  • Uzbekistan (since 2007)
  • Vietnam (since 2015)
  • Zambia

References[edit]

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  2. ^ "RIP Coke Zero? New drink Coca-Cola No Sugar launching in Australia". 
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  6. ^ a b Spence, Shay (July 26, 2017). "People Are Very, Very Upset About the Demise of Coke Zero". People. 
  7. ^ a b Hickman, Martin (July 4, 2006). "Introducing 'Bloke Coke' - is this now the real thing?". The Independent. London. Retrieved June 12, 2009. 
  8. ^ Coke Zero unveils new 'taste experiment' ad - The Drum, April 5, 2013
  9. ^ FAQ: What's the difference between Diet Coke and Coke Zero? - Coca-Cola, retrieved April 6, 2013
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  12. ^ Willis, Jay (July 26, 2017). "We're About to Lose the Best Soda the World Has Ever Known". 
  13. ^ https://www.theguardian.com/business/2016/apr/19/coca-cola-zero-renamed-uk-taste-more-like-coke-sugar The Guardian, retrieved April 19, 2016
  14. ^ [1] - Coca-Cola Company, retrieved June 15, 2017
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  16. ^ Brook, Benedict (February 22, 2018). "Coke No Sugar is supposed to be replacing Coke Zero. But Australians aren't playing along". 
  17. ^ https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12091560
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  26. ^ "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Marketing Doctor Blog. March 20, 2008.
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  30. ^ "Partner". 
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  32. ^ 7 Great Holiday Marketing Campaigns of 2013 Matthew Bushery. The Hubspot. December 2013. Retrieved April 9, 2014
  33. ^ Coke Zero dares fans to design the ugliest Christmas sweater Kevin Allen. PR Daily. November 2013. Retrieved April 9, 2014
  34. ^ "Coke Zero's Digital Sweater Generator Calls on Your Inner Knitter". AdWeek. November 2013. 
  35. ^ Coca-Cola helps fans create customer tacky Christmas Sweaters for the holidays. Ross Brooks. PSFK. November 2013. Retrieved April 9, 2014
  36. ^ Create the seasonal horror of your dreams with Coke Zero’s Holiday Sweater Generator Rae Ann Fera. FastCoCreate.com Retrieved April 9, 2014
  37. ^ Coca-Cola Lets You Create Your Own Ugly Christmas Sweater Anthea Quay. DesignTaxi. November 2013. Retrieved April 9, 2014
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External links[edit]