Cola Cao

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Logo-cola-cao with background new.svg
TypeHot chocolate
ManufacturerIdilia Foods
Country of originSpain
Introduced1946
VariantsCola Cao VIT, Cola Cao Turbo, Cola Cao Pepitas
Websitewww.colacao.com

Cola Cao is a sugary chocolate drink with vitamins and minerals that originated in Spain and is now produced and marketed in several countries.[1][2] The brand is owned by the Barcelona-based company Idilia Foods (formerly Nutrexpa).[3][4]

Ingredients[edit]

Cola Cao is prepared using sugar, processed cocoa, wheat flour and cola nut, and is enriched with vitamins, Calcium and Phosphorus.[2][5]

Preparation[edit]

Warm Cola Cao in a mug

Cola Cao comes in a powder form which is intended to be mixed with milk,[1] but can also be mixed with water or soya milk. It can also be added to breakfast cereal or used as a baking ingredient. In Spain in particular, Cola Cao is a popular accompaniment to breakfast,[1] lunch or dinner.

Advertising[edit]

The "Cola Cao song" used to promote the product in 1952 is a nostalgia item.[1][4] Its first verses are still remembered: "Yo soy aquel negrito del África Tropical / que cultivando cantaba la canción del Cola Cao /..." ("I am that little black guy from Tropical Africa / who sang the Cola Cao song while cultivating").[1][6] Cola Cao has been marketed in association with the Olympic Games and other sporting events.[7][6][8]

Distribution[edit]

Cola Cao in powder form is sold in containers of various sizes, and it is also produced in liquid form that is purveyed in plastic bottles.[1]

Marketing[edit]

Cola Cao is exported to various countries[6] such as Spain, Portugal, Chile, Bosnia and Herzegovina and China (known as 高乐高 Gao-le-Gao), where Nutrexpa offices are located.[9] It was introduced to Japan (under the name コラカオ) in early 1990s only to be discontinued a few years later, however in 2007 "Cola cao Chocolate Roll Cakes"[10] manufactured in China are sold at dollar stores.

Cola Cao factories have production lines unique to each region:[9]

See also[edit]

Footnotes[edit]

  1. ^ a b c d e f Howse, C. (2013). The Train in Spain. Bloomsbury Publishing. pp. 20–21. ISBN 978-1-4411-2839-3. Retrieved November 23, 2017.
  2. ^ a b Dalby, A. (2013). The Breakfast Book. EBL-Schweitzer. Reaktion Books. p. 94. ISBN 978-1-78023-121-1. Retrieved November 23, 2017.
  3. ^ generico# (October 11, 2017). "Idilia Foods, propietaria de Cola Cao y Nocilla a Valencia". La Vanguardia (in Spanish). Retrieved November 23, 2017.
  4. ^ a b c Guillén, M. (2005). The Rise of Spanish Multinationals: European Business in the Global Economy. Economía y empresa. Cambridge University Press. pp. 47–48. ISBN 978-0-521-84721-6. Retrieved November 23, 2017.
  5. ^ "Calories in Cola Cao Chocolate Powder - Calories and Nutrition Facts". MyFitnessPal.com. January 20, 2016. Retrieved November 23, 2017.
  6. ^ a b c Grant, T. (2008). International Directory of Company Histories. International Directory of Company Histories. St. James Press. p. 285. ISBN 978-1-55862-613-3. Retrieved November 23, 2017.
  7. ^ McNeill, D. (2005). Urban Change and the European Left: Tales from the New Barcelona. Taylor & Francis. p. 48. ISBN 978-1-134-69794-6. Retrieved November 23, 2017.
  8. ^ Consumer Goods Europe. Corporate Intelligence on Retailing. 2000. p. 56. Retrieved November 23, 2017.
  9. ^ a b Grupo NUTREXPA
  10. ^ a b "Cola Cao y Nocilla, también a València". Levante-EMV (in Spanish). October 11, 2017. Retrieved November 23, 2017.
  11. ^ World Food Marketing Directory. Euromonitor. 1999. pp. 138–139. Retrieved November 23, 2017.
  12. ^ Keegan, W.J.; Green, M.C. (2002). Global Marketing Management. Prentice Hall International. Prentice Hall. p. 470. ISBN 978-0-13-033271-4. Retrieved November 23, 2017.
  13. ^ Mercurio, Richmond (February 29, 2016). "Liwayway Group buys Spain's Cola Cao business in China". Philippine Star. Retrieved November 23, 2017.

External links[edit]