Cold Turkey (film)
1971 movie poster by Sandy Kossin
|Directed by||Norman Lear|
|Produced by||Norman Lear|
William Price Fox, Jr.
I'm Giving Them Up for Good|
by Margaret and Neil Rau
Dick Van Dyke|
Edward Everett Horton
Bob and Ray
|Music by||Randy Newman|
|Cinematography||Charles F. Wheeler|
|Edited by||John C. Horger|
|Distributed by||United Artists|
|February 19, 1971|
Cold Turkey is a 1971 satirical comedy film. It stars Dick Van Dyke plus a long list of comedic actors. The film was directed, co-produced and co-written by Norman Lear and is based on the unpublished novel I'm Giving Them Up for Good by Margaret and Neil Rau.
The film was made in 1969, but was shelved for two years by the distributor due to concerns about its box-office potential.
A musical theatre version of Cold Turkey was workshopped at the Village Theatre in Issaquah, Washington in February 2005.
As part of a public relations and marketing strategy to compare the empathy of Big Tobacco to the nobility of the Nobel Peace Prize, advertising executive Merwin Wren convinces the Valiant Tobacco Company to propose a challenge: a tax-free check for $25,000,000 ($166.8 million today) to any city or town in America that can stop smoking, going cold turkey, for thirty days.
According to Wren, the offer will generate Valiant worldwide free publicity and praise as a humanitarian gesture, but no town in America would ever be able to claim the prize, with cigarette smoking being too addictive to stop.
The Reverend Clayton Brooks, a kindly but fearsome minister of the Eagle Rock Community Church, takes up the challenge as a spiritual call. He urges the economically depressed (fictional) community of Eagle Rock, Iowa, population 4,006, to go for the prize.
The town council has been trying to woo back the military ever since it closed a base a few years earlier, hoping its return would help the local cash flow. Families have been moving out almost on a monthly basis and the town center is almost deserted.
Reverend Brooks recruits every smoker in the town to sign up. Needled for being a former smoker, he begins smoking again to find solidarity with his "flock."
As the deadline to start the thirty-day clock approaches, only a very few of the town's residents haven't signed the no smoking pledge. One of them is alcoholic Edgar Stopworth, who Reverend Brooks decides to pay a house call on, to convince him to take the pledge. But Edgar knows himself pretty well and in desperation tells the Reverend "My drinking is directly connected to my smoking. The booze bone's connected to the smoke bone." The Reverend looks defeated but comes up with the idea of Edgar leaving town for a thirty-day vacation, which Edgar immediately departs on. Problem solved.
At midnight, the challenge begins. For the next thirty days, no smoking is permitted, with Eagle Rock being the only city in America that got all of its smokers to pledge.
Once the no smoking ban begins, Reverend Brooks gets extremely frustrated with not being able to smoke. His only relief is having frequent sex with his wife Natalie. At one point she barely gets finished making the bed and straightening up from the preceding episode before the Reverend is back home again for more.
The tobacco company sends Merwin to report the progress of the townspeople's commitment. The company needs just one person to fail. Among the weakest: the elderly Doctor Proctor, who must always have a cigarette before surgery, and the anxiety-ridden wife of the mayor, Mrs. Wappler, who counts the small gherkin pickles she eats as the hours pass. However, a group of 29 non-smoking residents, all members of the ultra-conservative Christopher Mott Society (based on the John Birch Society) have been asked by Brooks to police all traffic entering Eagle Rock to ensure no tobacco products enter.
Eventually, the attention of the nation's leading newscasters at the time (all played by the comedy duo Bob and Ray), turns the small community's efforts into a matter of highly publicized failure or success. Soon the community is invaded by buxom "massage therapists," beer vendors, souvenir shops and more. Rev. Brooks appears on a Time magazine cover, which leads him to another epiphany: if he can save the town, he will be a hero.
Merwin is told by Valiant's board members to undermine the town's efforts at all costs, doing whatever he must to get someone to smoke before the thirty days are up, which includes speeding up the large clock in the town center prior to the end of the 30 day deadline, in the hopes that people will be tricked into starting to smoke again before they are allowed to.
Ultimately Eagle Rock succeeds and wins the $25 million prize. To cash in on the publicity, The President Of The United States (as seen from the side and back, then President Richard M. Nixon) arrives in a motorcade and makes an announcement that Eagle Rock will be the home of the new missile plant. As the film ends, it shows the huge smokestacks of the new plant spewing volumes of black smoke into the air around Eagle Rock.
- Dick Van Dyke as Rev. Clayton Brooks
- Bob Newhart as Merwin Wren
- Pippa Scott as Natalie Brooks
- Tom Poston as Mr. Edgar Stopworth
- Edward Everett Horton as Hiram C. Grayson
- Bob Elliott as Hugh Upson/David Chetley/Sandy Van Andy
- Ray Goulding as Walter Chronic/Paul Hardly/Arthur Lordly
- Vincent Gardenia as Mayor Quincey L. Wappler
- Barnard Hughes as Dr. Proctor
- Graham Jarvis as Amos Bush
- Jean Stapleton as Mrs. Wappler
- Barbara Cason as Letitia Hornsby
- Judith Lowry as Odie Turman
- Sudie Bond as Cissy
- Helen Page Camp as Mrs. Watson
- Paul Benedict as Zen Buddhist
- Simon Scott as Mr. Kandiss
- Raymond Kark as Homer Watson
- Peggy Rea as Mrs. Proctor
- Woodrow Parfrey as Tobacco Executive
- George Mann as Bishop Manley
- Charles Pinney as Col. Galloway
- M. Emmet Walsh as Art
- Gloria LeRoy as The Hooker
- Eric Boles as Dennis
- Jack Grimes as TV Stage Manager
- Walter Sande as Tobacco Executive
- Harvey Jason as Hypnotist
- Veteran actor Edward Everett Horton, whose career began in 1906, plays tobacco company president Hiram C. "Mr. Tobacco' Grayson in a wheelchair and without dialogue. He is shown later in a limousine where Grayson farts, possibly the first time that flatulence is depicted in a U.S. movie. This was Horton's final role, and he died before the film was released.
- Director/Producer Norman Lear has a three-second cameo approximately 2/3 of the way into the film. He is shown as one of the townspeople sitting down and crying because he is unable to get a cigarette fix.
- Maureen McCormick, best known for her role as Marcia Brady on television's The Brady Bunch, provides the voice of a talking doll in the film, which says "I love you! – smoking gives you cancer!"
- The characters played by Bob and Ray are parodies of real-life news and broadcasting personalities: "Walter Chronic" (Walter Cronkite), "Hugh Upson" (Hugh Downs), "David Chetley" (Chet Huntley/David Brinkley), "Arthur Lordly" (Arthur Godfrey), "Paul Hardly" (Paul Harvey), and "Sandy Van Andy" (Sander Vanocur).
- The film's promotional trailer is hosted by newscasters "Hardly Reasonable" (Harry Reasoner) and "Mike Walrus" (Mike Wallace). Neither the characters nor the actors who play them appear in the actual film; "Walrus" is played by Paul Dooley.
- A number of actors appearing in the film – Jean Stapleton, Vincent Gardenia, Paul Benedict and Barnard Hughes—would go on to work with Lear in the coming years on his various television projects.
Most of the film, which is set in the fictional small town of "Eagle Rock, Iowa", was shot in and around Greenfield, Iowa, and many local people were used as extras. Some neighborhood scenes were shot in Winterset, Iowa. The Methodist church in Orient, Iowa, and the bank in Macksburg, Iowa, were used as well. The Grayson Mansion scenes were filmed at Terrace Hill, official residence of the Governor of Iowa, located in Des Moines. Some were also shot in the town of Columbia in south central Kentucky.
Cold Turkey features original music by Randy Newman, including "He Gives Us All His Love", a ballad with a gospel influence that serves as the film's theme song. This was Newman's first film soundtrack.
The film earned $5.5 million in theatrical rentals at the North American box office.
Arthur Krim of United Artists later did an assessment of the film as part of an evaluation of the company's inventory:
An old commitment to Dick Van Dyke, and what seemed to be a good idea for the American market, became an overpriced film with a has-been personality by the time of it's [ sic ] release. Albeit funny, the picture is way overpriced for its value, which is strictly for the American market – mainly for mid America. The producer and director went over a million dollars over budget on the film to deliver a minor American comedy with no overseas value. This film would be programmed today only if it could be made at one-half the cost.
Home video releases
- "Cold Turkey, Box Office Information". The Numbers. Retrieved June 24, 2012.
- Filmscoremonthly.com Archived 2016-03-03 at the Wayback Machine.
- "All-time Film Rental Champs", Variety, January 7, 1976, p. 46.
- quoted in Tino Balio, United Artists: The Company that Changed the Film Industry, Wisconsin Press, 1987, p. 314.