Cold email

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A cold email is an unsolicited e-mail that is sent to a receiver without prior contact or a request for information previously. It could also be defined as the email equivalent of cold calling.[1] Cold emails are different from spam mails.[2] If some proper procedures are not followed, a cold email could become a spam mail.[3][4]


Door to door salesmen were popular before cold calling became a major form of marketing.[5] With the internet revolution and the popularity of emails, cold emails became popular.[2]

Rules & Regulations[edit]

United States

The United States has email regulations for business owners developed by the Federal Trade Commission (FTC).[6] The FTC has an act called the CAN-SPAM Act for regulating email practices of businesses.[7] Issues like “deceptive subject lines”, “opt out requests”, “header information” and others are discussed.[4] Violation of the CAN-SPAM Act could lead to fines of up to $16,000.[8][1]


  1. ^ a b Gould, Kevin (4 December 2014). "7 Tricks to Write an Effective Cold Email". Entrepreneur. Retrieved 16 September 2016.
  2. ^ a b Wessel, Liz. "The 5 Best Ways To Network While You're Still In College". Forbes. Retrieved 16 September 2016.
  3. ^ "9 different ways to cold email someone when you're trying to sell and make tons of money". Business Insider. Retrieved 16 September 2016.
  4. ^ a b "9 Reasons Your Cold Email Got Answered". Inc. 17 May 2016. Retrieved 16 September 2016.
  5. ^ Bridges, Frances. "How to Write A Cold E-mail". Forbes. Retrieved 16 September 2016.
  6. ^ "Complying with the Telemarketing Sales Rule". Retrieved 16 September 2016.
  7. ^ "The Coldest Email". The Flat Hat. 6 September 2016. Retrieved 16 September 2016.
  8. ^ "Why Starting a Conversation is a Cold Email Strategy That Works". The Huffington Post. 19 August 2016. Retrieved 16 September 2016.