Cole Bennett

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Cole Bennett
Born (1996-05-14) May 14, 1996 (age 25)
EducationDePaul University
Occupation
  • Business executive
  • Music video director
  • Filmmaker
YouTube information
Channel
Genre
Subscribers17.6 million[1]
(May 20, 2021)
Total views7.8 billion[1]
(April 29, 2021)
Websitelyricallemonade.com

Cole Bennett (born May 14, 1996) is an American business executive, videographer, and music video director. His multimedia company, Lyrical Lemonade, started in 2013 as an internet blog while he was in high school.[2]

Early life[edit]

Bennett was born on May 14, 1996, in Plano, Illinois. He went to Plano High School. He dropped out of college to focus on his career in videography and hip hop music, something he wanted to do since childhood.

Lyrical Lemonade[edit]

Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother came up with the name of the blog and also gave him a video camera. He began directing music videos for local Chicago rappers, including Vic Mensa and Taylor Bennett, which he uploaded onto the Lyrical Lemonade channel, along with live show recaps, cyphers, documentaries and interviews.[3]

The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, "Betrayed", which was certified Platinum by the RIAA in 2018.[4] He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays" and YBN Nahmir's "Bounce Out with That".

In May 2018, he directed the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100.[5][6] The video has surpassed 600 million views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole,[7] Wiz Khalifa,[8] Kanye West,[9] and Eminem.[10]

In March 2020, he directed the music video for Eminem's hit single "Godzilla".[11] The video itself features cameos from Dr. Dre and Mike Tyson.[12] It gained 13 million views in 24 hours.[13] In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single "Gnat".[14]

Impact[edit]

Lyrical Lemonade has contributed to the rise of various rappers such as Lil Pump (left) and Ski Mask the Slump God

Bennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers.[15] Examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent.[16] Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, and Jack Harlow.[17]

Pitchfork named Ski Mask the Slump God's 2017 "Catch Me Outside" music video, which was directed by Bennett, one of their favorite music videos of the 2010s.[18]

Other ventures[edit]

Bennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name. He said, "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that."[19]

In February 2020, Lyrical Lemonade collaborated with Jordan Brand. The collection included an Aerospace 720 shoe, a hooded sweatshirt, and a long sleeve t-shirt.[20] In April 2020, Lyrical Lemonade collaborated with streetwear brand FTP. The collection included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade.[21]

Bennett hosts a music festival called Summer Smash every year. It is presented by independent Chicago-based event production label SPKRBX.[22]

Videography[edit]

List of music videos directed, showing year released, and YouTube views[23]
Title Artist Year YouTube views
"Call of the Wild" Bnova 2013 16K
"IDK" Mojek 2014 13K
"Meditate" Roy French 5.8K
"On My Way" Meeko Fly 4.8K
"Grindin'" Lou Era 4.3K
"Splash" Roy French 7.3k
"Prey" (featuring Lou Era) Matt Whise 3.3K
"Baller In Me" Spenzo 3.6K
"Crack & French" (featuring Lou French) Chris Crack 2.9K
"Bang Bang" (featuring CC Delight) The Rap God 3.5K
"Sittin' On Ceilings" (featuring Jinx the Natural) Roy French 2015 7.2K
"Pay Day" Marcus Nogood 6.1K
"Dripstyle" Roy French 12K
"Ski Mask" Smokepurpp 2016 22M
"Run Around + Ridiculous" Famous Dex 711K
"WittaGang" Duffle Bag Buru 39K
"Fuck Up A Sack" Lil Yachty and K$upreme 376K
"Jakobe" Roy French 46K
"When I Walk" Brace Boogie and Lil Messi 23K
"Morning Light" Shawty The Kidd 22K
"On My Waist" Warhol.ss and Famous Dex 1.7M
"Like That" (featuring TheMIND) NuWorld Kayo 21K
"Shoot" Famous Dex 1.1M
"2017 Freestyle" Cdot Honcho 2.5M
"Bag It" Famous Dex 772K
"With Yo B!tch" 10M
"Lineup" (featuring Hot Headzz) TC 21K
"Free Man" Lil Messi, Brace Boogie and Diary Love 21K
"Yung Andy" Warhol.ss 472K
"Get It" 167K
"Look Like" Yung Pinch 10M
"For The Winter" Melly Flex 24K
"F*cked Up" Chuck Frost 35K
"Cold Front" Xavier Wulf 2017 1.5M
"Achoo!" Keith Ape and Ski Mask the Slump God 30M
"Мне Похуй" FACE 14M
"Trust Me" LOREN 81K
"Can"t Tell Me Nothing" J.R. Donato 58K
"Stuck Boi" Warhol.ss 677K
"Let's Get It" (featuring Yung Bizzle) 006 SET 101K
"D Rose" Lil Pump 189M
"Fuck A Swisher" Smokepurpp and Xavier Wulf 13M
"Sorry" B Bandz 61K
"Calling Me" Pollàri 316K
"Po It" Ali Profit 36K
"Zaytiggy" Cdot Honcho 1.8M
"4 Real" Prince Tre 71K
"Spread" Duffle Bag Buru and Isaiah G 89K
"Scary Sight" Xavier Wulf, Chris Travis and Big E 897K
"Know About It" Allan Kingdom 135K
"With Yo B!tch (Remix)" Famous Dex and MadeinTYO 1.5M
"Flex Like Ouu" Lil Pump 103M
"Kamikaze" Saudi Money 81K
"BVNDGXD" CHXPO 1.7M
"Xans" Famous Dex 2.5M
"02 Shit" Cdot Honcho 5.2M
"Bust Back" Duffle Bag Buru 451K
"Ballin'" Mod Sun 769K
"USED 2" RARRI 575K
"Kinfolk" Riley PnP 63K
"Pictures" Lil Tracy 3.8M
"18" Landon Cube 2.2M
"Lil Elroy Jetson" Pollàri 313K
"12ozs" Warhol.ss 963K
"Catch Me Outside" Ski Mask the Slump God 111M
"CEO" (featuring Kapfe) Kap G 348K
"Talkin Sh*t" Famous Dex and Lil Pump 5M
"Regrets" Smokepurpp 2.3M
"Credit" G. E. O 120K
"Heart Racin'" PnB Rock 740K
"I Don't Need Them" Ralo 228K
"Betrayed" Lil Xan 274M
"Dirty Taurus" (featuring Rich the Kid) Ant Beale 817K
"Trap" Nike Boi 233K
"BabyWipe" Ski Mask the Slump God 95M
"No Limit" Duffle Bag Buru 328K
"Blue & Green" Diego Money 730K
"IlàrKelly" Pollàri 798K
"Rack City/Love Scars 2" (featuring Antionia and Chris King) Trippie Redd 32M
"Red Roses" (featuring Landon Cube) Lil Skies 212M
"I Hate Being Alive" Supa Bwe 817K
"Dresser" Yung Bans 7.6M
"InXanity" $teven Cannon 5.5M
"Wokstar" Lil Wop 816K
"Another One" Cdot Honcho 2.3M
"Act Up" Thouxanbanfauni and Uno the Activist 2M
"Nowadays" (featuring Landon Cube) Lil Skies 288M
"Lonely" (featuring Lil Skies) Yung Bans 18M
"Learn How to Watch" (featuring Mac Miller and MadeinTYO) Carnage 2018 11M
"Bounce Out with That" YBN Nahmir 158M
"All Girls Are the Same" Juice Wrld 190M
"Lucid Dreams" 702M
"Change Lanes" Kevin Gates 72M
"Creeping" (featuring Rich The Kid) Lil Skies 137M
"Noticed" Lil Mosey 220M
"Fr Fr" (featuring Lil Skies) Wiz Khalifa 84M
"Walk" Comethazine 59M
"Magic in the Hamptons" (featuring Lil Yachty) Social House 5.7M
"Kamikaze" Lil Mosey 70M
"No Issue" Future & Juice Wrld 14M
"Armed and Dangerous" Juice Wrld 186M
"Off Deez" (featuring J. Cole) J.I.D 24M
"Bleed It" Blueface 98M
"Mixed Personalities" (featuring Kanye West) YNW Melly 2019 129M
"Thotiana Remix" (featuring YG) Blueface 73M
"Robbery" Juice Wrld 295M
"Thotiana Remix" (featuring Cardi B) Blueface 209M
"Faucet Failure" Ski Mask the Slump God 55M
"i" Lil Skies 75M
"Crisis" Jasiah 22M
"Have Mercy" YBN Cordae 19M
"Kill Tek Piece" Warhol.ss and Lil Mosey 3.1M
"Bust Down Cartier" Lil Mosey 13M
"Ransom" Lil Tecca 291M
"Death Note" (featuring Lil Skies and Craig Xen) Gnar 18M
"Stop Snitchin Remix" (featuring DaBaby) YG 26M
"Shotta Flow Remix" (featuring Blueface) NLE Choppa 189M
"Bussdown" (featuring Offset) Blueface 39M
"Green Light" Lil Durk 15M
"Out of Luck" Lil Tecca 27M
"Camelot" NLE Choppa 155M
"Snake Skin" Trippie Redd 12M
"Bandit" (featuring NBA YoungBoy) Juice Wrld 259M
"Nuketown" (featuring Juice Wrld) Ski Mask the Slump God 37M
"Let Her Go" The Kid Laroi 26M
"Mistakes" TheHxliday 4.3M
"Whats Poppin" Jack Harlow 2020 117M
"Diva" (featuring Lil Tecca) The Kid Laroi 44M
"IDK Lil Tecca 7.1M
"Thief in the Night" Rod Wave 27M
"Godzilla" (featuring Juice Wrld) Eminem 311M
"Far from You" Rich the Kid 5.2M
"Blueberry Faygo" Lil Mosey 184M
"AI Nash" NBA YoungBoy 29M
"Save Me" TheHxliday 5M
"Tell Me U Luv Me" (featuring Trippie Redd) Juice Wrld 30M
"Shotta Flow 5" NLE Choppa 58M
"21" Polo G 43M
"3 Headed Goat" (featuring Lil Baby & Polo G) Lil Durk 31M
"Tell Me Why" The Kid Laroi 11M
"Burn the Hoods" Ski Mask the Slump God 7.2M
"Lemonade"[24] (featuring Gunna, Nav and Don Toliver) Internet Money 135M
"Gifted" (featuring Roddy Ricch) Cordae 7M
"Baby" Blueface 7.3M
"On God" Mulatto 2.9M
"Dolly" (featuring Lil Uzi Vert) Lil Tecca 13M
"Revenge" $not 7.8M
"Mean" (featuring Flo Milli) 4.9M
"So Done" The Kid Laroi 16M
"Lost Ones" Daniyel 2M
"What To Do!" Danny Towers 1.5M
"Coco" (featuring DaBaby) 24kGoldn 7.1M
"Gnat" Eminem 56M
"Bad Boy" (featuring Young Thug) Juice Wrld 2021 34M
"Kanye Krazy" Lil Durk 13M
"GNF (OKOKOK)" Polo G 16M
"Calabasas" (featuring $not) SSGKobe 4M
"Whipski" (featuring Lil Skies) $not 6M
"Knock Knock" SoFaygo 10M
"His & Hers" (featuring Don Toliver, Lil Uzi Vert and Gunna) Internet Money 10M
"Tell Em" (featuring $not) Cochise 3.5M
"House Party" DCG Shun & DCG Bsavv 898K

References[edit]

  1. ^ a b "About Lyrical Lemonade". YouTube.
  2. ^ Skeleton, Eric (July 18, 2019). "Inside Cole Bennett's Lyrical Lemonade Empire". Complex. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  3. ^ Lyrical Lemonade (September 18, 2016). "Smokepurpp & Lil Pump: The Lyrical Lemonade Interview". Retrieved August 31, 2019 – via YouTube.
  4. ^ "American single certifications - Lil Xan - Betrayed". Recording Industry Association of America. Archived from the original on 2019-06-26. Retrieved 2019-08-31.
  5. ^ "Juice WRLD Unveils Cole Bennett-Directed Video for "Lucid Dreams"". PigeonsandPlanes. Archived from the original on June 12, 2018. Retrieved August 31, 2019.
  6. ^ Trust, Gary (October 1, 2018). "Maroon 5 & Cardi B's 'Girls Like You' Holds Atop Hot 100, Juice WRLD's 'Lucid Dreams' Lifts to No. 2". Billboard. Archived from the original on October 1, 2018. Retrieved August 31, 2019.
  7. ^ Saponara, Michael. "J.I.D. & J. Cole Get Animated in New 'Off Deez' Video: Watch". Billboard (magazine). Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  8. ^ Clark, Trent (September 18, 2018). "Wiz Khalifa & Lil Skies Smoke Out Grocers In "Fr Fr" Video". HipHopDX. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  9. ^ Armstrong, Megan (January 18, 2019). "YNW Melly Recruits Kanye West For Robot-Driven 'Mixed Personalities' Video: Watch". Billboard. Archived from the original on April 7, 2020. Retrieved April 7, 2020.
  10. ^ Eustice, Kyle (March 7, 2020). "Eminem Announces Cole Bennett-Directed 'Godzilla' Video". HipHopDX. Archived from the original on March 10, 2020. Retrieved March 9, 2020.
  11. ^ Okon, Wongo (March 9, 2020). "Eminem Breathes Fire, Shoots A Bazooka, And Generally Wilds Out In His 'Godzilla' Video". Uproxx. Retrieved April 7, 2020.
  12. ^ Mench, Chris; Hill, Tia; Abad, Russel; Morel Jr., Jacques (March 9, 2020). "Eminem Links With Lyrical Lemonade's Cole Bennett For His "Godzilla" Video". Genius. Archived from the original on April 7, 2020. Retrieved April 7, 2020.
  13. ^ "Eminem Gets Knocked Out by Mike Tyson in New 'Godzilla' Music Video — and Honors Juice WRLD". PEOPLE.com. Archived from the original on March 12, 2020. Retrieved March 14, 2020.
  14. ^ Powell, Jon (2020-12-18). "Eminem drops wacky new video for "Gnat"". REVOLT. Retrieved 2020-12-24.
  15. ^ "The Impact Of Cole Bennett". Genius. August 30, 2019. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  16. ^ "Lil Pump - "D Rose" - A new music video directed by Cole Bennett". Splice Today. February 27, 2019. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  17. ^ "Framework: The Making Of Lil Tecca's "Ransom" Video With Cole Bennett". Genius. August 29, 2019. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  18. ^ "20 Pitchfork Staffers on Their Favorite Music Videos of the 2010s". Pitchfork. October 25, 2019. Archived from the original on October 29, 2019. Retrieved October 29, 2019.
  19. ^ "'Lyrical Lemonade' taking over global music scene while honoring Chicago roots". Fox 32 News Chicago. April 10, 2019. Archived from the original on July 30, 2019. Retrieved August 31, 2019.
  20. ^ https://www.instagram.com/p/B7o985VBA4Z/
  21. ^ https://www.instagram.com/p/B_ajAY_BFER/
  22. ^ Mease, Sarah (July 4, 2019). "Everything You Need to Know About the Videographer Cole Bennett". Study Breaks. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  23. ^ https://www.youtube.com/user/GooodLifeFilms/videos
  24. ^ Findlay, Mitch (August 11, 2020). "Gunna, Nav, & Don Tolliver Are Dropping A Single Friday". HotNewHipHop. Retrieved August 12, 2020.