|Product type||Oral hygiene|
Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of the founder, William Colgate.
In 1992, Colgate established its first factory in India to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in the world. Colgate products are marketed in China using the transcription 高露洁 (Pinyin: Gāolùjié), which means "high-quality cleaning gel". As of 2002, Colgate occupied 20% of the market share for toothpastes in China.
- "Colgate-Palmolive Company History: Creating Bright Smiles for 200 Years". colgate.com.
- "高露洁 (Colgate)". Baidu. 2013-03-17.
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