Colgate (toothpaste)

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Colgate (logo).png
Product type Oral hygiene
Owner Colgate-Palmolive
Country United States
Introduced 1873; 143 years ago (1873)
Markets Worldwide

Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of the founder, William Colgate.


1915 magazine ad

Colgate was the first toothpaste in a collapsible tube, introduced in 1896 in New York City. It had been sold in glass jars since 1873.[1]

It has been in Singapore since the 1920s. It is in Nepal and India, with manufacturing units based in India and exported to Nepal.

In 1992, Colgate established its first factory in India to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in the world.[citation needed] Colgate products are marketed in China using the transcription 高露洁 (Pinyin: Gāolùjié), which means "high-quality cleaning gel".[citation needed] As of 2002, Colgate occupied 20% of the market share for toothpastes in China.[2]

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