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Colors Bangla

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Colors Bangla
Logo used since 10 April 2016
CountryIndia
Broadcast area
  • India
  • Bangladesh
  • North America
HeadquartersKolkata, West Bengal, India
Programming
LanguageBengali
Ownership
OwnerJioStar
Sister channels
List
History
Launched
  • 15 April 2000; 26 years ago (2000-04-15) (as ETV Bangla)
  • 12 April 2015; 11 years ago (2015-04-12) (as Colors Bangla)
ReplacedETV Bangla (2000–2015)
Links
Websitewww.colorsbangla.com

Colors Bangla, previously known as ETV Bangla, is an Indian Bengali-language general entertainment pay television channel owned by JioStar and part of the Colors brand.[1] It was originally launched in 2000 as ETV Bangla, owned by the Hyderabad-based ETV Network. The channel was later sold to TV18 and was rebranded under the Colors moniker on 12 April 2015.[2]

History

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In order to compete with Bangladesh's ATN Bangla, which was gaining popularity in West Bengal, both Zee Telefilms and Eenadu-owned ETV Network planned to launch Bengali-language regional channels. Eenadu originally planned to launch its Bengali GEC before October 1999 as "Gitanjali" featuring a mix of entertainment and news programming.[3] It was eventually launched on 15 April 2000 as ETV Bangla,[4] and immediately grew to become the leading television channel among West Bengal audiences.[5] ETV Bangla became available to audiences in the United States via DirecTV in May 2005.[6] In May 2010, ETV Bangla collaborated with Anjan Dutt and Kaushik Ganguly for twelve telefilms under the newly launched ETV Bangla Movies.[7]

In July 2011, Multi-Screen Media, the owners of Sony channels in India, was initially set to buy Eenadu's regional television channels, including ETV Bangla, in a INR 2,250-2,400 crore deal.[8] However, the channels were announced to be sold to Network18 following a Broadcast Board of Directors meeting on 3 January 2012.[9] ETV Bangla came under 50% ownership by TV18 as a result,[10] and was eventually fully acquired after the finalization of the deal in January 2014, while retaining the 'ETV' branding.[11] Its news counterpart, ETV News Bangla, was launched on 10 March 2014.[12] On 22 April 2014, Sujay Raghavan was appointed head of ETV Bangla, along with ETV Odia.[13]

ETV Bangla was rebranded under the Colors moniker on 12 April 2015.[14][15] Its high-definition counterpart was launched in May 2016.[16][17] The channel aired the Filmfare Awards East 2017.[18] The last remaining 'ETV' branded Bengali channel, ETV News Bangla, was rebranded as News18 Bangla in March 2018.[19] Viacom18 announced on 6 April 2021 that Sagnik Ghosh was appointed as the business head of Colors Bangla, replacing Rahul Chakravarti who had helped the channel's growth to become the third most watched Bengali GEC from India.[20] On 30 August 2021, on account of Janmashtami, Colors Bangla rebranded its motion graphics and channel interface, introducing a new tagline, "Notun Shopner Rong".[citation needed] In November 2024, Vivek Modi was appointed to lead Colors Bangla.[21]

Programming

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Original programming

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Title Premiere date Last aired
Binni Dhaner Khoi 31 August 2009 16 March 2013
Byomkesh 20 November 2014 14 November 2015
Shubho Drishti 1 January 2018 12 January 2019
Jaahanara 30 August 2019
Nishir Daak 3 December 2018 21 March 2020
Chirodini Ami Je Tomar 29 July 2019 21 March 2020
Dutta and Bouma 30 August 2021 23 January 2022
Mon Mane Na 5 June 2022
Sona Roder Gaan 24 January 2022 27 November 2022
Tumpa Autowali 16 May 2022 31 March 2024
Tumii Je Amar Maa 6 June 2022 4 February 2024
Indrani 18 July 2022 9 April 2023
Nayika No.1 6 March 2023 2 December 2023

Acquired progrmaming

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Reality shows

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Sister channel

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Colors Bangla Cinema

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Colors Bangla Cinema is an Indian pay television movie channel broadcasting in Bengali language owned by Viacom18. It was launched in February 2019.[22]

References

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  1. ^ "Colors to take over ETV Bangla". The Times of India. 21 September 2012. Archived from the original on 31 August 2018. Retrieved 21 September 2012.
  2. ^ "ETV re-branding to Colors". Best Media Info. 4 March 2015. Archived from the original on 28 September 2021. Retrieved 23 June 2022.
  3. ^ Sud, Surinder (12 July 1999). "Jute Production Prospects Bleak". Business Standard. Retrieved 20 May 2026.
  4. ^ "I.Venkat, Director, Eenadu Group". Exchange4Media. 19 June 2002. Retrieved 20 May 2026.
  5. ^ "ETV Bangla emerges as market leader in West Bengal". Exchange4Media. 15 July 2005. Retrieved 20 May 2026.
  6. ^ "ETV launches Telugu, Bengali & Gujarati channels in the US". Afaqs!. 3 May 2005. Retrieved 20 May 2026.
  7. ^ Roy, Priyanka (17 May 2010). "Dozen drama". The Telegraph. Retrieved 20 May 2026.
  8. ^ Varada Bhat; Arijit Barman (15 July 2011). "Sony set to buy ETV's channels". Business Standard. Retrieved 20 May 2026.
  9. ^ "N18 & TV18 to acquire ETV channels; RIL to fund deal". Exchange4Media. 4 January 2012. Retrieved 20 May 2026.
  10. ^ "Viacom to buy TV18's residual stake in ETV's regional play". Business Standard. 12 March 2013. Retrieved 20 May 2026.
  11. ^ Hasan, Abid (23 January 2014). "TV18 shells out Rs 2,053 cr for complete acquisition of ETV channels". Exchange4Media. Retrieved 20 May 2026.
  12. ^ "ETV News Kannada channel hits the airwaves". Exchange4Media. 22 March 2014. Retrieved 20 May 2026.
  13. ^ "Sujay Raghavan Kutty to head of ETV Bangla & Oriya". Best Media Info. 22 April 2014. Retrieved 20 May 2026.
  14. ^ Dina, Arzoo (4 March 2015). "Viacom 18 extends Colors branding to regional ETV channels". Mint. Retrieved 10 June 2023.
  15. ^ "Enter, Colors Bangla". The Telegraph. 9 April 2015. Retrieved 20 May 2026.
  16. ^ "Viacom18 launches three new HD channels, Colors Kannada HD, Colors Marathi HD, and Colors Bangla HD". Afaqs!. 5 May 2016. Retrieved 20 May 2026.
  17. ^ "Viacom18 launches HD feed of its regional GECs in Kannada, Marathi and Bangla". Medianews4u. 5 May 2016. Retrieved 20 May 2026.
  18. ^ "Full coverage: Jio Filmfare Awards East 2017". The Times of India. Archived from the original on 7 March 2017. Retrieved 27 February 2017.
  19. ^ "News18 completes rebranding, renames ETV channels". Best Media Info. 20 March 2018. Retrieved 20 May 2026.
  20. ^ "Viacom18 appoints Sagnik Ghosh as Business Head of Colors Bangla". Exchange4Media. 6 April 2021. Retrieved 20 May 2026.
  21. ^ "Vivek Modi to lead Colors Bangla and Bengali Movie Channels". Adgully. 16 November 2024. Retrieved 20 May 2026.
  22. ^ "Colors Bangla Cinema".
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