Colors TV

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Colors TV
Colors TV logo
Broadcast areaWorldwide
HeadquartersMumbai, Maharashtra, India
Picture format1080i HDTV
(downscaled to 16:9 576i/480i for the SDTV feed)
Sister channels
Launched21 July 2008; 15 years ago (2008-07-21)

Colors TV is an Indian general entertainment pay television channel owned by Viacom18. It was launched on 21 July 2008.[1] Its programming consists of family dramas, comedies, fantasy shows, youth-oriented reality shows, shows on crime, and television films.[2]


It was launched on 21 July 2008 by Viacom18 under then chief executive officer, Rajesh Kamat.[3]


Over the years, series like Sasural Simar Ka, Balika Vadhu, Uttaran, Bigg Boss, Fear Factor: Khatron Ke Khiladi, Udaariyaan and Naagin helped the channel to pass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).[4][5]



On 21 January 2010, Colors became available on Dish Network in the United States, Canada, and Mexico, where it is called Aapka Colors (Your Colors) that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV.[6][7] Amitabh Bachchan served as brand ambassador for the UK and USA launches.[8]

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[9][10] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package.[11][12] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[13] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[14] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.[15] On 18 August 2017, this decision was later reversed, and Colors left Freeview and became a pay channel again.[16][17][18][19]

Golden Petal Awards[edit]

Golden Petal Awards is an award function to honour personalities and reward them for contributing to Colors TV. It was also broadcast on the channel itself.[20][21]

Sister Channel[edit]

Colors Rishtey[edit]

Colors Rishtey is an Indian pay general entertainment television channel that mainly broadcasts re-runs of programming from Colors TV and also airs shows from NDTV Imagine & DD National. International Feeds Of ‘Colors Rishtey’ Also Air Dubbed Shows And Regional Shows. Programs of Pakistani channels have been aired, such as Humsafar.[22] Rishtey rebroadcasts series from many other channels as well.[23] The channel started original production of its shows as well. Produced by BBC Media Action, Navrangi Re! is the channel's first original programming.[24] On 1 March 2019, the channel was rebranded as Colors Rishtey.[25] In 2016, Viacom18 launched a Nick programming block named "Nick Hour India" on Colors Rishtey India.[26]


  1. ^ "Raj Nayak is new CEO of Colors". 18 April 2011. Archived from the original on 10 February 2018. Retrieved 9 May 2020.
  2. ^ "Colors TV Website: Colors TV Shows, Colors Videos, Photos, News, Live Colors TV". ColorsTv. Archived from the original on 6 June 2012. Retrieved 5 May 2020.
  3. ^ Singh, Gurbir. "Colors Gets A New Nayak". BW Businessworld. Retrieved 9 May 2020.
  4. ^ "How 'Colors' jumped into the top league". Rediff. Archived from the original on 27 July 2009. Retrieved 9 May 2020.
  5. ^ "TV channel Colors touches a new high". News18. 14 March 2009. Retrieved 9 May 2020.
  6. ^ "Colors to launch on U.S.' Dish Network; UK next". 3 December 2009. Archived from the original on 30 March 2012.
  7. ^ "Viacom18's AAPKA COLORS Launches in the United States". Dish. Retrieved 9 May 2020.
  8. ^ "Colors ropes in Big B to endorse UK/USA launch". 14 January 2010. Archived from the original on 8 March 2012.
  9. ^ "Colors to launch on Monday on Sky Digital". 19 January 2010. Archived from the original on 8 March 2012.
  10. ^ "Channel profile: Colors TV". Sky Media. Archived from the original on 23 July 2019. Retrieved 9 May 2020.
  11. ^ "EXCLUSIVE: Colors to replace 9XM on Sky". Biz Asia. 9 December 2009. Archived from the original on 9 September 2011. Retrieved 5 May 2020.
  12. ^ "EXCLUSIVE: Colors joins VIEWASIA package". 5 January 2010. Archived from the original on 8 March 2012.
  13. ^ "EXCLUSIVE: Date confirmed for Colors encryption". 7 April 2010. Archived from the original on 8 March 2012.
  14. ^ "Colors & Sunrise Radio launch on Virgin Media". 29 March 2011. Archived from the original on 8 March 2012.
  15. ^ "Colors goes free-to-air on Sky Digital in UK". 2 September 2013. Archived from the original on 10 September 2016.
  16. ^ "Colors & Rishtey leave Freeview in UK". Retrieved 30 April 2023.
  17. ^ "Rishtey and Colors HD go behind the paywall − Astra 2". Retrieved 30 April 2023.
  18. ^ "Rishtey and Colors HD go behind the paywall of Sky - a516digital". Archived from the original on 20 August 2017. Retrieved 30 April 2023.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  19. ^ "Change Log - KingOfSat". Retrieved 30 April 2023.
  20. ^ "Colors Golden Petal Awards 2017 Winners: Complete list of winners". The Times of India. Retrieved 26 April 2021.
  21. ^ Goswami, Parismita (10 February 2019). "Golden Petal Awards 2019: Naagin 3, Mahir, Aarohi & others nominated; here's how to vote". Retrieved 25 August 2023.
  22. ^ Raj Baddhan (25 February 2013). "Hum TV drama 'Humsafar' to air on Rishtey". biz Asia. Media 247. Archived from the original on 16 May 2013. Retrieved 5 June 2013.
  23. ^ "Rishtey rebrands in Europe; launches in Asia". BizAsia. 14 September 2015. Archived from the original on 4 March 2016. Retrieved 30 December 2015.
  24. ^ ANI (20 December 2018). "Social impact show 'Navrangi Re!' will be Rishtey's first original production". Business Standard India. Retrieved 10 February 2019.
  25. ^ Bureau, Adgully. "Rishtey Cineplex and Rishtey get rechristened as 'COLORS CINEPLEX' & 'COLORS RISHTEY'".
  26. ^ ""Nick Hour" on Rishtey". 30 March 2016. Archived from the original on 14 December 2017. Retrieved 13 December 2017.

External links[edit]