ComRes

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ComRes Ltd
Private limited company
Industry Market research
Opinion polling
Founded 2003
Founders Andrew Hawkins
Headquarters London, United Kingdom
Area served
Worldwide
Website comresglobal.com

ComRes is a market research consultancy headquartered in London, UK and operating internationally. Established in 2003 as Communicate Research Ltd, ComRes was a founding member of the British Polling Council in 2004, and is one of the UK's best known polling companies.[1][2]

The company is prominent in the British media through its regular voting intention polls for ITV News, the Daily Mail, and for its surveys of legislators in Westminster and Brussels.[3][4][5] Other media outlets such as The Independent, the BBC, and Sky News also commission ComRes research.[6][7]

It has offices in Westminster and Brussels, and works with clients across business, government, and the voluntary sector.[8]

History[edit]

Founded by current Chairman Andrew Hawkins in 2003, ComRes originally focused on research in the political sphere. In 2010, it was named Pollster of the Year at the Public Affairs Awards.[9]

In recent years, the business has expanded to develop expertise in a wider range of sectors, including financial services, education, healthcare, transport, and the voluntary sector.[10][11][12][13][14]

It won the Market Research Society's Public Policy & Social Research Award in 2014, for its research on behalf of the Grantham Research Institute on Climate Change and the Environment.[15]

Methodology[edit]

ComRes uses a range of methodologies to conduct quantitative and qualitative research. These include telephone, face-to-face, and online surveys, focus groups, consultations, and social media monitoring.[16]

As a registered market research agency, ComRes is exempt from the UK's Telephone Preference Service, and can therefore conduct computer-assisted telephone interviewing (CATI) across the country.[17] It continues to conduct its national voting intention surveys via this methodology.[18]

The company also provides data analytics such as market segmentation, regression analysis, MaxDiff, and conjoint analysis.[19]

Poll Archive[edit]

The company makes freely available its political voting intention polls on its website along with results from regular surveys.[20]

Awards[edit]

Awards
MRS Awards 2014: Public Policy/Social Research Winner
MRS Awards 2014: Best Agency with a turnover under £20 million Finalist
Public Affairs Awards: Pollster of the Year (2010) Winner

See also[edit]

References[edit]

  1. ^ "(BPC) - Officers / Members". British Polling Council. Retrieved 2015-07-08. 
  2. ^ "Breathe easy Brussels, UK will stay in EU". Politico. Retrieved 2016-05-11. 
  3. ^ "ITV News ComRes subpage". ITV News. Retrieved 2016-05-11. 
  4. ^ "In Camp Leads ahead of Britain's EU Referendum". Daily Mail. Retrieved 2016-05-11. 
  5. ^ "Policy Maker Research". ComRes. Retrieved 2016-05-11. 
  6. ^ "Tories take 14-point lead over Labour Party in latest ComRes poll". The Independent. 2016-02-13. Retrieved 2016-05-11. 
  7. ^ "Newsround survey reveals majority of 10 to 12 year-olds are on social media". 2016-02-09. Retrieved 2016-05-11. 
  8. ^ "Corporate Reputation". ComRes. Retrieved 2016-05-11. 
  9. ^ "London Chamber of Commerce Press Release". London Chamber of Commerce. 2011-03-24. Retrieved 2016-05-11. 
  10. ^ "Financial Services". ComRes. Retrieved 2016-05-11. 
  11. ^ "Education". ComRes. Retrieved 2016-05-11. 
  12. ^ "Health". ComRes. Retrieved 2016-05-11. 
  13. ^ "Transport". ComRes. Retrieved 2016-05-11. 
  14. ^ "Transport". ComRes. Retrieved 2016-05-11. 
  15. ^ "MRS Awards". Market Research Society. Retrieved 2016-05-11. 
  16. ^ "ComRes Research Tools". ComRes. Retrieved 2016-05-11. 
  17. ^ "Will registering on the TPS stop market research calls?". Telephone Preference Service. Retrieved 2016-05-11. 
  18. ^ "How do the ITV News/ComRes polls reach their results?". ITV News. 2016-04-16. Retrieved 2016-05-11. 
  19. ^ "Advanced Analytics". ComRes. Retrieved 2016-05-11. 
  20. ^ "Published Polls". ComRes. Retrieved 2015-07-08. 

External links[edit]