Comedy Central Records was founded in 2002 by producer Jack Vaughn whom along with Comedy Central had hopes to revive the comedy album.
Attitudes to stand-up began to change in 2002 when the channel released an uncensored CD of the network's program "Crank Yankers," which features various human-like puppets making off-color crank calls to one another. The CD ended up selling more than 80,000 copies, turning a nice profit for the network—and started network management thinking about signing their talent to record deals. Since 2002, Comedy Central Records has gradually increased the number of releases to about 10 a year. The low number limits risk. "We make money on 80% to 90% of our releases," Mr. Vaughn says, noting that most new releases in the music industry lose money. The label's biggest hit so far is Dane Cook's "Retaliation," which opened at No. 4 on the Billboard Top 200, the best comedy debut since Steve Martin's "A Wild and Crazy Guy" in 1978. The album has since gone platinum with total sales of nearly 650,000, according to SoundScan.