Commando (company)

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Commando LLC
FormerlyHer Look Enterprises LLC
Company typePrivate
IndustryClothing
Founded2003
FounderKerry O'Brien
HeadquartersSouth Burlington, Vermont
Area served
International
ProductsUndergarments
Number of employees
50

Commando is an American underwear company based in Vermont. Founder Kerry O'Brien pioneered "raw cut" undergarments with no seams, elastic or trim on the edges.[1] Commando is reportedly more present at red carpet events[2] such as the Academy Awards and New York Fashion Week than any other underwear brand.[3] The undergarments appear at over 30 New York Fashion Week shows per season.[4]

History[edit]

Kerry O'Brien, former senior vice president for Weber Shandwick, initially founded the company in 2003 when she launched Takeouts, a line of removable bra inserts packaged in Chinese-food-type containers.[5][3][6] In 2005, O'Brien introduced her line of "raw cut" undergarments called Commando, named after the phrase "going commando." After the line's launch, it received attention from fashion designers around the country and the company was later renamed Commando.[1]

Initially, O'Brien sold her line to retailers door to door. In the first year of operations, more than 500 stores sold Commando[3] and the company reached $1 million in sales.[7]

O'Brien designs undergarments that do not show under clothing and are made without elastic.[8][9] Her elastic-free waistband[8][10] and weighted slip are patented.[4][11] Commando undergarments led to O'Brien's nomination to serve on the Council of Fashion Designers of America.[5][12]

Overview[edit]

Commando products are made with microfiber,[13][14] seamless,[7] and are raw cut. They are sold online[5] as well as in 1,200 department stores including Bloomingdale's, Neiman Marcus, Nordstrom and Saks Fifth Avenue.[4][13][9] Commando is considered to have a wide celebrity following and has been worn by public figures such as Rihanna, Jennifer Lopez, Jessica Alba, Emily Blunt, Emma Watson, Kim Kardashian, Kristen Stewart and Jennifer Lawrence.[15][16] Fashion stylists and fashion labels that use the brand include Brad Goreski, Prabal Gurung, Lela Rose, Milly, Monique Lhuillier, Tracy Reese, Rodarte and Nicole Miller.[15][17][14]

References[edit]

  1. ^ a b Will Lindner (November 2013). "Lingerie that hasn't stayed hidden". Business People-Vermont. Retrieved May 18, 2016.
  2. ^ Elyssa Goodman (February 26, 2016). "The Underwear Every Celebrity Wears on the Red Carpet". Who What Wear. Archived from the original on May 22, 2016. Retrieved May 18, 2016.
  3. ^ a b c Caroline Tell (February 20, 2015). "What Lies Beneath That Oscars Outfit?". The New York Times. Retrieved May 18, 2016.
  4. ^ a b c Lynn Monty (May 1, 2014). "Who says undergarments need to tug and bind?". Burlington Free Press. Retrieved May 18, 2016.
  5. ^ a b c Kim MacQueen (September 5, 2012). "For One Vermont Company, "Going Commando" Means Success". Seven Days. Retrieved May 18, 2016.
  6. ^ Hayley Kaufman (July 16, 2009). "Under achiever". Boston.com. Retrieved May 18, 2016.
  7. ^ a b Amanda Robb. "The Rewards of Going Commando". More. Archived from the original on April 5, 2016. Retrieved May 18, 2016.
  8. ^ a b Jamie Feldman (September 24, 2014). "From Finance To Fashion Week, One Woman's Path In Pursuit Of Good Underwear". Huffington Post. Retrieved May 18, 2016.
  9. ^ a b Taylor Mallory (May 20, 2013). "Kerry O'Brien - Founder, Her Look Enterprises". Little Pink Book. Retrieved May 18, 2016.
  10. ^ Mosha Lundstrom Halbert (April 24, 2015). "Commando: The Hosiery That's Shaping Celebrities". Footwear News. Retrieved May 18, 2016.
  11. ^ "Patents by Inventor Kerry K. O'Brien". Justia. Retrieved May 18, 2016.
  12. ^ Aria Hughes (May 20, 2015). "Commando Marks 10 Years". WWD. Retrieved May 18, 2016.
  13. ^ a b Gina Bullard (May 12, 2014). "Lingerie built for style and comfort". WCAX. Retrieved May 18, 2016.
  14. ^ a b Julie Ma (September 4, 2013). "The Underwear Hiding Under Fashion Week Outfits". NY Magazine. Retrieved May 18, 2016.
  15. ^ a b Dena Silver (February 13, 2015). "Intimates Appeal: Meet Commando's Kerry O'Brien". Fashion Week Daily. Retrieved May 18, 2016.
  16. ^ Sarah Wailak (February 26, 2015). "6 Stars Who Went Commando on the Red Carpet". Popsugar. Retrieved May 18, 2016.
  17. ^ Hayley Phelan (February 12, 2015). "Go Commando: The Secret Weapon Behind NYFW's Best Looks". Elle. Retrieved May 18, 2016.

External links[edit]

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