The first online website to offer a comments section was Open Diary, which added reader comments shortly after its launch in October 1998. Readers of blog posts on the site were able to post public or private comments to the blog authors directly on the page. The history of comment sections on news articles started in 1998 with The Rocky Mountain News, they were one of the first newspapers to add online same page comments.
While today comment sections are common, at first newspapers were hesitant to add them. In the late 2000s Comments sections were rapidly added to news sites, between 2007 and 2008 there was a 42% growth in the number of top circulating news sites with comments sections. In 2008 75% of the top 100 most circulated newspapers had comments sections. In 2010 The American Journalism Review stated that news sites should not have anonymous comments sections. Following that statement Reuters, ESPN, The Huffington Post, Popular Science, Sporting News, and USA Today either made comments gated or removed them.
The following are examples of some news websites that have disabled comments:
- Vice Media closed its comment section in 2016. On closing, they noted "we had to ban countless commenters over the years for threatening our writers and subjects, doxxing private citizens, and engaging in hate speech against pretty much every group imaginable."
- NPR closed its comment section in 2016. One of the stated reasons for this was that "commenters were behaving inappropriately and harassing other commenters".
- IMDB closed its comment section (the discussion boards, not the user reviews section) in 2017. On closing, one journalist noted that the comments section on that website was "notoriously known for hosting some of the most pointless and hateful commentary around".
There are two types of comment sections, gated and non-gated. Gated comments sections require users to give the website some information before they can post a comment. Many news websites such as The New York Times and most social media websites are gated, as users have to log in and post under a username that identifies them.
Non-gated comment sections don’t require users to provide information before posting. This lack of a barrier to entry can allow more people to post and potentially lead to a discussion with more viewpoints covered. This anonymity, however, is believed by some to lead to uncivil behavior and a higher likelihood of seeing or experiencing verbal aggression in the comments. In response to this, both the Illinois and New York State senates have considered bills to limit non-gated comment sections. The Illinois bill would have incentivized websites to gate their comments requiring users to provide their real name, a home address and a confirmed IP address. The New York Bill would have made websites remove anonymous commenting.
Toxic comments and moderation
Toxic comments refer to rude, disrespectful, or unreasonable comments that are likely to make one leave a discussion.
If a comment section is moderated it is typically done in any one of the three ways: post-moderation, pre-moderation, or through a flagging system. Comments that are post-moderated are checked after they’ve been posted. Pre-moderated comments are checked before they are made publicly visible. Comments that are moderated with a flagging system can be marked or ‘flagged’ by other users for official website moderators to look at.
In September 2017, Disqus, a company that provides a comment-hosting services, analysed over 92 million comments written by 2 million people over 16 months, on about 7,000 forums that used its service, and concluded that 25% of all commenters made at least one toxic comment. The study was carried out using Google's Perspective API. In the United States, the time of the day at which maximum proportion of comments were toxic, was 3 am. However, Engadget denounced the underlying API bringing attention to its discriminatory classifications - phrases like "I am a gay black woman" were scored as 87% toxic. It described the algorithm as "sexist, racist and ableist".
Good moderation of news websites is expensive. However, most news sites do moderate. Studies of newspaper website and blog comments have shown incivility to be present in as many as 25% of comments.
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- WAN-IFRA (2016). The 2016 Global Report on Online Commenting. http://www.wan-ifra.org/reports/2016/10/06/the-2016-global-report-on-online-commenting
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