Commercial Alert

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Commercial Alert is a project of Public Citizen, a consumer advocacy non-profit organization. Commercial Alert opposes advertising to children and the commercialization of culture, education, and government. It works on issues such as commercialism, consumerism, product placement, native advertising, advertising in schools, ad-creep, and privacy. It works to reduce the negative impacts of advertising on public health, such as obesity. It was co-founded in 1999 by prominent consumer advocate Ralph Nader.

The mission of Commercial Alert is "to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy".

In 2001, it complained to the Federal Trade Commission that Internet search engines were failing to unambiguously label paid results as advertising.[1][2][3]

In 2005, the Federal Trade Commission rejected a request by Commercial Alert to identify product placement in television programs as advertising.[4]

In 2007, Commercial Alert criticized Jack Daniels sponsorship of the television series Mad Men.[5]


  1. ^ Kopytoff, Verne (June 29, 2002). "Sites told to 'fess up / Search results often advertisers". San Francisco Chronicle. Retrieved 7 March 2010.
  2. ^ Associated Press (July 16, 2001). "Search engines accused of deceptive advertising". USA Today. Retrieved 7 March 2010.
  3. ^ Salkever, Alex (August 6, 2001). "The Search Engines' Little Secret". Business Week. Retrieved 7 March 2010.
  4. ^ Mayer, Caroline E. (February 11, 2005). "FTC Rejects Ad Labeling on TV". Washington Post. pp. E04. Retrieved 7 March 2010.
  5. ^ Schiller, Gail (June 21, 2007). "Watchdog irked by booze-sex link on TV drama". Reuters/Hollywood Reporter. Retrieved 7 March 2010.

External links[edit]

Commercial Alert