Compare Group

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Compare Group logo.png
Type of businessPrivately held
Type of site
Price comparison service
Available inFrench, Dutch, Finnish, Flemish
Founded1999 (1999)
HeadquartersZwolle, Netherlands
Founder(s)Ben Kerkhof, Jean-Paul Southout, Tjibbe de Jong
Key peopleBen Kerkhof (CEO), Joris Verwater (CMO), Maarten Janssen (CTO)
Alexa rank302
Launched1999 (Compare Group) is a privately held company which holds four price comparison services in three countries and was founded in the Netherlands in 1999.

History[edit] was founded in 1999 by Ben Kerkhof, Jean Paul Soethout and Tjibbe de Jong and was the first price comparison website in the Netherlands. In 2000, co-founder Ben Kerkhof started, a price comparison website based in Finland. Business was expanded to Belgium in 2002 with the start of and in 2006 acquired Dutch competitor

Early 2015 launched their omni-channel localised price comparison service in which not just products and offers from webshops are compared but also those of the traditional brick and mortar merchants.

Compare Group was founded shortly after the acquisition of in 2006, in order to centralize the management of the different labels. Since the founding of the Compare Group, business was expanded further to France and French-speaking Belgium with the foundation of and in 2009.

Although Compare Group provides some insights in monthly visitor amounts, it does not publish exact visitor numbers. It is known that in 2004 welcomed its 20 millionth visitor since its founding in 1999 and passed the 40 million visitors mark in 2006.[1]

In september 2017 and where the first CSS's in Europe allowed to participate in Google Shopping PLA's after Google was fined with a 2.4 billion euro antitrust fine. [2] [3] [4] [5]

In March 2018 and where the first CSS's in The Netherlands and Belgium to show Amazon results on its websites. [6] [7] [8]

Discontinued projects[edit]

  •, a price comparison website based in the United Kingdom. The website was founded in 2002 and discontinued in 2006.
  •, a website aimed at comparing prices of erotic and adult products which was founded in 2002.[9] It was discontinued as a separate project in 2004 when it was integrated in
  •, a website founded in 2010. focused on offering one special deal which lasted for 24 hours. The website was sold in 2011 to GoldenExperience.[10][11]
  • Check Magazine, a print magazine by,, and Zoover, was introduced in 2008 and wrote mainly about trends and developments in online shopping.[12] Check Magazine was discontinued after three issues due to a lack of subscribers and advertisement revenue.[13][14]
  • July 2014: The shopping cart:’s take on a marketplace was discontinued because of lack of interest and usage by both the merchants and its visitors;
  • January 2015: Early 2015 decided to strengthen the brand name of in the Dutch market. Its brand was conflicting with this so the decision was taken to discontinue this website;[15][16]
  • May 2017: Discontinued


  • 2003: Arbalet - Belgian comparison competitor Arbalet was acquired in 2003. Its activities were incorporated and continued in Arbalet ceased to exist as a separate entity.[17]
  • 2004: - was acquired along with other assets from the bankrupt company Cedron.[18]
  • 2006: - Competing price comparison website was acquired from De Telegraaf in 2006. No details on the acquisition have been disclosed.

Business model[edit]’s business model consists of three main revenue drivers:

  • Lead generation for web shops using a cost per click model.
  • A monthly subscription fee for the traditional brick & mortar merchants.
  • A cost per sale model which provides a percentage of the order value for every order placed on's websites. Although receives the orders, the actual processing of orders is done by web shops. Web shops receive the order value subtracted by’s compensation.[19]
  • In 2014 decided to terminate their marketplace /cost per sale model.[20][21][22]


Consolidated revenue of Compare Group:

Year Revenue (in million €) Growth
2007 4.7
2008 5.0 6.4%
2009 5.4 8%
2010 6.7 24.1%
2011 8.1 20.9%
2012 9.0 11.1%
2013 8.6 11.1%
2014 8.7 11.1%

No figures on profits or losses have been published by Compare Group.


  • 2011: was elected in the top 10 favorite French comparison sites.[23]
  • 2012: won the High Growth Award of its region.[24]
  • 2013: was nominated for the Best Comparison Website Award at the Dutch Thuiswinkel Awards.[25]

External links[edit] - Compare Group's comparison websites:


  1. ^ 40 miljoen bezoekers voor
  2. ^
  3. ^
  4. ^
  5. ^
  6. ^
  7. ^
  8. ^
  9. ^ Nieuwe vergelijkingssite voor erotische producten
  10. ^ verkoopt Superdagdeal aan GoldenExperience
  11. ^ verkoopt site flash sales
  12. ^ Prijsvergelijkers stappen samen in papieren magazine
  13. ^ Vergelijkingssites stappen uit papieren magazine
  14. ^ Consumentenmagazine Check stopt voorlopig
  15. ^
  16. ^
  17. ^ Prijsvergelijkingssite neemt Arbalet over
  18. ^ neemt ook deel boedel Cedron over
  19. ^ met shopping te snel af. This model has been discontinued as of July 2014. [1]
  20. ^
  21. ^
  22. ^
  23. ^ Classement NetObserver® des sites préférés des internautes français
  24. ^ High Growth Awards winnaars 2012 Archived 2013-08-29 at the Wayback Machine
  25. ^ Genomineerden Thuiswinkel Awards XL 2013