Compasso d'Oro

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The logo of the Compasso d'Oro Design Prize, showing a compass to measure the Golden Section

Compasso d'Oro (Italian pronunciation: [komˈpasso ˈdɔːro]; Golden Compass) is the name of an Industrial Design award originated in Italy in 1954 by the La Rinascente company from an original idea of Gio Ponti and Alberto Rosselli. From 1964 it has been hosted exclusively by Associazione per il Disegno Industriale (ADI). It is the first and most recognized award in its field. The prize aims to acknowledge and promote quality in the field of industrial designs made in Italy and is awarded by ADI.

La Rinascente Compasso d'Oro award for the product aesthetics, 3rd edition, Milan 1956. Exhibition of object in contest. Photo by Paolo Monti (Fondo Paolo Monti, BEIC).


The Castiglioni brothers contributed to establish the ADI and the Compasso d’Oro awards. Enzo Mari was president of the ADI from 1976 to 1979. It was the first award of its kind in Europe and soon took on an international dimension and relevance, multiplying the occasions on which the exhibitions of award-winning objects were held in Europe, the United States, Canada and Japan.

The Compasso d′Oro, the oldest industrial design award of Europe and one of the greatest honors of industrial design in the world, had its headquarters set in Hengfeng Creative Square in Ningbo on May 18. From then on, the election of the Compasso d′Oro in the Greater China Group will be made in Ningbo, the only base for the Group.

The Compasso d′Oro was set up in 1954, and now it is the highest honor in the industrial designing circle in Italy, as famous as the first grade international awards like the Red Dot Award. In 2004, the Cultural Heritage Department of Italy issued a law that the winners of the Compasso d'Oro are "national heritage". Over the past 50 years, about 300 designs have been honored by the Award, covering such products as a racing bike, portable sewing machine, desk, sofa, vase, clothes hanger, drawer, clock, desk lamp, telephone, electric fan and coffee machine.

At present the management department of the Compasso d'Oro is Italy Industrial Designing Association, and it is also the members of the International Industrial Designing Committee and the European Designing Bureau. According to the agreement signed with Hengfeng Creative Square, the Association will set up the "Chinese Designing Center of Italy Industrial Designing Association" in Hengfeng Creative Square, as its only headquarters in China. It promises to promote the development of industrial design of Ningbo.[1]

List of Compasso d'Oro Awards[edit]

Year Jury Entries ADI president Winners
1st 1954 Aldo Bassetti, Cesare Brustio, Gio Ponti, Alberto Rosselli, Marco Zanuso 5700 15
2nd 1955 Aldo Bassetti, Cesare Brustio, E. N. Rogers, Alberto Rosselli, Marco Zanuso 1300 12
3rd 1956 Aldo Bassetti, Cesare Brustio, Franco Albini, Pier Giacomo Castiglioni, Alberto Rosselli 1450 Alberto Rosselli (Birth of the ADI) 9
4th 1957 Aldo Bassetti, Cesare Brustio, Franco Albini, Pier Giacomo Castiglioni, Ignazio Gardella 1200 Giulio Castelli 5
5th 1959 Bruno Alfieri, Vico Magistretti, Giulio Minoletti, Augusto Morello, Giovanni Romano 1200 Livio Castiglioni 6
6th 1960 Ludovico Belgiojoso, Vico Magistretti, Augusto Magnaghi, Augusto Morello, Marco Zanuso 800 Franco Albini 10
7th 1962 Giulio Castelli, Franco Momigliano, Augusto Morello, Bruno Munari, Gian Battista Pininfarina Roberto Olivetti 9
8th 1964 Massimo Vignelli, Dante Giacosa, Vittorio Gregotti, Augusto Morello, Bruno Munari, Gino Valle Aldo Basetti 6
9th 1967 Aldo Basetti, Felice Dessi, Gillo Dorfles, Tomás Maldonado, Edoardo Vittoria Marco Zanuso 13
10th 1970 Francesco Mazzucca, Franco Albini, Jean Baudrillard, Achille Castiglioni, Federico Correa, Vittorio Gregotti, Roberto Guiducci, Albe Steiner Anna Castelli Ferrieri 10
11th 1979 Andrea Branzi, Clino Trini Castelli, Massimo Morozzi, Angelo Cortesi, Gillo Dorfles, Augusto Morello, Arthur Pulos, Yuri Soloviev, Nanni Strada 1167 Enzo Mari 39
12th 1981 François Barrè, Cesare De Seta, Martin Kelm, Ugo La Pietra, Pierluigi Spadolini Rodolfo Bonetto 16
13th 1984 Cino Boeri, Douglas Kelley, Antti Nurmesniemi, Giotto Stoppino, Bruno Zevi Giotto Stoppino 11
14th 1987 Angelo Cortesi, Rodolfo Bonetto, Marino Marini, Cara Mc Carty, Philippe Starck Angelo Cortesi 16
15th 1989 Pierliugi Molinari, Fredrik Wildhagen, Hans Wichmann, Cesare Stevan, Tomás Maldonado Pierluigi Molinari 12
16th 1991 Silvio Ceccato, Marcello Inghilesi, Victor Margolin, Pierluigi Molinari, Antti Nurmesniemi, Vito Noto Angelo Cortesi 14
17th 1994 Dante Giacosa, Vittoriano Viganò, Giovanni Anceschi, Paola Antonelli, Uta Brandes, Jacob Gantenbein, Marja Heemskerk, Vittorio Magnago Lampugnani, Marco Migliari, Gianemiglio Monti, Mario Trimarchi, Vito Noto Augusto Morello 13
18th 1998 Achille Castiglioni, Giuseppe De Rita, Marianne Frandsen, Fritz Frenkler, Sadik Karamustafa, Tomás Maldonado, Marco Zanuso Augusto Morello 15
19th 2001 Marie-Laure Jousset, Filippo Alison, François Burkhardt, Omar Calabrese, Francisco Jarauta, Maurizio Morgantini, Erik Spiekermann Giancarlo Iliprandi 17
20th 2004 Tomas Maldonado, Fulya Erdemci, Robert Fitzpatrick, Yutaka Mino, Pietro Petraroia, Richard Sapper, Angela Schönberger, Tomàš Vlček Carlo Forcolini 15
21st 2008 Mario Bellini, Moh-Jin Chew, Lieven Daenens, Carla Di Francesco, Carlo Forcolini, Norbert Linke, Emanuele Pirella, Richard R. Whitaker 12
22nd 2011 Arturo Dell'Acqua Bellavitis, Chantal Clavier Hamaide, Umberto Croppi, Guto Indio Da Costa, Pierre Keller, Cecilie Manz, Clive Roux, Shiling Zheng 22
23rd 2014 Anders Byriel, Vivian Cheng, Giorgio De Ferrari, Stefan Diez, Defne Koz, Mario Gagnon, Paolo Lomazzi, Laura Traldi 23[2]


The award is given as a Compass, the one invented by Adalbert Goeringer in 1893 to measure the Golden Section.

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