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Concentrate Design creates products developed to help pupils concentrate at school. Founded in 2004, the company came to public note when its products were pitched on BBC's Dragons' Den, and won investment from entrepreneur Peter Jones.[not in citation given] It is headquartered in London.
Originally set up using an award from NESTA,[not in citation given] Concentrate Design produces a range of products including: The Bottlecoolerpenholder; a thermally insulating wet-suit style jacket for water bottles, which stores stationery and acts as a reminder for children to drink plenty of water during lessons. The Chairpadbag; a bag that doubles as a padded seat cover, to make hard plastic chairs more comfortable. Other products include the Food for Thought Lunchbox; which encourages children to eat more fruit and the Lunchbox Cooler; a thermally insulating bag that ensures that the contents of a lunchbox stay cool and palatable before eating.
These four products were featured in the TV Pitch, which aired on October 30th, 2007. Some weeks later, the pitch was also parodied on Harry Hill's TV Burp. The company has produced a string of media friendly products that have been featured on a range of TV and Radio shows including Tomorrow's World, Newsround and The Discovery Channel.
These products were designed by Concentrate founder Mark Champkins, who studied at the Royal College of Art.[not in citation given] who also gained acclaim for winning British Inventor of the Year in 2002, for developing self-heating crockery.