Conforama

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Conforama logo
Conforama in Wallisellen, Switzerland

Conforama is Europe's second largest home furnishings retail chain with over 200 stores in France, Spain, Switzerland, Portugal, Luxembourg, Italy and Croatia.[1]

In 2011, it was acquired by the South African company Steinhoff International.[2] In September 2016, it was reported that, Conforama and Casino forged a cooperation agreement.[3]

Conforama in Torcy, France

In April 2017, Conforama signed title sponsorship with France’s Ligue 1. The deal, reportedly worth €10 million a season, started with the 2017-18 season and will run through to the end of 2019-20. LFP’s top league will be now known as Ligue 1 Conforama.[4]

References[edit]

  1. ^ "Steinhoff International Holdings Ltd - A proud history". Steinhoffinternational.com. Retrieved 2015-05-01. 
  2. ^ "Steinhoff International Holdings Ltd - A proud history". Steinhoffinternational.com. Retrieved 2015-05-01. 
  3. ^ "Retailers Casino and Conforama create French purchasing alliance". Reuters. 19 September 2016. Retrieved 2017-10-16. 
  4. ^ "Conforama signs €10m title sponsorship with France's Ligue 1". InsideWorldFootball. 21 April 2017. Retrieved 21 April 2017.