Confusion and diffusion
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Confusion means that each binary digit (bit) of the ciphertext should depend on several parts of the key. Diffusion means that if we change a single bit of the plaintext, then (statistically) one bit out of two of the ciphertext should change, and similarly, if we change one bit of the ciphertext, then approximately one half of the plaintext bits should change.
In Shannon's original definitions, confusion refers to making the relationship between the ciphertext and the symmetric key as complex and involved as possible; diffusion refers to dissipating the statistical structure of plaintext over the bulk of ciphertext. This complexity is generally implemented through a well-defined and repeatable series of substitutions and permutations. Substitution refers the replacement of certain components (usually bits) with other components, following certain rules. Permutation refers to manipulation of the order of bits according to some algorithm. To be effective, any non-uniformity of plaintext bits needs to be redistributed across much larger structures in the ciphertext, making that non-uniformity much harder to detect.
In particular, for a randomly chosen input, if one flips the i-th bit, then the probability that the j-th output bit will change should be one half, for any i and j—this is termed the strict avalanche criterion. More generally, one may require that flipping a fixed set of bits should change each output bit with probability one half.
One aim of confusion is to make it very hard to find the key even if one has a large number of plaintext-ciphertext pairs produced with the same key. Therefore, each bit of the ciphertext should depend on the entire key, and in different ways on different bits of the key. In particular, changing one bit of the key should change the ciphertext completely.
The simplest way to achieve both diffusion and confusion is to use a substitution-permutation network. In these systems, the plaintext and the key often have a very similar role in producing the output, hence the same mechanism ensures both diffusion and confusion.
- Claude E. Shannon, "A Mathematical Theory of Cryptography", Bell System Technical Memo MM 45-110-02, Sept. 1, 1945. 
- Claude E. Shannon, "Communication Theory of Secrecy Systems", Bell System Technical Journal, vol. 28-4, page 656–715, 1949. 
- Wade Trappe and Lawrence C. Washington, Introduction to Cryptography with Coding Theory. Second edition. Pearson Prentice Hall, 2006.
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Encryption is based on two principles: confusion and diffusion. Confusion means that the process drastically changes data from the input to the output. For example, by translating the data through a non-linear table created from the key. We have lots of ways to reverse linear calculations (starting with high school algebra), so the more non-linear it is, the more analysis tools it breaks. Diffusion means that changing a single character of the input will change many characters of the output. Done well, every part of the input affects every part of the output, making analysis much harder. No confusion process is perfect: it always lets through some patterns. Good diffusion scatters those patterns widely through the output, and and if there are several patterns making it through they scramble each other. This makes patterns vastly harder to spot, and vastly increases the amount of data to analyze to break the cipher. AES has both excellent confusion and diffusion. Its confusion look up tables are very non-linear and good at destroying patterns. Its diffusion stage spreads every part of the input to every part of the output: changing one bit of input changes half the output bits on average. Both confusion and diffusion are repeated several times for each input to increase the amount of scrambling. The secret key is mixed in at every stage so that an attacker cannot precalculate what the cipher does. None of this would happen if you used a simple one-stage scramble based on a key. Input patterns would flow straight through to the output. It might look random to the eye but analysis would find obvious patterns and the cipher could be broken