Connected Revolution

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Connected Revolution is a framework regarding the economic and social changes that followed the rapid rise of connective Mobile technologies in the early decades of the 21st century. Like the term Internet of things, connected revolution is a technological, social, and business concept used to explain the Hyperconnectivity of mobile devices to each other and to the cloud. The term is sometimes added upon to describe specific industries, such as the “connected app revolution”[1] or the “connected cars revolution.”[2][3]

Connected revolution can be used to describe the era where an increasing number of companies are writing new APIs (Application Programming Interfaces)[1] in such a way that it coordinates communication across not only connected technologies such as smartphones and tablets, but also automobiles,[4] home appliances,[5] and even clothing.[6] Author and entrepreneur Seth Godin has spoken positively of the connected revolution, and laid out the framework’s six pillars: coordination, trust, permission, exchange of ideas, generosity, and art.[7]

Much like the Industrial Revolution, the market boom surrounding the connected revolution, as well as its products and services, has brought on major changes to how businesses operate within itself and with other companies.[8] Businesses that succeed in keeping up with the rapid changes in connected mobile technology often face advantages in customer acquisition and retention, brand strategy and so on.[9] For example, the film pioneer Kodak filed for bankruptcy in January 2012, as smartphones and photo sharing apps such as Instagram rose in popularity and use.[10][11]

It is also used to describe the social effect on individuals’ preferences and daily habits. Consumers affected by the connected revolution tend to be more informed, extremely vocal, and have higher expectations. At the same time, they often have a lower threshold for brand loyalty and expect immediate gratification and delivery of services.[12] In addition to retail and social media, consumers have leveraged the concept of the connected revolution to share political news such as the Tunisian revolution,[13] and disaster awareness and prevention such as the 2011 Tohoku earthquake and tsunami.[14]

See also[edit]