Consumers International

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Consumers International
Consumers International logo.svg
Founded 1960 (1960)
Type Charity No. 1122155
Focus Consumer protection watchdog
  • London, United Kingdom
Origins Formerly the International Organisation of Consumers Unions
Method Campaigning

Consumers International (CI) is the world federation of consumer groups that serves as the only[citation needed] independent and authoritative[neutrality is disputed] global voice for consumers.[neutrality is disputed] It is based in London, England.

Founded on 1 April 1960, currently with over 220 member organisations in 115 countries around the world, the organisation continues to build a powerful international movement to empower and protect consumers everywhere.

In campaigning for the rights of consumers across the world, CI seeks to hold corporations to account and acts as a global watchdog against any behaviour that threatens, ignores or abuses the principles of consumer protection.

CI is a not-for-profit company limited by guarantee, company number 4337865 and registered charity number 1122155.


The organisation was first established in 1960 as the International Organisation of Consumers Unions (IOCU) by national consumer organisations. The original members recognised that they could build upon their individual strengths by working across national borders. The organisation then rapidly grew and soon became established as the voice of the international consumer movement on issues such as: product and food standards, health and patients’ rights, the environment and sustainable consumption, and the regulation of international trade and public utilities.

The founding of IOCU was initially planned by Elizabeth Schadee, who would later chair the board of the Netherlands' Consumentenbond, and Caspar Brook, who was the first director of the United Kingdom's Consumers' Association.[1] The two proposed an international conference to make plans that consumer product testing organizations worldwide should work more closely together.[1] The United States organization Consumers Union provided US$10,000 at the direction of Colston Warne to help fund the event.[1]

In January 1960, these three organizations sponsored the First International Conference on Consumer Testing in The Hague.[1] Thirty-four people representing seventeen consumer organizations in fourteen countries attended to discuss product testing and founding the International Organization of Consumers Unions as an international organization.[1] Belgium's Association des Consommateurs and the Australian Consumers' Association joined the three conference sponsors as the five founding organizations who would provide representatives for the international organization's initial council.[1]

Consumer Bill of Rights[edit]

On 15 March 1962[2] former US President John F. Kennedy said:

Consumers by definition include us all. They are the largest economic group, affecting and affected by almost every public and private economic decision. Yet they are the only important group… whose views are often not heard.

[relevant? ]

There are eight basic consumer rights which include the rights to:

  • satisfaction of basic needs – to have access to basic, essential goods and services: adequate food, clothing, shelter, health care, education, public utilities, water and sanitation
  • safety – to be protected against products, production processes and services which are hazardous to health or life
  • information – to be given the facts needed to make an informed choice, and to be protected against dishonest or misleading advertising and labelling.
  • choice – to be able to select from a range of products and services, offered at competitive prices with an assurance of satisfactory quality
  • be heard – to have consumer interests represented in the making and execution of government policy, and in the development of products and services.
  • redress – to receive a fair settlement of just claims, including compensation for misrepresentation, shoddy goods or unsatisfactory services.
  • consumer education – to acquire knowledge and skills needed to make informed, confident choices about goods and services, while being aware of basic consumer rights and responsibilities and how to act on them.
  • a healthy environment -to live and work in an environment that is non-threatening to the well being of present and future generations.


CI supports and represents over 220 member organisations in 115 countries around the world.

About two-thirds of member organisations are in developing countries, the other third in industrialised countries.

These members include a wide range of different independent consumer organisations and government organisations. Some independent member organisations are long-established, with hundreds of staff and millions of their own members, whilst others are semi-voluntary associations providing information and advice about basic services in some of the world's poorest countries.

CI also works with and hosts the Transatlantic Consumer Dialogue (TACD) – a forum of US and EU consumer organisations that develops and agrees on joint consumer policy recommendations to the US government and European Union to promote the consumer interest in EU and US policy making – at its office in London.

World Consumer Rights Day[edit]

WCRD's poster at Hanoi
First two chapters of Access to Knowledge for Consumers, a book from the Access to Knowledge campaign of Consumers International

On March 15, 1962 US President John F. Kennedy gave a speech on consumer rights which led to the creation of the Consumer Bill of Rights. Consumer rights activist Anwar Fazal later proposed the observance of a "World Consumer Rights Day" marking that date, and on 15 March 1983 consumer organizations began observing that date as an occasion to promote basic rights of consumers.[3]

World Consumer Rights Day is an annual occasion for celebration and solidarity within the international consumer movement. Participants observe the day by promoting the basic rights of all consumers, demanding that those rights are respected and protected, and protesting about the market abuses and social injustices which undermine them.

World Consumer Rights Day is celebrated on 22 March every year.[4]

Campaigns, projects and key issues[edit]

CI campaigns seek to achieve real changes in government policy and corporate behaviour, whilst raising awareness of consumer rights and responsibilities.

At the end of 2012, CI launched Your rights, our mission, its strategic plan for 2013 to 2015.

The plan includes four key programme areas combining CI’s work on international advocacy and organisational empowerment around a small number of issues.

The four programme areas are:

Financial services[5]
  • Consumers access to safe, fair and competitive financial services
  • Structure and functions of national bodies
  • Fair contracts, charges and practices
  • Information design and disclosure
  • Redress and dispute resolution
  • Stability and safety
  • Competition
  • G20 work on financial consumer protection
  • Mobile payments
  • Support development of financial advice centres and advocacy capacity in developing countries
Food safety, security and nutrition[6]
  • Consumers access to safe and nutritious food
  • Choosing a healthy diet
  • Food labelling on packaging and in restaurants
  • A ban on trans fatty acids
  • A ban on junk food marketing to kids
  • Reformulation of processed food to reduce fat, sugar and salt.
  • Food safety
  • Facilitate member engagement in international standard setting
  • Projects in developing countries to improve food safety systems
  • Food security
  • Monitor international processes
  • Consumers in the digital age
Consumers access to reliable, affordable and safe communication networks[7]
  • Holding online service providers to account
  • Clear and accurate information from broadband service providers
  • Address consumer concerns about tracking online activity and using this data in marketing
  • Consumer representation in global governance relating to the information society.
  • Ensuring the consumer voice is heard in international institutions that relate to the information society.
  • Access to knowledge
  • Consumers’ rights for the fair use of copyright materials to be expanded and better recognised through ranking IP laws and practices and negotiation with IP bodies.
Consumer justice and protection[8]
  • A concerted international effort to support the realisation of consumer rights
  • Revision of UN guidelines
  • Updating the UN guidelines on consumer protection.
  • An increased international focus on the legal empowerment of the consumer
  • Work with international organisations to develop new initiatives and make resources available for consumer protection
  • Work with CI members to support their work at the national level
  • Systematic assessment of members capacity
  • Map ‘sustainable business models’ for consumer organisations.

CI has also campaigned on issues like junk food markting and unethical drug promotion, corporate social responsibility and unethical or unsustainable behaviour by corporations and governments.


CI has five offices:[9]

  • CI Global Office, London
  • CI Office for Latin America and the Caribbean
  • CI Office for Africa
  • CI Office for Asia Pacific and the Middle East
  • CI Middle East Hub Office


  1. ^ a b c d e f Brobeck, Stephen (1997). Encyclopedia of the consumer movement. Santa Barbara, Calif. [u.a.]: ABC-Clio. pp. 175–179. ISBN 0874369878. 
  2. ^ Kennedy, John F. (March 15, 1962). "John F. Kennedy: Special Message to the Congress on Protecting the Consumer Interest.". Retrieved 8 March 2013. 
  3. ^ Brobeck, Stephen (1997). Encyclopedia of the consumer movement. Santa Barbara, Calif. [u.a.]: ABC-Clio. p. 176. ISBN 0874369878. 
  4. ^
  5. ^ "Financial Services". Consumers International. Retrieved 2014-06-30. 
  6. ^ "Food". Consumers International. Retrieved 2014-06-30. 
  7. ^ "Digital". Retrieved 2014-06-30. 
  8. ^ "Consumer justice and protection". Retrieved 2014-06-30. 
  9. ^ "Contact us - Offices - Locator". Consumers International. Retrieved 2014-06-30. 

Further reading[edit]

  • Sim, Foo Gaik (1991). IOCU on record : a documentary history of the International Organization of Consumers Unions, 1960-1990. Yonkers, N.Y.: Consumers Union. ISBN 0890435316. 

External links[edit]