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Context-Based Sustainability (CBS) is a performance accounting method that measures and reports the impacts of organizations (and other human social systems) against norms, standards or thresholds for what they (the impacts) would have to be in order to be sustainable. As such, CBS is a performance accounting system that views and interprets performance through a sustainability lens, according to which impacts are sustainable if and only if, when generalized to a broader population, they have the effect of contributing to the maintenance of vital capital resources in the world at levels required to ensure human well-being. Impacts that have the opposite effect are unsustainable, just as the activities that produce them are.
The reference to context in CBS pertains to social, economic and environmental circumstances that give rise to corresponding organization-specific standards of performance – sustainability standards of performance. Such circumstances most importantly include: (1) the actual social, economic and environmental circumstances organizations find themselves in, (2) the kinds of impacts organizations may, in turn, be having on social, economic or environmental resources that people rely on for their well-being, (3) the demand for, supply and sufficiency of such resources by/for organizations themselves and others, (4) the identity of other parties to whom related duties or obligations of performance are arguably owed for moral, legal or regulatory reasons (i.e., stakeholders and the duties owed to them), and (5) the identity of yet additional parties, if any, with whom such duties or obligations may be shared. Out of this comes the specification of organization-specific standards of performance.
Because CBS involves the measurement, management and reporting of performance in context-based ways, references to its workings are sometimes made using derivative terms, like Context-Based Measurement, Context-Based Management, Context-Based Reporting, Context-Based Targets, Context-Based Metrics (or Measurement Models), Context-Based Carbon Metrics, Context-Based Water Metrics, etc. All of that falls within the scope of CBS.
Thresholds and Allocations
Organization-specific standards of performance can also be thought of as fair, just and proportionate shares of burdens organizations have to help maintain vital resources in the world at levels required to ensure human well-being. In the vocabulary of CBS, this is very often explained in terms of a distinction between thresholds and allocations. A threshold is a measure of the magnitude or size of a resource (e.g., the volume of available renewable water in a watershed, or a livable wage level for employee compensation). An allocation, in turn, is a fair, just and proportionate share of the effort it may take to maintain a threshold and which is assignable to an individual organization. Such assignments will either be shared or exclusive. An organization's obligation to not exceed its fair share of available renewable water in a watershed, for example, would be a shared obligation; its obligation to pay its employees a livable wage and nothing less would be an exclusive one, borne only by itself.
In some cases, organization-specific standards of performance may also be science-based; in other cases, they might be purely normative or ethics-based. A science-based standard, for example, might consist of targets for the rate at which greenhouse gas emissions must be reduced over time in order to reverse climate change; an ethics-based standard, by contrast, might call for gender parity in organizations, or that the use of child labor be prohibited. In other cases, standards of performance might be purely legal or regulatory. In all cases, no matter which, standards are expressed in terms of organization-specific shares (allocations) of shared or exclusive duties to maintain vital resources at levels (thresholds) required to ensure human and/or non-human well-being. Allocations define organization-specific standards of performance.
Importantly, all of this stands in stark contrast to most of what passes for mainstream practice in accounting today, which tends to be expressed in more incrementalist terms. Performance according to such incrementalism is all about how performance in one year might compare to another, but only in terms of more of this or less of that. If profits go up, performance is positive. If energy efficiency goes down, performance is negative. At no time, however, do such measures express the sustainability of impacts - only their incremental or relative movements from one period to another. To be clear, even a lower level of energy use or, say, water consumption might still be empirically unsustainable insofar as thresholds and allocations are concerned.
CBS is also capital-based in the sense that it is an accounting implementation or consequence of what many are now referring to as multicapitalism. Multicapitalism is a relatively new economic doctrine according to which the performance of an organization, economy or any other type of human social system, can be seen as a function of what its impacts are on the sufficiency of multiple vital capitals, and not just in terms of economic outcomes. From this perspective, modern-day capitalism can be seen as the practice of monocapitalism: the pursuit of growth in only one type of capital (economic), very often at the expense of all others (e.g., natural, human, social, constructed and intellectual).
Under the multicapitalistic view of things, an organization's performance is entirely positive if and only if its impacts on all vital capitals (i.e., ones that have been determined to be material to itself, its operations and its stakeholders) are sustainable. And once again, to be sustainable an organization's impacts on vital capitals must be in full compliance with whatever organization-specific standards of performance have been defined for itself. Anything less than sustainable performance in any material area of impact should, in principle, cause overall performance to worsen under the doctrine of multicapitalism and CBS, or what can also be referred to as multiple capital, multicapital, or multi-capital accounting. Making materiality determinations is therefore key in CBS, although not only for the sake of shareholders, but for other stakeholders as well.
Multicapitalism has its roots in economic theory going back to at least the early twentieth century. In 1906, for example, the economist Irving Fisher wrote: "A stock of wealth existing at an instant of time is called capital. A flow of services through a period of time is called income." By the middle of the same century, another prominent economist, Kenneth Boulding, had taken Fisher's definitions to the next level by applying the concept not only to economic capital per se, but to other capitals as well. In one of his publications, Boulding identified several other non-economic capitals that must be maintained in order to ensure human well-being, including human capital, cultural capital, intellectual capital, and geological capital, the last of which arguably corresponds to what today is referred to as natural capital.
By the end of the century, a growing chorus of scholars and practitioners in the field of sustainability were actively advocating for adoption of the capital-based interpretation of the subject, including Donella (Dana) Meadows, who in 1998 wrote: "The Balaton working group agreed unanimously that the idea of capital - all forms of capital - is central to information systems for sustainable development … They allow the stock-flow analysis that can make indicators dynamic. And they begin to suggest a conceptual framework to keep track of the linkages among many forms of capital and to derive indicators that could help people and nations build up the several kinds of wealth that are necessary for a people-enriching, nature-preserving system."
In the sustainability/capital literature today - still heavily influenced by not only historical, but modern-day economists as well - capital is now commonly defined as a stock of anything that yields a flow of valuable goods or services important for human well-being. The consensus on multiple capitals, too, has largely settled on a framework of six primary types (i.e., natural, human, social, constructed, economic and intellectual), including several permutations or derivatives thereof. The idea behind every one of them, though, is the same: that human well-being is utterly dependent upon the continued existence of vital capitals. To diminish the sufficiency of any one of them is, in a word, unsustainable.
Central to the importance and application of multicapitalism to organizations and human social systems writ large is the further idea that capitals have carrying capacities that can be measured and quantified, and for which the responsibilities to maintain them can be apportioned to individual actors (e.g., to organizations) in fair, just and proportionate ways. The carrying capacity of a stock of capital is the level of demand for its goods or services it can support. Indeed, as resources that humans and other species rely on for their well-being, capitals do have their limits. In some cases, the limits are beyond our control (e.g., most natural or ecological capitals). In other cases, the limits are within our control because the capitals are human-made. These are the anthropogenic capitals, or what some refer to as the anthro capitals (i.e., human, social, constructed, economic and intellectual capitals).
When taken together, the combination of multicapitalism, multiple capital accounting and the concept of the carrying capacities of capitals results in a newly informed approach to management that interprets performance in terms of impacts on capitals. Management, that is, is capital impact management; and performance accounting is all about measuring and reporting the effects of organizations' activities on the sufficiency of vital capitals relative to standards for what they (the impacts) would have to be in order to be sustainable. CBS, in turn, provides the underlying measurement and reporting system that managers in twenty-first-century enterprises can use to successfully navigate these new waters.
One of the hallmarks of Context-Based Sustainability is its use of Context-Based Metrics (CBMs). Unlike other metrics used to measure, manage and report the sustainability performance of organizations (e.g., absolute and relative metrics), some CBMs, but not all, take the form of quotients that have two parts to them: 1) denominators that express organization-specific norms for what their impacts on vital capitals must be in order to be sustainable (i.e., equivalent to "allocations" as explained above), and 2) numerators that express their actual impacts on the same capitals. Thus, the sustainability performance (S) of an organization is equal to its actual impacts (A) on capitals divided by its normative impacts (N) on the same capitals: S=A/N.
When the numeric values expressed in such quotient-based CBMs are computed, the resulting scores will either be less than 1.0, greater than 1.0, or equal to 1.0. Such scores are then interpreted as follows: 1) for impacts on natural capitals, any score of less than or equal to 1.0 signifies sustainable performance; scores of greater than 1.0 signify the opposite; 2) for impacts on all other types of capital, the logic reverses: scores of greater than or equal to 1.0 signify sustainable performance; scores of less than 1.0 signify the opposite.
These scoring conventions reflect the difference between capitals that are anthropogenic or human made (human, social, constructed, economic and intellectual) and those that are not (natural). In order to be sustainable, impacts on anthropogenic capitals must be regenerative, so that nothing less than minimum levels of sufficiency (i.e., in the carrying capacities of the capitals) are maintained. Impacts on natural capitals, by contrast, must be constrained, so as not to exceed the limits of what nature can renewably provide. For impacts on natural capital, then, humans must live within their means; for impacts on all other capitals, they must continually recreate the means to live. Such is the thinking behind Context-Based Metrics and CBS.
Evolution of CBS
The development of CBS was preceded by the Sustainability Context principle, a sustainability accounting concept first put forward in 2002 by the Global Reporting Initiative (GRI) in its Guidance for corporate sustainability reporting. And whereas the Sustainability Context principle is just that, a principle, CBS is a methodology that makes it possible to put the principle into practice. The CBS methodology was originally developed by Mark W. McElroy of the Center for Sustainable Organizations, a non-profit public charity in the U.S., as part of his doctoral dissertation at the University of Groningen in 2008. He and Jo van Engelen then more broadly promoted the concept in their 2012 book, Corporate Sustainability Management.
Also part of McElroy's doctoral dissertation in 2008 was a narrow application of CBS known as the Social Footprint Method (SFM). Like the Ecological Footprint Method (EFM), the SFM was intended to make it possible to assess the sustainability performance of a human social system. But unlike the EFM, the SFM focused on social, not ecological, sustainability performance. McElroy would later go on to develop an environmental application of CBS as well.
While initially confined to social and environmental performance, CBS was subsequently extended in 2013 by McElroy and a colleague of his, Martin P. Thomas, formerly of Unilever, to include treatment of financial performance as well. This resulted in the world's first fully operationalized (and context-based) Triple Bottom Line performance accounting method: The MultiCapital Scorecard (i.e., an integrated measurement and reporting system). A book by the same title was then published by Thomas and McElroy in 2016.
Both CBS and the MultiCapital Scorecard are open-source methods that any organization can use for end-user applications on a royalty- or license-free basis.
Notwithstanding the fact that the leading international standard for corporate sustainability reporting, the Global Reporting Initiative, has since 2002 been calling for the practice of is referred to here as Context-Based Sustainability, the uptake and adoption of CBS is only now reaching an inflection point. This can be seen on at least three fronts: (1) Third-Party, Independent and Peer-Reviewed Assessments, (2) the B Corporation Community Endorsements, and (3) Organizational Applications.
Third-party, independent and peer-reviewed assessments and adoptions
- In late 2015, the United Nations Environment Programme (UNEP) published a report entitled, Raising the Bar - Advancing Environmental Disclosure in Sustainability Reporting, in which the authors wrote:
"The context principle was introduced as early as 2002 when it was embedded in the second generation of the GRI reporting framework. However, partially due to lack of available guidance on how to apply context to the reporting, it has largely been absent in corporate reporting. In an effort to fill this context gap, several organizations have taken important steps to put scientific context back into sustainability reporting. At the core of the context-based reporting movement is the Center for Sustainable Organizations (CSO). CSO developed Context-Based Sustainability (CBS), a framework for implementing Sustainability Context through the use of thresholds and allocations." And in the same report, UNEP added "All companies should apply a context-based approach to sustainability reporting, allocating their fair share impacts on common capital resources within the thresholds of their carrying capacities."
- Also in late 2015, the Harvard Business Review published an article entitled, "A Better Scorecard for Your Company's Sustainability Efforts," in which the authors wrote:
"The terms 'context-based' and 'Sustainability Context' are accepted terminology for measurement and reporting that compare corporate impacts to social, economic, and environmental thresholds."
- In 2012, an international association of academics, corporate managers, consultants, analysts and standards-makers conceptually committed to CBS and interested in tracking its continued evolution was formed: The Sustainability Context Group (SCG). SCG now has over 160 members.
- In 2017, Former Director of the Centre for Social and Environmental Accounting Research (CSEAR) at the University of St. Andrews, Professor Rob Gray, published a book review of The MultiCapital Scorecard book in the Social and Environmental Accountability Journal, in which he wrote: "Mark McElroy and Martin Thomas have been working away at trying to develop an applicable and coherent approach to accounting for sustainability for at least 10 years. Mark's approach to a 'social footprint' (McElroy and van Engelen, 2012) was a genuinely innovative approach to a largely intractable problem, and from there, their 'Sustainability in Context' work has kept on growing: especially through the sharing of ideas and experiences in a wide-ranging Yahoo! Group - the 'SustyContextGroup' which many of you might know. This is no flash in the pan, therefore, and for the consistent effort, boyish enthusiasm and sheer determination alone, it commends itself to our attention."
- Another formal adoption of CBS takes the form of a project launched in 2010 by Dr. Stephanie Bertels, known as the Embedding Project, hosted at Simon Fraser University in British Columbia, Canada. Working with twenty corporate and non-profit partners, Bertels and her colleagues at the Embedding Project have been applying CBS principles for several years now on an international basis. Of particular additional interest is a publication put out by the Embedding Project in 2017 entitled, The Road to Context - Contextualising Your Strategy and Goals.
- Of additional interest to practitioners of CBS today is a program being led by Ralph Thurm and Bill Baue of the Netherlands and U.S., respectively, known as Reporting 3.0. Reporting 3.0 is a project originally launched by BSD Consulting in Europe, and which is now taking place under the auspices of a German non-profit known as OnCommons. Its purpose, among others, is to more fully standardize the practice of CBS in business by publishing related guidance in the form of what it refers to as "Blueprints" for Data, Reporting, Accounting and New Business Models in commerce.
- Yet another adoption of CBS under the auspices of the United Nations is the CEO Water Mandate, which in April 2017 issued a report entitled, Exploring the Case for Corporate Context-Based Water Targets, in which the following statement was made (p. 10): “Efforts to develop stronger contextual sustainability metrics have been underway for a long time. This work – by, for example, the Center for Sustainable Organizations, Reporting 3.0, the Sustainability Context Group, among others – can inform our thinking on context-based water metrics and targets.”
B Corporation community endorsements
- In 2017, the MultiCapital Scorecard was formally endorsed by B Lab, creators of Certified B Corporations and the Benefit Corporation form of incorporation, as an approved Third-Party Standard for measuring and reporting the performance of Benefit Corporations.
- In September, 2015, California attorney John Montgomery, President-Elect of the Benefit Company Bar Association in the U.S. published an online book review of The MultiCapital Scorecard, in which he wrote: "The MultiCapital Scorecard has particular relevance to benefit corporations, which are required by law to create public benefit by providing a material positive impact on society and the environment, or in Delaware's case, by operating in a responsible and sustainable manner. Social and environmental impact assessment tools, such as B Lab's Certified B Corporation assessment, provide a measure of social and environmental impact but are not context-based and leave businesses accounting for their performance with traditional fiscal accounting and nothing more."
- In early 2018, Frederick (Rick) Alexander, head of Legal Policy at B Lab, published a book entitled, Benefit Corporation Law and Governance - Pursuing Profit with Purpose, in which he acknowledged the important distinction between monocapitalism and multicapitalism, while also citing the MultiCapital Scorecard as a notable implementation of the latter.
Many organizations have embraced and implemented CBS and its context-based metrics to one degree or another, including the following:
- Ben & Jerry's Homemade, Inc. was an early adopter of CBS and the Social Footprint Method and was also the first company to pilot the MultiCapital Scorecard.
- Biogen, Inc. was an early adopter of CBS and continues to use it as indicated in its latest annual Global Impact Report (2016, p. 46): "Our practice of setting science-based targets, when possible, is part of our broader commitment to Context-Based Sustainability, a rapidly evolving, cutting-edge approach to managing sustainability performance that takes resource needs and limits in the world explicitly into account."
- Cabot Creamery Cooperative (Agri-Mark, Inc.) was also an early adopter of CBS and has been its most aggressive and pioneering user. It has also embraced the MultiCapital Scorecard, which it has arguably taken further than any other company, particularly by the extent to which it has developed and applied context-based financial metrics, not just social and environmental metrics.
- Lockheed Martin has long been using a Context-Based Carbon Metric, including in its most recent annual Science of Citizenship report (2016, p. 41): "Our latest 2015 results outperform a science-based threshold to stabilize atmospheric carbon emissions. Using the Center for Sustainable Organizations' Context-Based Carbon Metric methodology, we produce less than our calculated threshold of emissions based on our contribution to gross domestic product (GDP)."
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- McElroy, Mark; van Engelen, Jo (2012). Corporate Sustainability Management. Earthscan. ISBN 978-1-84407-911-7.
- McElroy, Mark (2008). Social Footprints. University of Groningen. ISBN 978-0-615-24274-3.
- Winston, Andrew (2014). The Big Pivot. Harvard Business Review Press. pp. 123, 254. ISBN 978-1-4221-6781-6.
- Thomas, Martin; McElroy, Mark (2016). The MultiCapital Scorecard. Chelsea Green Publishing. pp. 199–209. ISBN 9781603586900.
- Byrd, John; Bettenhausen, Kenneth; Cooperman, Elizabeth (2013). "Context-Based Sustainability and Corporate CO2 Reduction Targets: Are Companies Moving Fast Enough?" (PDF). International Review of Accounting, Banking and Finance. 5 (3/4): 84–100. Retrieved March 26, 2018.
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- CDP; The Nature Conservancy; Pacific Institute; World Resources Institute; World Wildlife Fund International (2017). Exploring the Case for Corporate Context-Based Water Targets (PDF). ISBN 978-1-893790-78-0. Retrieved March 25, 2018.
- Center for Sustainable Organizations. "Corporate Water Gauge" (PDF). Center for Sustainable Organizations. Retrieved March 25, 2018.
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