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Conversion or convert may refer to:

Arts, entertainment, and media[edit]

Business and marketing[edit]

  • Conversion funnel, the path a consumer takes through the web toward or near a desired action or conversion
  • Conversion marketing, when a website's visitors take a desired action
  • Converting timber to commercial lumber

Computing, science, and technology[edit]

Economics, finance, and property law[edit]


  • Conversion disorder, a condition in which neurological symptoms arise without a definable organic cause
  • Conversion therapy, a pseudo-scientific treatment to turn a homo- or bisexual person into a heterosexual person



  • Conversion (gridiron football), in American or Canadian football an opportunity to score an additional point following a touchdown
  • Track and field athletics, an estimate of what a performance which has been measured in one system of measurements would have been if it had been measured in the other system
  • Try#Conversion, in rugby, a kick at goal to convert a try into a larger set of points

Other uses[edit]

See also[edit]