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Cookie Crisp

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Cookie Crisp
Cookie Crisp – Naturally Flavored Sweetened Cereal with milk
Product typeBreakfast cereal
OwnerGeneral Mills (1997–present)
Produced byGeneral Mills (US)
Nestlé (outside US)
Introduced1977; 49 years ago (1977)
MarketsWorldwide
Previous ownersRalston Purina (1977–97)

Cookie Crisp is a breakfast cereal that is manufactured to look like chocolate chip cookies. It is produced by General Mills in the United States[1][2][3] and Cereal Partners under the Nestlé brand in other countries. Introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997.[4][1]

Varieties

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Nestle Cookie Crisp logo

From 1977 until 1997 under Ralston's ownership, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp and Oatmeal Cookie Crisp.[5]

Peanut Butter Cookie Crisp[6] was introduced in 2005 but was phased out by 2007.[citation needed]

Double Chocolate Cookie Crisp[7] was introduced in 2007. [citation needed]

Sprinkles Cookie Crisp[2] was introduced in July 2009.[citation needed] This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored sprinkles.

Birthday Cake Cookie Crisp was introduced in March 2018.[8][9]

Imitations

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Keebler Cookie Crunch[10] was introduced by Kellogg's in 2008. This cereal has standard cookie pieces as well as round O shapes meant to resemble Keebler Fudge Shoppe Fudge Stripes cookies.[11]

Advertising

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A box of Cookie Crisp from 1984, featuring Cookie Jarvis[1]

The first Cookie Crisp mascot, Cookie Jarvis, was introduced in 1977.[1][12] A wizard in the Merlin mold, he magically turns cookie jars into cereal bowls with a wave of his wand and rhyming incantations. He was voiced by Lennie Weinrib. In 1980, Cookie Jarvis was joined[13] by Cookie Crook,[1] a robber who attempts to steal the Cookie Crisp. In 1984 the Crook was followed by his opponent, the Cookie Cop (full name Officer Crumb), a Keystone Cops-esque police officer with an Irish accent who thwarts the Cookie Crook's attempts to steal the Cookie Crisp.

From left: the Cookie Crook, the Cookie Cop, and Chip the Dog

In 1990, the Cookie Crook was given a sidekick named Chip the Dog.[1] Chip would serve as a partial foil to the Crook, often by howling "Cooookie Crisp!" and exposing them to the Cookie Cop. After General Mills bought the Cookie Crisp trademark from Ralston in 1997, Chip became the cereal's sole mascot. He would take on a more heroic role, no longer wearing a mask, and offered Cookie Crisp to kids. Typically an adult would interfere saying that cookies are not breakfast food, but Chip would change their minds by giving them a taste of the cereal.

In 2003, Cookie Crisp was introduced in Europe and Asia. The mascot in these countries was Chip the Wolf[1][14] (originally known as The Howler), a wolf who possessed Chip the Dog's earlier thieving characteristics, fruitlessly attempting to steal Cookie Crisp from children with his various gadgets. In 2005, Chip the Wolf replaced Chip the Dog as the cereal's mascot in the United States. He is voiced by Marc Silk in the UK and Robb Pruitt in the U.S.[15][16]

See also

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References

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  1. 1 2 3 4 5 6 7 COOKIE: A Love Story. Sember Resources. 2012. ISBN 9780984502691.
  2. 1 2 Knapp, Sarah (December 9, 2009). "General Mills to Shrink Sugar Content in Cereals". AdWeek. Archived from the original on January 21, 2016. Retrieved January 17, 2016.
  3. ↑ McKinney, Matt (December 9, 2009). "General Mills is dialing back its sugary cereals another notch". Star Tribune. Archived from the original on April 3, 2019. Retrieved January 17, 2016.
  4. ↑ Collins, Glenn (15 August 1996). "General Mills To Add Chex In Cereal Wars". The New York Times. Retrieved 21 August 2025.
  5. ↑ dodoadmin (2019-03-18). "A Brief History of the Cookie". DoDo Cookie Dough & Ice Cream. Archived from the original on 2022-10-17. Retrieved 2022-10-17.
  6. ↑ MacGregor, Hilary E. "On the edges: Nutrition in the grocery store". MailTribune.com. Archived from the original on January 12, 2017. Retrieved January 18, 2016.
  7. ↑ Ritzer, G. (2014). Essentials of Sociology. SAGE Publications. p. 76. ISBN 978-1-4833-5979-3. Retrieved January 17, 2016.
  8. ↑ Jackson, Danielle (March 13, 2018). "Every Day Is Your Birthday Thanks To This New Cookie Crisp Flavor". Delish.com. Hearst Magazine Media, Inc. Archived from the original on December 2, 2021. Retrieved June 14, 2022.
  9. ↑ Fonseca, Gabe (March 10, 2018). "Peach Cheerios (2018) & Birthday Cake Cookie Crisp (2018)". YouTube. Archived from the original on June 15, 2022. Retrieved June 14, 2022.
  10. ↑ Abigail Goldman (August 11, 2010). "If Nevada and other states have their way, you'll know immediately what you're eating". LasVegasSun.com. Archived from the original on September 14, 2015. Retrieved January 18, 2016.
  11. ↑ Roberts, Michael. "Milking It: Keebler Cookie Crunch Cereal". Westword. Archived from the original on 2022-12-09. Retrieved 2022-12-09.
  12. ↑ Geis, Michael L. (1982). The Language of Television Advertising. Academic Press. ISBN 9780122789809.
  13. ↑ "Saturday Morning Commercials from 1980-1989". uploaded by Stephen Payne. 24 August 2018. at 5:02. Archived from the original on December 21, 2021. Retrieved April 10, 2019 – via YouTube.
  14. ↑ "General Mills Is Bringing Back Cereal Toys". Morning Drive with Christie Live. Retrieved September 21, 2022.{{cite web}}: CS1 maint: deprecated archival service (link)
  15. ↑ "Biography". robbpruitt.com. Archived from the original on November 27, 2022.
  16. ↑ "THE STORY SO FAR". marcsilk.com. Archived from the original on June 9, 2023.
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