Coolmax is marketed as "moisture-wicking" and "breathable". As a polyester, it is moderately hydrophobic, so it absorbs little fluid and dries relatively quickly (compared to absorbent fibers such as cotton). The cross-section is non-round, increasing surface area by an estimated 20% (over round fibers) in order to produce a wicking effect via capillary action.
The Lycra Company makes extensive use of co-branding in their marketing of Coolmax and other clothing materials, partnering with their customers to increase awareness of their product among end consumers.
Like other polyester fabrics, Coolmax is flammable and has a relatively low melting point (~255 °C), giving clothes made from it a tendency to melt and fuse to the wearer's skin when exposed to high heat. This has led to Coolmax and other polyesters (along with acrylic and rayon) being restricted or banned in certain high-fire-risk applications, such as firefighting and front-line combat.
- Kan, Chi-wai; Yam, Lim-yung; Ng, Sun-pui (2013-10-31). "The Effect of Stretching on Ultraviolet Protection of Cotton and Cotton/Coolmax-Blended Weft Knitted Fabric in a Dry State". Materials. 6 (11): 4985–4999. doi:10.3390/ma6114985. ISSN 1996-1944. PMC 5452796. PMID 28788371.
- "Designers sweat the details to let athletic clothes breathe". The Washington Post. 2010-08-10. ISSN 0190-8286. Retrieved 2018-09-08.
- (Penny), Yuepei Liu (2017-08-27). "Functional Fabric in Fashion Brand — COOLMAX® and GUESS". Medium. Retrieved 2018-09-08.
- Grover, T; Khandual, Asimananda; Luximon, Ameersing (2014-05-01). "Fire protection: Flammability and textile fibres". Colourage. 61: 39–45+48.
- "Defense.gov News Article: Synthetic Clothes Off Limits to Marines Outside Bases in Iraq". archive.defense.gov. Retrieved 2018-09-08.
- DuPont Company Textile Fabrics Department videotapes, photographs, slides and promotions (1918-2004) at Hagley Museum and Library.