|Manufacturer||Grupo Modelo, AB InBev|
|Country of origin||Mexico|
|Alcohol by volume||4.5%|
Corona is a brand of beer produced by Mexican brewery Cervecería Modelo and owned by Belgian company AB InBev. It is the top-selling brand of imported beer in the United States. It is often served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. The recipe for the mash bill includes corn as well as the barley malt and hops traditionally used for making beer.
The brand's most popular variation is Corona Extra, a pale lager. It is one of the top-selling beers worldwide, and Corona Extra has been the top-selling imported drink in the U.S. since 1998.
Other variants of the Corona beer brand include Corona Light, Corona Premier, and Corona Familiar. A variety of flavored hard seltzers marketed under the Corona brand name was launched in March 2020.
According to Sinebrychoff, a Finnish company owned by the Carlsberg Group, Corona Extra contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabilizer.
Corona beer is available in a variety of bottle presentations, ranging from the 207 ml (7.0 U.S. fl oz; 7.3 imp fl oz) ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 ml (31.8 U.S. fl oz; 33.1 imp fl oz) Corona Familiar (known as the familiar, Litro or Mega). A draught version also exists, as does canned Corona in some markets.
In Spain, the beer is branded as Coronita (literally, 'little crown'), as winemaker Bodegas Torres has owned the trademark for "Coronas" since 1907. The packaging is otherwise the same in Spain as in Mexico and the United States. In the United Kingdom, Canada, Australia, and the United States, smaller, 210ml (7 fl. oz) bottles of the beer are also branded as "Coronita".
This section needs additional citations for verification. (April 2020)
Corona was a longtime sponsor of boxing in Mexico, including sponsorship of Saturday night fights on Televisa, but reduced its sponsorship after Anheuser-Busch InBev took full control of the brand. In the United States, Constellation Brands continues to sponsor boxing through Corona, most notably with undefeated featherweight champion Floyd Mayweather Jr.
Corona was the title sponsor of the LPGA Tour tournament Corona Championship (later Tres Marias Championship) from 2005 to 2009, and of the NASCAR Mexico Corona Series (now NASCAR PEAK Mexico Series) from 2004 to 2011, the most followed stock car racing series in Mexico.
In addition, Corona is a "second sponsor" for four of the top-flight professional football teams of Mexico's first division, Liga MX. The teams sponsored by Corona are Atlas, Santos Laguna, Querétaro, Puebla, Chiapas, América, Pachuca, Morelia, León, Toluca, and Necaxa. Corona also sponsored the Mexico national football team.[when?]
Corona and the Association of Tennis Professionals (ATP) had a 5½–year sponsorship in which Corona was the ATP's premier worldwide sponsor.[when?] Corona was also the title sponsor of the SBK Superbike World Championship from 1998 until 2007.
Corona commercials for both Corona Extra and Corona Light typically take place on a beach with the tagline "Miles Away From Ordinary" from 2000 to 2007. Since the early 2010s, the tagline "Find Your Beach" was used.
In 1990, Corona debuted "O Tannenpalm" which celebrated the Holidays. It featured a whistling rendition of the popular Christmas song "O Christmas Tree" as the lights go on one of the palm trees. The commercial has been played every year ever since during the month of December.
Use in cocktails
The examples and perspective in this section may not represent a worldwide view of the subject. (April 2020)
During the COVID-19 pandemic, the beer saw some controversy due to its similarity in name to coronaviruses. There was some reduction in the sales of the brand in China, but not in the United States (where the brand is much more popular than in China and where sales of the brand actually rose by 5% in early 2020), and the sales slump in China affected various brands, not just Corona. CNN reported that a survey by 5W Public Relations said that 38% of Americans would not buy Corona "under any circumstances" because they associate the name with the coronavirus outbreak, and another 14% said they would not order a Corona in public. The survey of 737 American beer drinkers over the age of 21 was conducted via phone on February 25 and 26, 2020. The PR firm's news release said the survey was carried out "regarding their opinions about the popular Mexican beer brand, Corona, as a result of the deadly COVID-19 coronavirus that's spreading around the world". However, the question responsible for the 38% statistic did not actually mention COVID-19 as a motivation, which might have instead simply indicated a preference for a different brand of beer. Among regular Corona drinkers, only 4% said they planned to stop drinking the brand. Snopes and FactCheck.org reported that the notion that the pandemic caused a sharp reduction in sales due to confusion over the name of the brand was simply false.
Production of the brand was briefly suspended in April 2020 because of government orders to temporarily close businesses, although the sales of the brand had not been harmed by the brand name's similarity with the virus' name. The company said that sales of the brand were up 8.9% in the first three months of 2020, and showed year-over-year growth of 24% in the first three weeks of March 2020, as American consumers were drinking more beer and alcoholic beverages while staying at home during the emerging pandemic.
- "Corona Extra". Liquor Control Board of Ontario. Retrieved 30 July 2018.
- "Heineken to take over Mexican beer brands in U.S." USA Today. 21 June 2004. Archived from the original on 20 February 2007. Retrieved 17 July 2008.
Modelo's Corona brand has been the top-selling import beer in the United States for years and is the seventh-best selling brand there overall.
- Mikkelson, David (18 May 2010). "Corona Lime Wedge". Snopes. Retrieved 2 March 2020.
- Vasen, Debbie (1 December 2011). "Best Beers". LoveToKnow Best. Archived from the original on 13 July 2011. Retrieved 7 December 2011.
- Hendriks, Alexandra (2015) . "Beverages, Alcoholic". In McDonough, John; Egolf, Karen (eds.). The Advertising Age Encyclopedia of Advertising. Routledge. p. 168. ISBN 978-1-135-94906-8.
- Luhnow, David; Kesmodel, David (17 July 2008). "Pressure Is on Mexican Brewers". The Wall Street Journal. p. B2. Retrieved 17 July 2008.
- Valinsky, Jordan (3 April 2020). "Corona beer stops production". CNN. Retrieved 31 December 2021.
- "Corona Extra" (in Finnish). Sinebrychoff. Archived from the original on 11 May 2016.
- "Our history". Familia Torres. Retrieved 2 March 2020.
- Ochoa, Raúl (6 June 2015). "Desastre en el box mexicano por el retiro de Grupo Modelo". Proceso (in Spanish). Retrieved 2 March 2020.
- Kerno, Steven J. Jr. (2015). "NASCAR (National Association for Stock Car Auto Racing)". In Wherry, Frederick F.; Schor, Juliet (eds.). The SAGE Encyclopedia of Economics and Society. SAGE Publications. p. 1147. ISBN 978-1-4522-2643-9.
- Montesinos, Débora (28 March 2017). "What Brands are Sponsoring Mexican Soccer (in Mexico)?". Portada. Retrieved 23 August 2020.
- "ATP, Corona Extra sign sponsorship agreement". ESPN.com. 22 February 2010. Retrieved 22 May 2020.
- "Drink Menu". Chili's. Archived from the original on 24 December 2014. Retrieved 27 January 2015.
- "Drinks". Dave & Buster's. Archived from the original on 29 September 2012. Retrieved 16 April 2018.
- Mikkelson, David (2 March 2020). "Did Corona Beer Sales Drop Sharply Due to Fear About the Coronavirus?". Snopes. Retrieved 26 March 2020.
- Valinsky, Jordan (28 February 2020). "The spread of the coronavirus couldn't have come at a worse time for Corona beer". CNN. Retrieved 2 March 2020.
- Kertscher, Tom (2 March 2020). "No, poll does not say 38% of Americans won't drink Corona beer because of coronavirus". PolitiFact. Retrieved 26 March 2020.
- Edelman, KJ (28 February 2020). "Fox & CNN Report on Poll Claiming Coronavirus a 'Disaster' for Corona Beer — Conducted By PR Firm Repping Beverage Co.'s". Mediaite. Retrieved 2 March 2020.
- Mounk, Yascha (28 February 2020). "What the Dubious Corona Poll Reveals". The Atlantic. Retrieved 2 March 2020.
- Carlin, Sean (10 March 2020). "Coronavirus Fears Haven't Sunk Sales of Corona Beer in U.S." FactCheck.org. Retrieved 26 March 2020.
|Wikimedia Commons has media related to Corona (beer).|