Cossette, Inc.

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Cossette is a Canadian marketing communications company that provides integrated communications services[citation needed]. Headquartered in Quebec City[citation needed], the company has offices across Canada in Halifax, Quebec City, Montreal, Toronto, Winnipeg, Edmonton and Vancouver[citation needed] and a full-time staff of approximately 650 people.[citation needed]

History[edit]

Cossette was launched as a graphic design firm by Claude Cossette in June 1964 and relaunched in May 1972 by Claude Lessard along with five partners (including Claude Cossette himself) under the name Cossette Communication-Marketing in Quebec City.[1] The company expanded to Montreal in 1974, opened in Toronto in 1981, and by 1985 added its fourth Canadian office in Vancouver.[2]

Clients[edit]

Cossette’s client list includes McDonald’s,[3] General Motors,[4] General Mills,[5] Bank of Montreal,[6] Procter & Gamble[7] and Nike, Inc.[8]

Acquisitions[edit]

Cossette went public in 1999, with shares trading on the Montreal and Toronto stock exchanges.[9]

Three years later Cossette expanded to Europe with the acquisition of London-based Identica. Within the same year, Cossette added public relations to its European portfolio with the acquisition of the Band and Brown Communications, also a London-based company that services clients across Europe.[10]

In 2005 Cossette purchased a 51% stake in London ad agency Miles Calcraft Briginshaw Duffy (MCBD) and its subsidiary Elvis Communications.[11]

Two years later Cossette continued its expansion in the U.K. with the acquisition of Dare Digital. [12] They also acquired Los Angeles based RocketXL[citation needed].

In 2009 Cossette returned to private ownership when Connecticut-based private equity firm Mill Road Capital purchased all outstanding shares of Cossette. Cossette is majority-owned by Mill Road Capital, with management also owning a significant share.[13]

In 2010 the original Cossette organization was reorganized under a holding company structure. The new holding company, Vision7 International, has three operating companies: Cossette, the Canadian integrated marketing communications company; Vision7 Media, a media planning and buying company; and EdC, a group of discipline-specific agencies operating in Canada, the U.K. and U.S.[14]

Industry Rankings[edit]

Cossette was named “Agency of the Year” in 1988 and 1991, and Newsmaker of the Year in 1986 by Canadian advertising and marketing trade publication Marketing (magazine).[15]

External links[edit]

References[edit]

  1. ^ "Claude Lessard Chairman and Chief Executive Officer, Vision 7 International". 
  2. ^ "Post & Partners of New York Joins Cossette Communication Group.". 
  3. ^ "McDonald's Operators of Chicagoland and Northwest Indiana Hire Cossette as New Lead Advertising". 
  4. ^ "WHERE GM SITS IN CANADA'S MEDIA LANDSCAPE". 
  5. ^ "GENERAL MILLS CONSOLIDATES DIGITAL WITH COSSETTE". 
  6. ^ "BMO's 'great feelings'". 
  7. ^ "P&G TO GIVE MOMS AN OLYMPIC SALUTE". 
  8. ^ "Cossette Media nabs Nike". 
  9. ^ "Cossette Communication-Marketing". 
  10. ^ "En bref - Cossette acquiert Identica". 
  11. ^ "Cossette pays £7.8m for MCBD". 
  12. ^ "Cossette buys Dare Digital". 
  13. ^ "Vision7 International (formerly known as Cossette Inc.)". 
  14. ^ "Cossette Vision7 (Canada)". 
  15. ^ "Marketing Agency of the Year" (PDF).