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The Costco bear has appeared in a number of television programs including:
- a commercial for Bringing Up Bates
- Jimmy Kimmel Live - January 5, 2017
- The Big Bang Theory - Season 9, Episode 20 "The Big Bear Precipitation"
- fans of the Hershey Bears tossed a Costco bear over the glass during the annual teddy bear toss
- The Seattle Children's Hospital and Seattle Seahawks quarterback Russell Wilson appeared in a commercial for the 93-inch plush bear
- The music video for Kesha's "Learn to Let Go"
- "Twitter Is Losing It Over This Baby and Her Gigantic Costco Teddy Bear".
- Metro.co.uk, Alison Lynch for (26 October 2015). "You can now buy 8ft tall teddy bears and no one can handle it".
- "The Big Bang Theory finally shifts its focus away from Sheldon and Amy". 7 April 2016.
- "Group effort needed to heave giant in teddy bear toss".
- Group, Sinclair Broadcast. "93-inch plush bears are coming to a Costco near you".