|Merger of||CASRO, Marketing Research Association|
The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017, with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics for Marketing Research and Data Analytics , an internationally respected code of business and professional standards.
Members are provided numerous benefits, including access to expert legal and business advice, inclusion in our member directory, unique industry data, and objective staff training and networking opportunities at webinars, workshops and conferences throughout the year. The Insights Association has achieved unique status among all North American associations by serving as an active representative on numerous global initiatives and as chief liaison with several leading international associations.
- American Association for Public Opinion Research
- European Society for Opinion and Marketing Research