Insights Association

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The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017, with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. CASRO’s member companies annually reaffirm their adherence to the CASRO Code of Standards and Ethics for Survey Research [1], an internationally respected code of business and professional standards for more than 30 years. CASRO is an advocate of the survey research industry throughout the US and the world. Founded in 1975, CASRO represents the viewpoints and agenda of companies engaged in all forms of market research, business intelligence, and survey research—public opinion, social, market, government and political.

Member companies are provided numerous benefits, including access to expert legal and business advice, inclusion in our member directory, a tailored professional liability insurance program, unique industry data, and objective staff training and networking opportunities at webinars, workshops and conferences throughout the year. CASRO has achieved unique status among all North American associations by serving as an active representative on numerous global initiatives and as chief liaison with several leading international associations. CASRO is an active member of the Americas Research Industry Alliance (ARIA) and the Global Research Business Network (GRBN). The association’s Research Career Development initiative reaches out to colleges and universities with information and resources to attract the best and brightest students and to make the market research profession a career of choice.

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