Austin Reed (retailer)

From Wikipedia, the free encyclopedia
  (Redirected from Country Casuals)
Jump to: navigation, search
Austin Reed flagship store on Regent Street in London (2011)
Austin Reed Group support services in Thirsk (2007)

Austin Reed was a British fashion retailer founded in 1900, and the brand was acquired by Edinburgh Woollen Mill in 2016.


Austin Reed also owned the CC brand (rebranded from Country Casuals).


Austin Reed was founded by tailor Austin Leonard Reed (1873-1954).

Austin Reed timeline:

  • 1900 - First London shop was opened in Fenchurch Street
  • 1911 - Opening of flagship store in Regent Street
  • 1929 - The first international outlet on the transatlantic liner RMS Aquitania
  • 1930 - The opening of the Regent St Barbers Shop
  • 1938 - Opening of a concession on the RMS Queen Mary
  • 1946 - Opening of a concession on the RMS Queen Elizabeth
  • 1940s - Winston Churchill's famous siren suits were manufactured by Austin Reed[citation needed]
  • 1980s - The launch of Austin Reed's womenswear
  • 1998 - The Austin Reed Group acquired classic brand CC (Formerly known as Country Casuals) Richard Thompson acquired Chester Barrie from Austin Reed
  • In 2005, Kosugi-Sangyo was the Austin Reed ready-to-wear license holder in Japan with retail value of €50 million.[1]
  • 2009 - The Austin Reed Group acquires heritage brand Viyella
  • 2010 - The launch of the Q Club on the third floor of the Regent Street store
  • 2011 - Austin Reed move from the original 103-113 Regent Street Store to the opposite side (100 Regent Street)
  • 2016 - Austin Reed entered administration. Five concessions located in Boundary Mills outlet villages will stay open following a buyout by Edinburgh Woollen Mill.


  1. ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9. 

External links[edit]

Media related to Austin Reed at Wikimedia Commons