Country Financial

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Country Financial
Mutual, stock
Industry Insurance and financial services
Founded 1925
Headquarters Bloomington, Illinois, US
Key people
Kurt Bock, CEO
Products Insurance and investing
Revenue $3.237 billion USD (2010)[1]
Number of employees

Country Financial (also known as CC Services and Country Insurance & Financial Services; branded as COUNTRY Financial) is a group of US insurance and financial services companies. Its corporate headquarters are in Bloomington, Illinois.


The company was founded in 1925 when a group of Illinois Agricultural Association members developed an organization to provide fire and lightning insurance for farmers. In the company's first year of operation, more than 385 Illinois farmers worked part-time, offering insurance services to their friends and neighbors.

Crop insurance became available in 1926, auto insurance in 1927, and life insurance in 1929. Financial services, including retirement planning, estate planning, investment management, and annuities have been available for more than 35 years.

In more than 87 years of operation, the company grew to serving clients in 14 states and offering products and services in 40 states.

Country Financial and its alliances serve more than 1 million households and businesses and insure more than 1 million vehicles and a half a million homes throughout the United States. The organization currently has more than 3,000 employees and 2,000 financial representatives.[2]


Country has had the lowest auto complaint ratio with the Illinois Department of Insurance for 11 of the last 12 years. Country has ranked among the top two home insurers with the lowest complaint ratio for the last 12 years.[3]

Weiss Ratings awarded Country Life an A+ rating, which is the highest given by the ratings agency. Country Mutual earned a B+ rating, placing it among the 81 strongest auto, home and business insurers.[4] A.M. Best rated the company A+ Superior for the property and casualty and primary life and health subsidiaries.[5]


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