Coupon Craze

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Coupons and Coupon Code Website
Founded 2000
Founder Christian Gordun
Headquarters USA
Area served
United States, United Kingdom, Canada
Services Internet Coupons
Owner FlashVIC

Coupon Craze is a website that provides both exclusive and publicly available coupon codes, deals, and special offers to online shoppers.

Coupon Craze is owned by FlashVIC, Inc and was founded in 2000 by FlashVIC CEO and President, Christian Gordun. In addition to its United States base, Coupon Craze maintains international websites to serve shoppers in the United Kingdom and Canada.

Services & Usage[edit]

Coupon Craze provides official promotional codes and free shipping offers for online shoppers through partnerships with over 10,000 retailers, including Target, Sears, ProFlowers, Walmart, Dell, and VistaPrint. The website's services are available free of charge, without requiring registration.

In contrast to industry leaders, Coupon Craze does not accept user-submitted coupon codes, instead focusing on verified and valid coupon codes through their partnerships.[1] In a BizReport interview, Gordun describes the business incentive behind companies partnering with Coupon Craze to provide free coupon codes. Gordun stated that his partners view issuing coupon codes as "a good way to interest consumers in products they are unfamiliar with".[2] Many companies that the website partners with view issuing coupon codes as a growing part of their marketing strategies.[3]

Users can subscribe to email notifications-by-retailer, a weekly newsletter, and RSS feeds. Coupon Craze also maintains an active "savings lifestyle" blog which features content about frugality, financial independence, shopping tips, infographics, and guest features by savings experts, including Debt Heroes author, Ben Edwards.

Revenue Model[edit]

Coupon Craze generates revenue through affiliate marketing, specifically commissions from Commission Junction and Linkshare.

Consumer response[edit]

In 2008, Reuters reported that Coupon Craze had experienced "explosive growth", helping their consumer audience achieve a cumulative savings "now reaching over $1 million each month."[4] The site has also been noted by CNN as a resource of savings-minded health-conscious shoppers.[5] Furthermore, shoppers and bloggers also use the site's blog as a source of savings tips. The existence of coupons was started as a marketing strategy & later it turned out as one of the biggest sales making system[6].

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