Courtyard by Marriott

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Courtyard by Marriott
IndustryHospitality, Tourism
Founded1983
Number of locations
1,254 (as of June 30, 2020)[1]
Area served
Worldwide
ParentMarriott International
WebsiteCourtyard by Marriott

Courtyard by Marriott (also Courtyard Marriott on signage) is a brand of hotels owned by Marriott International. One of Marriott's mid-priced brands, the hotels are primarily targeted to business travelers, but also accommodate traveling families. Rooms have desks, couches, and free Internet access. The majority of locations have a bistro that sells fresh cooked and prepared breakfast (not complimentary), appetizers, sandwiches, and more. All have 24-hour "markets." Premium upgrades are also offered, such as Enhanced Internet upgrades and larger "suite-style" rooms.

Courtyard's competitors in the mid-priced business-oriented hotel segment include Cambria Hotels & Suites, Wingate Inn, and Hilton Garden Inn.

History[edit]

Courtyard by Marriott hotel in Kulpsville, Pennsylvania

In the early 1980s, Marriott struggled to find locations that fitted the existing Marriott brand. To broaden selection, the company created Courtyard for business and pleasure travelers. The new brand focused on smaller properties in lower demand areas. The chain grew from three test sites in 1983 to over 90 hotels in 1987.[2]

The first location was built in 1983 in San Luis and was Marriott's first sister brand. The chain primarily targeted business travelers, but over time has broadened to the leisure market. Most properties now offer a swimming pool or fitness center, microwaves and mini-fridges, and family rates. Many have a mini-fridge in every room, and generally have a complimentary guest microwave in The Market. Usually, microwaves are found in suite rooms.

Marriott International spent $2 billion in the mid-1980s on expanding the Courtyard by Marriott chain to attract the typical Holiday Inn clientele.[3]

In 2007, Marriott adopted its Refreshing Business Initiative to update the Courtyard properties to better satisfy the business traveler. Renovations included a redesigned lobby, and a bar with extended hours, which not only offered a popular social setting, but also increased revenue.[4]

In 2017, a Courtyard Marriott Hotel became the first American chain hotel to open on the Island of Bonaire, and through a partnership with local dive shop chain, Dive Friends Bonaire, became the first Courtyard hotel in the world to have an onsite scuba diving shop.[5]

As of June 30, 2020, there were 1,254 Courtyard Marriott Hotels worldwide with 187,095 rooms in addition to 288 hotels with 49,335 rooms in the pipeline.[1]

Accommodations[edit]

Historical[edit]

US Non-US Total
2006[6] Properties      0733
Rooms 0105,526
2007[7] Properties      693      74      0767
Rooms 096,759 014,021 0110,780
2008[8] Properties      728      80      0808
Rooms 101,743 015,515 0117,258
2009[9] Properties      768      90      0858
Rooms 107,640 017,566 0125,206
2010[10] Properties      795      97      0892
Rooms 111,634 019,435 0131,069
2011[11] Properties      805      108      0913
Rooms 113,413 021,306 0134,719
2012[12] Properties      817      112      0929
Rooms 114,948 021,605 0136,553
2013[13] Properties      836      117      0953
Rooms 117,693 022,856 0140,549
2014[14] Properties      861      127      0988
Rooms 120,894 024,906 0145,800

From 2015[edit]

North
America
Europe Middle E.
& Africa
0Asia &0
Pacific
Caribbean
Latin Am.
Total
2015[15] Properties 00916      049      005      037           30      1,037
Rooms 129,041 009,220 001,041 009,243      04,872 0153,417
2016[16] Properties 00961      054      006      041           36      1,098
Rooms 135,196 010,167 001,279 010,399      06,014 0163,055
2017[17] Properties 00994      056      006      048           38      1,142
Rooms 139,326 010,427 001,279 012,076      06,298 0169,406
2018[18] Properties 01,027      063      007      063           39      1,199
Rooms 143,389 011,828 001,487 015,306      06,428 0178,438
2019[19] Properties 01,053      068      007      072           41      1,241
Rooms 146,602 012,892 001,487 016,931      06,717 0184,629
2020[20] Properties 01,058      072      008      079           41      1,258
Rooms 146,913 013,551 001,684 018,454      06,717 0187,319

Gallery[edit]

References[edit]

  1. ^ a b "Courtyard". Marriott Hotels Development. Retrieved 2020-08-20.
  2. ^ Wind, Jerry (1989). "'Courtyard by Marriott': Designing a Hotel Facility with Consumer-Based Marketing Models". Interfaces. 19 (1): 25–47.
  3. ^ Leslie Smith, "Marriott Stakes Out New Territory", The New York Times, 22 September 1985, section 3, p. 1.
  4. ^ Mest, C. Elliott (4 June 2012). "Courtyard renovations nearly complete in North America". Hotel Management. 227 (7): 22–62.
  5. ^ Crow, Melinda. (2017-07-15). "#TravelTruth: Scuba Diving Bonaire on the Cheap - FirstRead.Me". FirstRead.Me. Retrieved 2017-08-01.
  6. ^ "2006 Annual Report". www.marriott.gcs-web.com. p. 20.
  7. ^ "2007 Annual Report". www.marriott.gcs-web.com. p. 26.
  8. ^ "2008 Annual Report". www.marriott.gcs-web.com. p. 22.
  9. ^ "2009 Annual Report". www.marriott.gcs-web.com. p. 19.
  10. ^ "2010 Annual Report". www.marriott.gcs-web.com. p. 18.
  11. ^ "2011 Annual Report". www.marriott.gcs-web.com. p. 19.
  12. ^ "2012 Annual Report". www.marriott.gcs-web.com. p. 22.
  13. ^ "2013 Annual Report". www.marriott.gcs-web.com. p. 20.
  14. ^ "2014 Annual Report". www.marriott.gcs-web.com. p. 17.
  15. ^ "2015 Annual Report". www.marriott.gcs-web.com. p. 5.
  16. ^ "2016 Annual Report". www.marriott.gcs-web.com. p. 7.
  17. ^ "2017 Annual Report". www.marriott.gcs-web.com. p. 7.
  18. ^ "2018 Annual Report". www.marriott.gcs-web.com. p. 6.
  19. ^ "2019 Annual Report". www.marriott.gcs-web.com. p. 6.
  20. ^ "2020 Annual Report". www.marriott.gcs-web.com. p. 13.

External links[edit]