Crabbie's

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Crabbies
Type Ginger beer
Manufacturer John Crabbie & Company
Distributor

St. Killian (USA)
Halewood International Limited (UK, AU)

Bruce Ashley Group (CAN)[1]
Country of origin Edinburgh, Scotland
Introduced 2009
Alcohol by volume 4.8%
Colour golden yellow
Flavour Ginger beer with a spicy sparkling flavor
Variants

Spiced Orange
Strawberry & Lime

Scottish Raspberry
Website Crabbies UK
Bottle of Crabbies

Crabbie's is a Scottish brand traditionally known for its green ginger wine but now promoted for ginger beer, both alcoholic and non-alcoholic. The brand was also well known for its malt and blended scotch whiskies. The brand name is owned by Halewood International Holdings PLC.

Background[edit]

Crabbie's traces its founding to 1801 when Miller Crabbie was a merchant in Edinburgh. The business was inherited by his son John Crabbie (born 1806) who went on to found John Crabbie & Co.

In the mid-19th century, John Crabbie acquired a former porter brewery located between Yardheads and Great Junction Street in Edinburgh's port of Leith. Over the ensuing years the premises were extended mainly to provide bonded warehouses for Crabbie's whisky business. The company was also engaged in gin rectifying and the production of fruit-based cordials. Of these, Crabbie's was best known for its green ginger wine which was continued to be made in Leith until the 1980s when John Crabbie & Co was acquired by another Leith distiller and blender, Macdonald & Muir, and production of green ginger wine was transferred to Broxburn, West Lothian. Macdonald & Muir acquired the Glenmorangie Distillery in 1918 renaming itself The Glenmorangie Company in 1996. In 2007, it sold the brand to the present owners, Halewood International.[2] Preserving its links with Leith, John Crabbie & Company Limited is in the present day a dormant company with a company address in Mitchell Street, Leith. However, production of Crabbie's ginger beer takes place in Liverpool, England. Crabbie's alcoholic ginger beer is 4.8% alcohol by volume and is based on fermented ginger which is steeped for up to eight weeks. The Ginger beer has a spiced flavour and a sparkling flavour similar to a carbonated beverage. Crabbie’s is typically chilled over ice with a slice of lemon or lime.[3][4][5]

Distribution[edit]

Crabbies advertisement on a bus in the UK

Since 2011 Crabbie's has been distributed in Australia through Woolworths Liquor, Beer Wine Spirits and Dan Murphy's grocery stores. In 2012. Crabbie's began distribution in the United States through St. Killian company[3]

Variations[edit]

In the UK and USA, Crabbie's is available in flavours such as spiced orange, strawberry & lime, and Scottish raspberry. Outside of the UK and the USA, variations might be found in speciality shops. In the USA, Crabbie's is sold as a malt beverage, and is not gluten free. The discovery that the American version of Crabbie's is not gluten free caused much alarm and controversy among the celiac and gluten intolerant community as Crabbie's was originally marketed as gluten free in the United States. [6] In the UK, it is a gluten free product. [7]

Sponsorship[edit]

Main article: Grand National

Crabbie's is the official sponsor of the Grand National Festival.

Scottish football club Hibernian has also been sponsored by Crabbie's.[8][9]

References[edit]

  1. ^ Crummy, Martin (6 June 2012). "Crabbie’s drives global expansion". The drink business. Retrieved 24 November 2013. 
  2. ^ http://www.harpers.co.uk/wine/halewood-international-buys-crabbies/303450.article
  3. ^ a b Bassett, Win (November 15, 2012). "Crabbie’s, The Original Alcoholic Ginger Beer, Debuts in United States". All About Beer Magazine. Retrieved 24 November 2013. 
  4. ^ Danze, Tina (6 August 2013). "Beer Buzz: Crabbie’s Original Alcoholic Ginger Beer". Dallas News. Retrieved 24 November 2013. 
  5. ^ Knowlton, Andrew (January 22, 2013). "A Bottle in Front of Me Crabbie's". BON APPÉTIT. Retrieved 24 November 2013. 
  6. ^ http://theglutenfreeprofessor.com/is-crabbies-ginger-beer-really-gluten-free/
  7. ^ http://meadist.com/mead-articles/top-gluten-free-alternatives-to-beer/
  8. ^ "< back Crabbie’s announced as official sponsor of Hibernian FC". Crabbies Sponsors FC. Crabbies. Retrieved 24 November 2013. 
  9. ^ "Hibs unveil three-year deal with Crabbie's". www.scotsman.com (Johnston Publishing). 29 March 2011. Retrieved 7 December 2013. 

External links[edit]