Cracklin' Oat Bran

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A stack of dry Cracklin' Oat Bran

Cracklin' Oat Bran is a breakfast cereal introduced in 1977[1] by Kellogg's. The cereal is made of oat bran flavored with cinnamon and nutmeg and is held together by brown sugar in the shape of a rectangle. The cereal is a source of dietary fiber as its first two ingredients are whole oats and sugar, but it contains a significant amount of saturated fat. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.

The recipe for Cracklin' Oat Bran underwent a major change in 1989, when consumer health advocates pushed for Kellogg's to remove coconut oil, which is 92% saturated fat, from the cereal.[2] A second recipe alteration occurred in the late 2010s after Kellogg changed the source of its toasted bran ingredient and removed artificial colors and flavors from the product. The change prompted complaints petitions calling for the return of the previous recipe.[3]

One serving of Cracklin' Oat Bran (minus milk) contains 34 grams of carbohydrates, 14 grams of sugar, 6 grams of dietary fiber, 4.4 grams of protein, 3.4 grams of saturated fat, 0.1 grams of trans fat, and 200 calories.


  1. ^ Kellogg Company History
  2. ^"cracklin'+oat+bran"+"coconut+oil"&source=bl&ots=UAdi0hzbJ3&sig=ACfU3U2SHXoW6wrnrFdKqtQUT9PMUsdfOQ&hl=en&sa=X&ved=2ahUKEwjkt7fphNnnAhVDXK0KHeCbAAgQ6AEwNnoECDMQAQ#v=onepage&q="cracklin' oat bran" "coconut oil"&f=false
  3. ^

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