Craig Sams

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Craig Sams (born 17 July 1944)[1] is a UK-based baker, grocer, chocolatier, columnist and author.


Early life and education[edit]

Craig Sams was born in Nebraska. He graduated from Wharton Business School in 1966.[2]


In October 1966, Sams went to England with plans to open a macrobiotic restaurant. He opened Seed, a macrobiotic restaurant in Paddington with his brother Greg Sams in 1968. The Sams brothers opened a specialised macrobiotic natural food shop, Ceres Grain, the following year. He and his brother Greg and their father Ken edited and published 'Seed, the Journal of Organic Living' 1971-1977.[3] In 1970 Greg and Craig set up Harmony Foods, which eventually became known as Whole Earth Foods.

In 1991, with his partner Josephine Fairley, he founded Green & Black's chocolate. Green & Black's was sold to Cadbury in 2005.[2] Cadbury was acquired by Kraft Foods in 2010. He continues to be involved with the company.[4]

He writes a monthly column in the Organic Products section of Natural Product News [5]

From 1990 until 2001 he was Hon. Treasurer of the Soil Association, the British organic food and farming charity. From 2001 to 2007 he was Chairman. From 2007-2009 he was Chairman of Soil Association Certification Ltd, the charity's inspection and certification subsidiary and continues to serve as a board member. He is co-founder and director of Carbon Gold Ltd,[6] a biochar project and production company that converts woody biomass into charcoal that is used as a soil amendment and as a climate mitigation technology.

In addition he is a director of Duchy Originals and a trustee of the Slow Foods Trust UK.[7]

Marriage and children[edit]

Craig has two children, Rima and Karim. He has been married to Josephine Fairley since 1991. They live in Hastings, East Sussex.

Karim has three children; Saba, Roxy and Jay. Rima has a son named Mars


  • About Macrobiotics (Thorson's 1972)
  • The Macrobiotic Brown Rice Cookbook (Healing Arts Press 1994)
  • The Little Food Book: You Are What You Eat (Alastair Sawday Publishing 2004)
  • Sweet Dreams – The Story of Green & Black’s (with Josephine Fairley, Random House 2008)


  1. ^ "Birthdays". The Guardian (Guardian Media). 17 July 2014. p. 33. 
  2. ^ a b Dolce, Joe (August 2008). "Mister Cool". Gourmet. 
  3. ^ Jeffries, Stuart (2005-05-16). "I should cocoa". The Guardian. 
  4. ^ Green and Black's About Us
  5. ^ Natural Products News
  6. ^ Carbon Gold
  7. ^ The Moment Magazine

External links[edit]