Craig Sams

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Craig Sams (born 17 July 1944)[1] is a UK-based businessman and author.

Early life and education[edit]

Craig Sams was born in Nebraska. He graduated from Wharton Business School in 1966.[2]


In October 1966, Sams went to England with plans to open a macrobiotic restaurant. His first, short-lived, macrobiotic restaurant was in the basement of Christopher Hills' Centre House off Campden Hill Road near Notting Hill as well as supplying food to the underground nightclub UFO.[3]:141

He opened Seed, a macrobiotic restaurant in Paddington with his brother Greg Sams in 1968. The Sams brothers opened a specialised macrobiotic natural food shop, Ceres Grain, the following year. He and his brother Greg and their father Ken edited and published 'Seed, the Journal of Organic Living' 1971–1977.[4] In 1970 Greg and Craig set up Harmony Foods, which eventually became known as Whole Earth Foods.[citation needed]

In 1991, with his partner Josephine Fairley, he founded Green & Black's chocolate, which was sold to Cadbury in 2005.[2] He continues to be involved with the company.[5] He writes a monthly column in the organic products section of Natural Product News [6]

From 1990 until 2001 he was honorary treasurer of the Soil Association, the British organic food and farming charity. From 2001 to 2007 he was chairman. From 2007-2009 he was chairman of Soil Association Certification Ltd, the charity's inspection and certification subsidiary and continues to serve as a board member. He is co-founder and director of Carbon Gold Ltd,[7] a biochar project and production company that converts woody biomass into charcoal that is used as a soil amendment and as a climate mitigation technology.

He is a director of Duchy Originals and a trustee of the Slow Foods Trust UK.[8]

Sams is on the editorial panel of What Doctors Don't Tell You magazine.[9]


  • About Macrobiotics (Thorson's 1972)
  • The Macrobiotic Brown Rice Cookbook (Healing Arts Press 1994)
  • The Little Food Book: You Are What You Eat (Alastair Sawday Publishing 2004)
  • Sweet Dreams – The Story of Green & Black’s ISBN 1905211457 (with Josephine Fairley, Random House 2008)

See also[edit]


  1. ^ "Birthdays". The Guardian. Guardian Media. 17 July 2014. p. 33.
  2. ^ a b Dolce, Joe (August 2008). "Mister Cool". Gourmet. Archived from the original on 2008-09-18.
  3. ^ Green, Jonathon (1988). Days In The Life: Voices from the English Underground 1961-1971. Heinemann. ISBN 978-1-448-10444-4. I remember Christopher Hills, who ran the Centre House, calling down one day, 'Can you please not smoke marijuana - we can smell it on the third floor.' After that we put in a guest book which said, 'I am not in possession of any kind of drugs,' and everyone signed it including Yoko Ono
  4. ^ Jeffries, Stuart (2005-05-16). "I should cocoa". The Guardian.
  5. ^ "Green and Black's About Us". Archived from the original on 2015-05-06. Retrieved 2015-06-15.
  6. ^ Natural Products News
  7. ^ Carbon Gold
  8. ^ The Moment Magazine
  9. ^ WDDTY: The Editorial Panel

External links[edit]