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Industry Marketing communications
Founded 1898
Founder Fred Cramer
William Krasselt
Headquarters Chicago[1], United States

Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent agency in the United States according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer, Porsche, Panera Bread and[2]

Formation and overview[edit]

The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in the mid-1980s, where it remains as of 2017. Other offices in New York, Milwaukee and Phoenix[1]

Other clients include Patron Tequila, Spice Islands, Vitamix, Heinz, Bombardier Recreational Products (including Sea-Doo and Ski-Doo brands), Edward Jones, Johnsonville Sausage, and TransUnion's In 2011, they took on the $50M account for Cedar Fair, the company that owns Knott's Berry Farm.[3] In 2013, they declined to continue to represent Burlington Coat Factory. [4]

Cramer-Krasselt received 18 ADDY Awards in 2014. Award winning works included: Arizona Science Center, Phoenix Coyotes, MGM Grand, and Valley Toyota Dealers. [5]

Cramer-Krasselt's Milwaukee office are the current champions of the local AdWorkers Softball League. They have won the league for three years in a row. They are managed by Rebecca Mader.


External links[edit]