Cream also hosts the dance music festival Creamfields every August in Daresbury, Cheshire. Creamfields has won the award for Best Dance Event at the UK Festival Awards a record six times since the awards began 10 years ago, most recently in December 2014. In 2010, they also won the Music Week award for "Festival of the Year".
The label has had a history of releasing DJ mix albums, originally from their own label and later Deconstruction Records (1995–98), Virgin/EMI (1998–03), WEA (2004–05), Ministry of Sound (2006–11) and New State Recordings (2011–present). Releases from the club have been acclaimed. One of its earlier releases, Paul Oakenfold's Goa Mix, originally broadcast on radio, was described by Resident Advisor as "groundbreaking in its cinematic two-hour scope" and an "Essential Mix frequently cited as the best and favorite by both listeners and DJs." Cream Live Two (1996) featured Q's 1997 list of "The 10 Best DJ Mix Albums...Ever!". Cream Beach 2002 (2002) was noted by AllMusic as an example of how, "as usual, Cream has gone out of its way to compile an album appropriately, and impressively, suited for such [communal] occasions." Paul Oakenfold's Creamfields (2004) was subsequently nominated for "Best Electronic/Dance Album" at the 2005 Grammy Awards. Many of their albums have also been commercially successful, most evidently so with Cream Anthems 2001 (2000), which reached number 1 in the UK Compilation Chart.
- "Archived copy". Archived from the original on 2010-03-10. Retrieved 2010-08-16.CS1 maint: archived copy as title (link)
- "Live Nation Buys EDM Entertainment Company Cream Holdings Ltd, Owner of Creamfields Festivals". Billboard. 9 May 2012.
- "Amnesia Error 404". www.amnesia.es. Archived from the original on 2012-06-29. Retrieved 2010-08-16.
- "RA News: 10 years on - Paul Oakenfold's Goa mix still sounds fresh". Resident Advisor.
- Q; October 1997 issue.
- Birchmeier, Jason. "Cream Beach 2002". AllMusic.
- "Chart Log UK".