Cream Records was an American record label started in 1970, by former Liberty Records head Al Bennett. In 1977, he acquired Hi Records which became a division of Cream. After Bennett died, it was run by his daughter Adalah Bennett Shaw until she died in 2009. After the death of Mrs. Shaw, the label is now ran by her daughter Sarena Shaw, and long time business partner Don Wilson. Wilson a long time friend of Alvin and Adalah has been involved with Cream/Hi Records since the death of Mr. Bennett.  With Cream Records Joyce Cobb recorded a Top 40 hit single in 1979 with her original tune Dig The Gold. The next year she had another release which charted for 6 weeks with Billboard topping out at #90 for Cream Records in the R&B category: How Glad I Am.
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