CreativeLive

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CreativeLive
CreativeLive Logo 2014.jpg
Type of site
Online education
Available in English
Created by Chase Jarvis and Craig Swanson
Slogan(s) Learn. Be inspired.
Website CreativeLive.com
Commercial Yes
Registration Not required
Users 2 million (2013)[1]
Launched 2010
Current status Active

CreativeLive is an online education platform that broadcasts live classes to an international audience. The company has dual headquarters in Seattle and San Francisco, with four in-house production studios. Since 2010, over two billion minutes of course instruction have been watched by millions of students.[1] During that same timeframe the average number of students tuned in to each live broadcast ranged from 20,000 to 60,000 people, with the highest attended course being 150,000.[2]

Overview[edit]

CreativeLive classes are broadcast live from four in-house production studios.[3] A key aspect of CreativeLive’s approach to online learning is interaction via online classroom, which is facilitated by a studio audience that also appears on camera. The in-studio students, usually ranging from three to 15 people, ask questions of the instructor during the class and act as a proxy for the viewers at home.[4] CreativeLive broadcasts 24/7 across five channels: Photo & Video, Art & Design, Music & Audio, Maker & Craft, and Business & Money.[4][5] Commenting on what inspired this type of user experience, CEO Chase Jarvis said, "Overall the education industry is the world’s largest industry that has yet to see real disruption and meaningful innovation. It’s ripe for change and what we’re seeing (and doing at creativeLIVE and elsewhere on the web) is just the beginning."[6]

CreativeLive uses a freemium pricing model: All classes are free to stream while they are live and can be purchased to watch at a later date. The classes are hosted by a team of on air hosts from both CreativeLive's Seattle and San Francisco studios, with hosts including Kenna Klosterman and Jim Catechi.[citation needed]

CreativeLive named Mika Salmi as CEO in October 2012.[7] On April 14, 2014, it was announced that Jarvis would take over the day-to-day CEO-level position from previous CEO Salmi, who would move to CreativeLive's board of directors.[8]

Instructors include Reid Hoffman,[9] Tim Ferris[10] and Anne Geddes.[11]

History[edit]

The company was created by photographer, director and artist Chase Jarvis and entrepreneur Craig Swanson in Seattle in 2010.[12]

In 2012, CreativeLive raised $8 million in a Series A financing led by Greylock Ventures.[7] Additional funding sources include Google Ventures, Creative Artists Agency, William Morris Endeavor, and CrunchFund.[13]

In November 2013, CreativeLive raised $21.5 million in Series B financing, led by Chamath Palihapitiya's venture capital fund The Social+Capital Partnership. The round also included Greylock Partners and others.[14] At the time, the company had over 2 million users participating from over 200 countries.[15]

In 2015, CreativeLive went on a multi-city bus tour starting in San Francisco and ending in Seattle. At stops along the way, including in Sacramento, Eugene, Portland and Olympia, live demonstrations and educational classes were broadcast, while those who attended in person were able learn directly from the instructors. The event was free of charge and attracted 20,000 attendees.[16]

The total funding received by CreativeLive, as of May 2017, is said to be $58.8 million.[17][18]

Photoshop Week[edit]

CreativeLive holds an annual Photoshop Week in which experts and professionals in the graphics software provide tutorials for all levels of users.[19] In 2013, 150,000 students from 178 countries combined to consume 460,000 viewing hours of education during Photoshop Week. For the 2015 Photoshop Week, which was held within a week of Adobe Photoshop's 25th anniversary, CreativeLive featured 49 classes taught over the course of the 6 days.[20]

References[edit]

  1. ^ a b Gannes, Liz CreativeLive Raises $21.5M for Live Online Classes All Things D. March 10, 2016
  2. ^ Wingfield, Nick Click for Career Enhancement New York Times. March 10, 2016
  3. ^ Cook, John. "CreativeLive opens new broadcast studio in bid to take live educational courses mainstream". Geekwire. Retrieved November 14, 2013. 
  4. ^ a b Orline, John CreativeLive: Streaming Free Educational Classes to the Masses Streaming Media. March 11, 2015
  5. ^ Starr, Michael ‘X’ marks the (sales) spot New York Post. March 11, 2016
  6. ^ Schwabel, Dan Chase Jarvis: How He Became The Photographer Everyone Wants To Work With Forbes. March 11, 2016
  7. ^ a b "CreativeLIVE Lands $7.5M From Greylock For Its Free, Online Classroom For Creative Entrepreneurs". TechCrunch. 
  8. ^ Cook, John. Chase Jarvis named CEO of CreativeLive, Mika Salmi moves to board role. Geekwire. April 16, 2014.
  9. ^ Pierrepont, Nathalie LinkedIn's Reid Hoffman: Success Tips from Silicon Valley Entrepreneur.com. March 11, 2016
  10. ^ Empson, Rip CreativeLive Founder Chase Jarvis Talks Online Education, Entrepreneurship & Why His Startup Stands Out [TCTV Tech Crunch. March 11, 2016
  11. ^ Cohen, Lindsay Photographer Geddes picks Seattle for first public shoot Komo News. March 11, 2016
  12. ^ Mitroff, Sarah CreativeLIVE Is a Free Online School for Artists and Entrepreneurs Wired. March 10, 2016
  13. ^ Empson, Rip. "CAA, William Morris, Kevin Rose & More Back Hot Online Classroom CreativeLIVE, Flickr Founder Joins Board". TechCrunch. Retrieved November 14, 2013. 
  14. ^ Empson, Rip. "Now With 2M Users, CreativeLive Lands $21.5M Led By Social+Capital To Bring Free, Live Courses To The World's Entrepreneurs". TechCrunch. Retrieved November 14, 2013. 
  15. ^ Cook, John. "CreativeLive lands $21.5M, looks to upend online learning with live broadcasts". Geekwire. Retrieved November 14, 2013. 
  16. ^ Schneider, Jaron CreativeLive’s Actual “Live” Bus Tour Was the Best Thing They’ve Done in Years Resource Magazine. March 11, 2016
  17. ^ "CreativeLive Raises $25M to Expand 'Artistic Entrepreneurship' Education Platform - EdSurge News". EdSurge. 2017-05-18. Retrieved 2017-10-06. 
  18. ^ "CreativeLive lands $25M to expand online learning platform further into the enterprise". GeekWire. 2017-05-17. Retrieved 2017-10-06. 
  19. ^ Brooks, Cody Brush up on Photoshop with CreativeLive's Week-Long Online Seminar for Free Digital Trends. March 11, 2016
  20. ^ Sutton, Zach CreativeLive Kicks Off Photoshop Week 2015 Fstoppers.com. March 11, 2016

External links[edit]