Creative Future

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CreativeFuture (formerly known as Creative America) is an advocacy group led by a coalition of American entertainment organizations with a goal of combating content theft (commonly called piracy) and protecting American intellectual property.[1][2] The organization endorsed the Stop Online Piracy Act and the PROTECT IP Act.[3]


The launch of Creative America was first announced on July 6, 2011 with the goal of preventing violations of intellectual property rights in the United States.[2][4] In October 2011, the group launched a national campaign to educate the public about content theft, and to draw support for the Protect IP Act.[5][6] In response to blackout protests against SOPA and PIPA, the group purchased radio, print, billboard, and television ads in support of the legislation.[7] A series of pro-SOPA/PIPA emails sent by Creative America shared close similarities with anti-SOPA/PIPA emails sent by Public Knowledge, leading some to conclude that Creative America had plagiarized their opponent's emails with only superficial changes.[8][9]

In February 2014, Creative America re-branded itself CreativeFuture, and named Ruth Vitale, the former co-president of Paramount Classics, as the new executive director.[10][11]


Creative America refers to itself as a grassroots movement. However, it has been alternatively described as astroturfing, given the support of labor groups SAG-AFTRA, IATSE, and the Directors Guild of America and entertainment giants including CBS Corporation, NBCUniversal, The Walt Disney Company, Sony Pictures Entertainment, Viacom, and Time Warner.[12][13]

Reference lists[edit]

  1. ^ WORTHAM, JENNA (January 18, 2012). "With Twitter, Blackouts and Demonstrations, Web Flexes Its Muscle". The New York Times. Retrieved 20 January 2012. 
  2. ^ a b "New Coalition Creative America Created to Fight Content Theft". The Hollywood Reporter. Retrieved 20 January 2012. 
  3. ^ "Creative America on Vimeo". January 20, 2012. Retrieved 26 January 2012. 
  4. ^ "Entertainment Community Announces Grassroots Organization to Fight Content Theft" (pdf). Screen Actors Guild. 6 July 2011. Retrieved 6 Feb 2015. 
  5. ^ Richard Verrier (18 Oct 2011). "Hollywood unions, networks and studios mount anti-piracy offensive". LA Times. Retrieved 6 Feb 2015. 
  6. ^ "Creative America Launches Nationwide Campaign to Protect American Creativity & Jobs". Directors Guild of America. 18 Oct 2011. Retrieved 6 Feb 2015. 
  7. ^ Nate Anderson (18 Jan 2012). "Hollywood fights Internet protests with… TV ad, billboard, radio spot". Ars Technica. Retrieved 6 Feb 2015. 
  8. ^ Timothy B. Lee (10 Jan 2012). "Is a pro-PIPA lobbying group guilty of e-mail "content theft?"". Ars Technica. Retrieved 6 Jan 2015. 
  9. ^ Mike Masnick (10 Jan 2012). "CreativeAmerica Copies Content To Support Anti-Copying Bills". Tech Dirt. Retrieved 6 Feb 2015. 
  10. ^ Ted Johnson (18 Feb 2014). "Industry Coalition Rebrands As CreativeFuture to Mobilize Against Online Piracy". Variety. Retrieved 6 Feb 2015. 
  11. ^ Tony Maglio (18 Feb 2014). "Creative America Rebranded as CreativeFuture; Ruth Vitale Named Executive Director". The Wrap. Retrieved 6 Feb 2015. 
  12. ^ Masnik, Mike. "RIAA Totally Out Of Touch: Lashes Out At Google, Wikipedia And Everyone Who Protested SOPA/PIPA". TechDirt. Retrieved 12 February 2012. 
  13. ^ "About Creative America". Creative America Campaign Inc. Retrieved 7 December 2012. 

External links[edit]