Creemore Springs

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Creemore Springs
Industry Alcoholic beverage
Founded 1987
Headquarters Creemore, Ontario Canada
Products Beer
Owner Molson Coors Brewing Company
Creemore Springs brewery in Creemore

Creemore Springs is a brewery in Creemore, Ontario, Canada, which first opened in 1987. It was founded by John Wiggins and initially brewed mainstream lagers, expanding later into a premium lager and lager brewed with darker malts, brewed with fire under the kettle.[1] In 2005, it was acquired by Molson,[2] a subsidiary of the seventh largest brewery corporation in the world, Molson Coors Brewing Company.

The brewery is known for not using preservatives during the brew process, or pasteurizing afterwards. Because of this, they recommend perpetual refrigeration. The brewery states that it only uses four ingredients in its brewing process - malted barley, hops, water, and yeast. These are the four ingredients allowed to be in beer according to the Bavarian Purity Law, which all Creemore Springs beers follow. The brewery uses water exclusively from an artesian well on in its brewing process. The water comes from the Creemore Spring located on one of the founder's property. It is trucked from the source to the brewery daily in 10,000 L truckloads; each truckload contains enough water to brew one batch. They brew in small batches in order to create the highest quality of beer possible.[3]

Their flagship premium lager is an American amber with affinities to a Czech pilsener.

They were the second Ontario brewer – after Hockley Valley – to offer their product for sale in cans.

In March 2016, Creemore Springsopened Batch, a 2,500-square-foot 'gastrobrewery' (serving beer and food); this location is making six small batch beers on site.[4]

In 2009, Creemore Springs applied for planning permission to expand their plant by 60% to triple their brewing capacity to 150,000 hL per year. The location of such a large industrial plant in downtown Creemore generated debate. Subsequently, the company is no longer a member of the Ontario Craft Brewers Association.[5] Considering that aspect, and the ownership by a multi-national, and the expansion into Quebec [marketing but not brewing in that province, since 2013], and the volume of beer produced, Creemore Springs may no longer be categorized as a craft brewery. Karen Gaudino, director of marketing offers her perspective: "The term craft doesn’t come in to the equation. People want to envelop us and categorise us. The market is being driven by back to basics and people want simplicity, authenticity and provenance. It’s what people want, and what we want. And that’s what we will continue to do. We have grown and we can’t and won’t hide from that. That’s not who we are. But we haven’t changed."[6]

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References[edit]

  1. ^ Burtch, Troy (September 21, 2007). "Creemore Springs Brewery". Canadian Beer. Canadian Beer Blog. Retrieved January 27, 2017. 
  2. ^ "Molson buys Creemore Springs Brewery." CBC News. April 22, 2005.
  3. ^ http://www.creemoresprings.com/en/index.aspx
  4. ^ Johnson, Ben (March 2, 2016). "Creemore is opening a brewpub downtown". Toronto Life. Toronto Life. Retrieved January 27, 2017. The new place will also have a retail shop selling swag, Creemore Springs brews and Batch beer to-go. 
  5. ^ Burtch, Troy (September 21, 2007). "Creemore Springs Brewery". Canadian Beer. Canadian Beer Blog. Retrieved January 27, 2017. 
  6. ^ Sheahan, Tim (August 15, 2016). "CREEMORE SPRINGS CRAFT A FUTURE". Brewers Journal. Brewers Journal. Retrieved January 27, 2017. The first pages of the Creemore Springs story were written in 1987, and while a number of chapters in the brewery’s journey have been committed to page since then, 2016 goes down as the latest, exciting, addition to that particular tale with the launch of its BATCH gastrobrewery in Toronto. 

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