Crew Clothing

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Crew Clothing
Industry Clothier
Founded 1993
Headquarters London, United Kingdom
Key people
Louise Barnes
Alistair Parker-Swift
Products Clothing

Crew Clothing is a private UK-based clothing retailer that specialises in casual wear, shoes and accessories for men and women,[1] selling through stores and by mail order.[2] The company describes its clothes as being British-inspired and influenced by British casual-wear, sporting and yachting traditions.[3]

The company was started in 1993 by Alistair Parker-Swift. In the early 1990s he spent the summer months running a windsurfing school in Salcombe in Devon. During the summer of 1993 he created some navy and white rugby shirts, sourcing the materials from a local supplier. Subsequently Parker-Swift expanded his business selling clothing at Cowes Week on the Isle of Wight, a regatta event, before opening a store. The first London store opened on the New King’s Road in 1995. As of 2014, the company's chief executive was Louise Barnes and major shareholders included founder Alistair Parker-Swift and private equity group Isis Equity Partners.[4][5][6]

Crew Clothing has sponsored the Volvo Ocean Race (formerly the Whitbread Round the World Race) and Masters Tennis at the Royal Albert Hall. Since 2005, it has been the official clothing supplier to the England Polo Team.[citation needed]



  1. ^ O'Sullivan, Maggie. "Crew Clothing: good buy guide". Daily Telegraph. Retrieved 25 February 2016. 
  2. ^ Armstrong, Ashley. "Crew Clothing eyes expansion after growing its sales 12pc: The casual clothing firm said investment in the business pulled it to a yearly pre-tax loss". Daily Telegraph. Retrieved 25 February 2016. 
  3. ^ "Our Story". Crew Clothing. Retrieved 25 February 2016. 
  4. ^ Neilan, Catherine. "Former Joules boss Louise Barnes takes top job at Crew Clothing Co". Drapers. Retrieved 25 February 2016. 
  5. ^ Thompson, James. "Profits jump as Crew shrugs off slump". The Independent. Retrieved 25 February 2016. 
  6. ^ "'Click and collect' helps Crew Clothing Co to fashio". Daily Telegraph. Retrieved 25 February 2016. 

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